In the wake of the popularization of healthy eating in our country, smoothie bars and fresh bars began to open. This is a relatively new phenomenon on the market, there are not so many similar establishments in Russia.

They specialize in the sale of freshly squeezed juices and other products based on them. It can be cocktails and delicious desserts... On the one hand, it is beautiful, but on the other, it is very tasty and healthy at the same time. Let's talk about opening this type of business in more detail.

Market analysis

Evaluating the profitability of any business is based on the relationship between supply and demand. Smoothie bars are in demand, however, they are not as common as other food chains. The opening of such an institution is often influenced by the climate. As you know, juices and cold drinks sell well in the heat of summer, but with the onset of cold weather, their sales drop sharply, giving way to hot drinks. This is a weighty argument when opening such a bar, for example, in the north of the country.

In order to match the level and not lose in the market, you can additionally sell:

• teas with added juices and on the basis of decoctions;
• coffee drinks;
• cocoa and so on.

For a large city, a network of small outlets in places where a lot of buyers are concentrated is best suited. These can be shopping centers. If the climate is cold enough, it is better not to open such establishments in the form of mobile street stalls, this will negatively affect sales in winter time of the year. As for the profitability of the business as a whole, it is very high, often reaching 80%, but we will touch on this issue in more detail.

Business registration and organization

Any business starts with registration on paper. This process is required. A smoothie bar is primarily a food production; to open it, you also need to obtain permission from the relevant authorities.

Required Documentation

First you need to register. There are only two options:

1. Limited Liability Company.
2. Individual entrepreneurship.

The second option is simpler and preferable. Now they are choosing the tax regime. When this process goes on, in parallel, you will need to start searching for a room. The point is that for bars and places Catering you will need to get permission:

• from the fire department;
• from the sanitary and epidemiological service;
• from Rospotrebnadzor.

For this, specialists will check the production technology and the premises for compliance with standards.

Location and premises

The location and decoration of the bar is very important in this kind of business. Not only obtaining work permits, but also the number of potential clients depends on how correct the choice will be. The first rule to adhere to is that the space for the smoothie bar should have maximum traffic. Suitable for this:

1. Hypermarkets.
2. Airports.
3. Business centers.
4. Large cinemas.
5. Large fitness clubs.
6. Railway stations.

This list can be continued for a long time, think about where exactly in your city you can open such an institution. It should be borne in mind that the presence in the same place worthy competitor Is a minus, not a plus. A spacious business space is not required - this is a big plus, 15-20 squares is quite enough, some entrepreneurs get by and smaller bars.

The room itself must be convenient for visitors, and at the same time, the design must comply with healthy way life. Eco style, wood and green color in the interior. Comfortable chairs, fruits, vegetables and herbs in the interior and behind the glass of refrigerators - everything should be simple, but bright.

Of course, all this requires equipment. It is quite expensive, and this should be discussed separately.

Equipment

When you open a smoothie bar, the main expenses concern exactly the purchase of equipment. It will help in the implementation of the project, reduce personnel costs. This list will definitely include:

• demo showcase (here you can display blanks, fruits and vegetables);
• high power juicer;
• a machine for squeezing juice from pomegranates and citrus fruits;
• professional-grade coffee machine;
• powerful mixer;
• a machine for cleaning fruits and vegetables;
• fridge;
• big freezer;
• ice generator;
• ice cream machine;
• cash machine.

Additionally, you will have to order a bar counter and other furniture.

Fruits, vegetables and herbs are stored for an extremely limited time. Even in the refrigerator they won't stay for long, so a freezer is needed. It should also be borne in mind that the finished product also has a limited shelf life.

Assortment and suppliers

Initially, you need to decide what menu will be in your smoothie bar. It can be cocktails, juices, fruit purees, in fact, smoothies (prepared on the basis of mashed potatoes), teas, ice cream, muffins, coffee. In accordance with this, the assortment of purchased products is determined.

Remember what to pack finished products it is beneficial only if there are a large number of customers, since over time, not only vitamins are lost, but also the taste of smoothies. With juices, the situation is a little better, but they will not be stored for a long time either.

Fruits, vegetables, berries are seasonal goods. This is also taken into account when drawing up the menu and when calculating the cost of production. I would not like to see in the midst of sales delicious drink or dessert disappeared from the menu. To prevent this from happening, you can introduce seasonal products.

It is necessary to conclude contracts with suppliers in advance. For food production it is important.

Staff

For a business like a smoothie bar, there is no need to hire a large number of workers. Since the process itself involves working seven days a week, you will have to hire at least two bar workers. They have to work in shifts.

In some cases, you will need to hire a cleaning lady if the smoothie bar is located in a separate area. For those who rely on desserts, a chef and kitchen worker will be needed. All employees must have health records on hand.

All employees must be:

1. Competent in juicing and smoothies.
2. Neat.
3. Be able to sell a product.

The more cheerful the seller looks, the more customers the outlet will have.

Advertising

Much depends on quality marketing. Running your own smoothie bar isn't easy. You can attract buyers in the following ways:

• bet on calorie counting or directly call vitamin composition dishes;
• do not overcharge, breaking the stereotype that healthy eating- it is expensive;
• diversify the menu;
• make a bright design;
• place advertisements on the Internet;
• organize the distribution of flyers.

The financial component of the business

The most serious question is always about money. Financial investments in this business are considered to be average. The plus is that the profitability is high, which means that the bar will pay off pretty quickly.

Opening and maintaining costs

Main expense items:

• rental of premises;
• paperwork;
• purchase of equipment;
• wages of employees.

The owner will spend the most money on equipment. It will take about 900 thousand rubles to open an average smoothie bar. For example, a demo showcase costs from 30 thousand and more, good juicer can cost 100 thousand rubles, and mixers - about 35 thousand.

It is not worth saving on equipment, since non-professional goods will not withstand the load and will quickly become unusable. In total, the owner will need at least 1 million rubles for the opening.

Amount of future income

The profitability of the smoothie bar is quite high due to the fact that there are few competitors on the market. This area is developing and is in great demand among buyers. Previously, only restaurant customers could taste freshly squeezed juice, the rest were content with juices from packs. It's in the past today, juice excellent quality you can also drink in the hypermarket.

The margin for finished products is 200-300%. Please note that the total amount should not be high. Taking into account all expenses, you can earn at least 100 thousand rubles per month.

Payback period

Most long term the payback will be one and a half years. Some businessmen would be jealous of such profitability. Often, smoothie bars pay off in 10-12 months. You can speed up this process by opening a network of bars around the city. The title and design should be bright and attractive. You can use the advice of nutritionists, come up with new unique recipes.

Residents of Russia need high use vitamins all year round... Vitamin complexes are in great demand in our country. However, eating fresh berries, fruits and vegetables is much more enjoyable. By convincing your customers of this, you will get more bang for your buck. Such a business will definitely bring pleasure to its owner.

Also extremely relevant cocktails are "smoothies" or "smoothies", some of them are still affectionately called "smoothies" (smoothies from the word "smooth" - soft), which are frozen or fresh, whipped in mashed potatoes of different consistency (depending on the status and capabilities of the restaurant) fruit, sometimes with the addition of cream, milk or juice. The beauty of these "soft" cocktails is that in addition to their obvious usefulness, they are also incredibly tasty, and charming or something, as if from childhood. A kind of toy for adults that helps to cope with the offensive position of a non-drinker among drinkers. That is, while your comrades are recruiting whiskers, glittering in fact with dying eyes, you are very lively, with pioneering spontaneity, ordering yourself various fragrant mixtures and drinking them with complete confidence that you are right and chosen, because the combination of usefulness and goodness is so rare a thing that is almost impossible.

Juicy Bar / Juicy Bar

The first juice bar in Moscow. The main pride of the establishment is the drink "Vit Grass" squeezed from sprouted wheat. This is a herbal concentrate of dark emerald color, supposedly full of magic in action, getting rid of a decent amount of toxins at a time. Unaccustomed to overturning such a "pile of health" can sharply vomit, but it quickly passes. The rest of the juices and mixtures are drunk without problems and side effects... Moreover, everyone belongs to a certain category of directed action, so that the guest knows why and what he is drinking now. Cocktails are categorized as immune boosters, energizers, antioxidants, aphrodisiacs, and digestive aids. Each column specifies what specific substances these mixtures "expel" from the body and what elements are filled. So, immune boosters enrich us with phosphorus, vitamin C and antioxidants, to get all this beauty, you need to drink, for example, "Vitamin Ultimatum" (apple, carrot, orange, ginger). Digestion will improve the mix of squeezed apples, olives, and a mixture of oils (a simple olive, actually). Energize "Explosion of energy", consisting of carrots, apples, kiwi, parsley. The names, of course, are somewhat confusing and amusing with their inappropriate enthusiasm, as well as the composition of cocktails, which is periodically duplicated, while promising different effects. But you will still feel some effect, and immediately after drinking. How to explain it? And as in the cartoon volume: "Some kind of flexibility in my whole body formed!"
Address: B. Nikitskaya, 24, bldg. 6
Phone: 202 64 45
Working hours: from 9.00 to 22.00

Organiclab Bar

A relatively young "juice" bar, but with big ambitions. And in our country, as a rule, such combinations sin with vague service. Indeed, the waiters and the bartender are clearly half asleep. And after a carefully written order, fifteen minutes later they may exclaim: “Oh, we are out of bananas, let me add a pear for you” (and the guest, perhaps, cannot digest pears at all). Or arrange cocktails incorrectly, so that you first take on someone else's. Otherwise, everything is good here, with a decent selection of whipped and squeezed ingredients. In vegetables, these are celery, carrots, tomatoes. From fruits and berries - apples, pears, bananas, mangoes, pineapple, strawberries, cherries, raspberries, cranberries, black currants, blueberries, blackberries, plus such exotic things as Thai pineapples, mangosteen, and quite rare dragon (similar to a rose in tentacles) and longan (a kind of lychee). Examples: "Paradise Kiss" - apple, raspberry, pineapple (290 rubles), "Berry Breeze" - cranberries, strawberries, cherries, black currants, blueberries, blackberries + Apple juice(590 rubles).
Address: Novinsky blvd., 8, TC Lotte Plaza
Phone: 617 08 88
Working hours: from 10.00 to 22.00
Website: www.organiclab.ru

Avocado Cafe

This vegetarian cafe it has been indecent for many years, and to this day it remains the only "herbivorous" place in Moscow. This is an indisputable advantage, but it also has its own shortcomings, which are also not subject to time. Such as few edible meals- especially beware of grilled vegetables, which desperately smell like sausages, because for some reason they are fried in Smoky oil. And not the most attractive cocktails, albeit very "healthy". Still, "usefulness" only with great common efforts becomes synonymous with "goodness". For example, cocktails "Spicy" from freshly squeezed juices of carrots, celery with spices (150 rubles) or "Health" from juice of beets, cranberries and lemon (150 rubles) are frankly boring. taste sensations... In the same Juicy-bar, an apple was added to the beets, and you can already drink, but here it is like a medicine - you just have to swallow it and that's it. There are more interesting options in the non-alcoholic card. For example, Lassi - traditional drink South Asian, which is whipped from a mixture of dahi (yoghurt), water, salt and spices, sometimes "salinity" is substituted for fruit, honey and rose water. Local lassis are made on the basis of kefir plus fruits and vegetables, syrup and spices; there are strawberry lassi (150 rubles), banana (140 rubles) and cucumber (140 rubles). For tomato fans, there is a standard useful mixture from tomato juice with parsley, celery root and Tabasco sauce (120 rubles). But the alcohol-free classic bar cocktails such as "Blue Lagoon" without liqueur and Mulled wine based on non-alcoholic wine it tastes hopeless and sour, yet alcohol suits them.
Address: Chistoprudny blvd, 12, bldg. 2
Phone: 621 77 19
Working hours: from 10.00 to 23.00

Coffeemania on Nikitskaya

Interesting is everything that is labeled "not coffee". Smusis "Breakfast and Tiffany" (210 rubles), for which strawberries, strawberries and cream are whipped into a dense mousse (almost dessert). Milkshake with black currant "Dress code" (179 rubles ", as well as two El Niño shakes from strawberries, orange juice and lime, (250 rubles) and La Niña from orange, fresh mint and mango (230 rubles) . Closer to warm days will gain popularity green cocktail Fresh Green is a cross between non-alcoholic mojito and homemade lemonade - mint, lime and apple (199 rubles). On the vegetable theme, they have invented their own unusual combination"Tommy" - a mix of tomato juice and red bell pepper(150 rubles "). In general, "Coffeemania" keeps its brand both in terms of originality and in anticipation of fashion trends.
Address: B. Nikitskaya, 13, in the building of the Conservatory
Phone: 775 43 10
Opening hours: around the clock

The whole world is engulfed in smoothie mania: smoothie restaurants are opening, stars are sitting on smoothie diets, smoothies are everywhere. Nowadays, it is more likely to get an invitation to drink a glass of smoothie than to sit with a cup of coffee. They say that the fashion for smoothies is so strong that this cocktail has bypassed in popularity. alcoholic drinks in the menu of bars and restaurants.

Smoothie - thick nutritious drink based on fruits, berries or vegetables. And not just a dessert, but a complete healthy diet in one glass, because it contains vitamins and minerals.

Smoothies are food for everyone: it is recommended to drink it for training athletes, children and those who wish lose weight as a substitute for traditional food. This cocktail is credited with almost magical properties: improving metabolism, moisturizing the skin and saturating it with vitamins, strengthening the immune system and eliminating the effects of stress.

Initially, the recipe for a smoothie cocktail was extremely simple.: fruits or berries (or all together), together with ice, were ground in a blender, then the mass was filtered and served in glass goblet... Later to basic ingredients others were added: ice cream, cream or milk. A modern smoothie is a never-ending experiment: whatever they think is necessary is put into the blender, depending on personal tastes and the richness of culinary imagination.

Main ingredients for smoothies

Fruits and berries

The most suitable ingredients for smoothies are those fruits that are easy to puree. These include: bananas, ripe persimmons, peaches, nectarines, apricots, melon and watermelon, mangoes, ripe (soft) pears, juicy citrus fruits. But apples are less chopped, so it is better to put them in a little.

Raspberries, strawberries, blueberries, blackberries, all soft berries are suitable for making smoothies. It is not necessary to use only fresh berries- frozen will work too.

Vegetables and greens

Vegetable smoothies have a very specific flavor that takes some getting used to. However, they are very useful and are especially suitable for those who wish to lose weight, because fresh vegetables have low glycemic index and help detoxify the body. For smoothies, pumpkin pulp, tomatoes, cucumbers, celery, peppermint leaves and any other greens are suitable.

The drink can be slightly "salted" with powder from dried seaweed... This, by the way, will further increase beneficial features cocktail.

Additives

Rich and full smoothie nutritious dish it is possible by introducing additional additives. For example, milk (including soy or coconut), kefir, yogurt, cottage cheese, tofu, ice cream, nuts, oatmeal, or corn flakes.

It is better not to put sugar (including in syrups or jam), it will nullify the main beneficial effect smoothies. If you really want to sweeten the drink, add honey, but only a little.

Smoothie recipes

Recipe number 1 - "Green Company"

1. Apple - 1 pc.
2. Banana - 1 pc.
3. Lemon juice from ½ fruit
4. Parsley greens - 1 bunch

1. Peel the apple, cut the core and cut into wedges.
2. Peel the banana and cut into circles.
3. Chop the parsley.
4. Mix all ingredients, pour over lemon juice and 1 glass of water.
5. Grind in a blender.

1. Strawberries - 1.5 cups
2. Natural yoghurt- 150 ml.
3. Milk - 1 glass

1. Mix strawberries and yogurt until smooth.
2. Pour milk into the resulting mixture.
3. Beat in a blender.

Recipe number 3 - "Spicy pineapple"

1. Canned pineapple (diced) - 1 glass
2. Natural yogurt - 1 glass
3. Natural honey- 1 tbsp. spoon
4. Ginger root - 1 piece (2-2.5 cm.)
5. Turmeric - ¼ tsp

1. Mix all ingredients in a blender.
2. Add spices (turmeric).

1. Banana - 1 pc.
2. Orange - 1 pc.
3. Blueberries - 1 glass
4. Milk - 1 glass

1. Cut the banana and orange into slices.
2. Put fruits in a blender bowl, add blueberries.
3. Pour in milk and grind until smooth.

Recipe number 5 - "Watermelon freshness"

1. Oat flakes - 2 tbsp. spoons
2. Natural yogurt - 1 glass
3. Watermelon pulp - 2 cups
4. Strawberries - 1 glass
5. A pair of ice cubes

1. Pour the oatmeal with yogurt and leave for 30-40 minutes to swell the flakes.
2. After this time, put strawberries, watermelon, ice in the blender bowl.
3. Pour over yoghurt with flakes and grind.