How to open a vegetarian cafe. Business plan for a vegetarian cafe or how to open a cafe for vegans
You opened your restaurant or cafe, people found out about it, began to come to you, the first profit appeared, so you have already justified all your invested costs. It would seem that everything is fine, if not for a small but.
You have noticed that the income, and therefore the profit from your business, stopped at some point and stopped growing. If this does not suit you and you, as a restaurant business owner, want development, improve the status of your cafe or restaurant, increase income, increase profits, then this article is for you.
Let's take a look at a few key indicators of any business today, increasing which will help multiply profits with a minimum investment of time and money.
As you know, the increase in profits directly depends on the margin, on the number of customers, the average check that a customer leaves with you, and the number of returning visitors.
Usually, when sales stop, many try to resume them by increasing traffic (the number of new customers). But attracting new customers is the most expensive way. Statistics say (and you probably see this in your business): attracting a new client costs seven times more than working with existing ones. Therefore, we will talk about attracting traffic in one of the following articles, and today we will pay attention to the margin, average check and increasing the loyalty of your visitors, that is, repeat sales.
Margin
Margin is the percentage of your profit on the value of the product. As for the pros, this is the cheapest way, so it's worth starting with it. The downside is that the margin cannot be increased indefinitely.
1. The easiest way to increase this indicator is to raise the price. If you increase the prices on the menu by 2–5%, then, most likely, your visitors will not even notice it. For example, in your menu, a salad cost 320 rubles. You raised the price by 3% (which was about 10 rubles, and this is not important for the client). With a 30% margin, your profit will increase by 10%.
2. Another method (well suited for cafes and restaurants) is to reduce the portions of food served. As a rule, customers do not notice this either, but you thereby reduce the cost of producing a particular dish, and the margin, accordingly, will increase, and your profit will increase.
Increasing the average check
The average check, roughly speaking, is how much your customer leaves at your checkout, that is, the total sales divided by the number of visitors. The work of the staff, the arrangement of dishes in the menu, promotions and bonuses play an important role in increasing the average check.
3. What does it mean to correctly arrange the dishes on the menu? First, divide them into categories so that it is clear where the salads are, and where is hot, where the dishes are meat, and where are fish or vegetarian. Secondly, make it visually. The visuals increase the appetite and your customer will want to order more. Third, focus on high-margin meals.
Be sure to focus on new items in the menu. People love to try new things. It will be great if you regularly have new dishes. This will stimulate the interest of your customers, which will make them come to you more often.
4. Resale. You can resale right on the menu, recommending adding a particular dish or appetizer to the one already selected.
5. Teach your waiters to sell up. If your client has not ordered a dessert, then the waiter should definitely emphasize this. If you chose rolls or sushi, then recommend trying your signature sauce instead of the classic one that is on every table.
6. You can increase your average bill by offering more expensive meals or drinks. For example, a client ordered the classic "Caesar with Chicken" - invite him to try "Caesar with Shrimp", which has a more delicate, refined taste.
7. Another way to increase the average bill is to offer a snack while the customer is waiting for their meals to be served. For example, you can offer a live oyster with a glass of dry wine. This will whet the customer's appetite and push him to new orders.
8. If we talk about how to increase the check using stocks, then you can offer the client a gift when buying a certain amount. The gift doesn't have to be expensive; the main thing is that it has a high value in the eyes of the client. For example, in a beer bar when ordering from 5000 rubles - a beer mug as a gift. If you order a batch of these mugs in China, they will cost you mere pennies, and for visitors this is a good motivation to buy something up to the required amount and receive a gift.
9. If your establishment (it doesn't matter if it is a bar or a restaurant) has its own concept, its own brand (and for development they should be), then you can sell your branded things: if it is a beer bar, then you can offer mugs or T-shirts with your logo; if you have a fish restaurant, there may be oyster knives or branded plates on sale.
Repeat sales
Another way is to return customers to you over and over again within a certain period of time. Of course, first of all, this indicator is influenced by service, maintenance, cleanliness, how the dishes are prepared. There are a few more chips that will bring people back to you.
10. Promotions that make customers come back to you, for example: “Buy 9 cups of coffee and get the tenth as a gift” or “Order 9 set meals and get 1 as a gift”. This promotion will work even better if you limit it in time - a week, a month, two.
Well, I just can't fit into the format of our Top-10 article and not give you a couple more chips.
11. Attract visitors through children. The more interesting the child is in your institution, the calmer their parents can relax, which means they will bring you more profit. It can be small gifts for children at the entrance, and the presence of a nanny, and various drawing contests, and interestingly decorated dishes from the children's menu.
When we were on vacation in Thailand with our daughter, we had breakfast not in the cafe of our hotel, but in the cafe that our daughter had chosen. She literally dragged us there every morning, because every day she was presented with gifts in the form of several small toys, of which she made a whole collection during her vacation.
12. You can also increase customer loyalty through complements from the establishment. While your client is reading the menu, bring him a cup of green tea.
When you bring a gift to a person, then, firstly, it will already be uncomfortable for him to get up and leave, and secondly, he is more likely to leave you more money. In addition, the next time he plans where to go, he will first of all remember about you.
Your signature jam, which you serve with tea, or freshly baked bread, or your signature seafood sauce can serve as a complement.
Here are just a few simple ways to help grow your restaurant business, although the list goes on and on.
Of course, each institution has its own concept, its own status, its own pricing policy, its own customers. What can work well in a grill bar will not work in a fish restaurant, and vice versa.
You need to understand your client, his desires, his needs, his financial capabilities, then it will be much easier for you to come up with chips for your establishment that will attract the target audience, bring customers to you, and increase their loyalty.
Think about how you differ from your competitors, what zest you have, how you stand out from the crowd of cafes, restaurants and bars similar to you ... After answering these questions, list a few things that you can implement today. But do not immediately implement all the ways to increase profitability that you find suitable for yourself. Change everything gradually, so you will see what worked well for you and what did not.
Please regular customers with small but tasty chips, and they will definitely tell more than a dozen people about your establishment. And you will get new clients for free.
Vasily Bogdanov, Yana Yakupova,
business consultants
Step 1. Premises
The choice of space is as important for a vegetarian restaurant as it is for any other. With the difference that you need to take into account that the revenue of a vegetarian restaurant, especially at first, may not cover the high rent, so it makes sense to bet not on the favorable location of the place, but on the price / quality combination. It is advisable that the vegetarian cafe is located in a place with good ecology.
“We believe that it is most profitable to build our premises, if we count on the long-term perspective, then it is more profitable than renting, and besides, you can design a building to your liking.”
The construction of a building can cost about 500 thousand dollars. Rent 2-3 thousand dollars.
Step 2. Equipment and interior
As a rule, in vegetarian restaurants, natural materials are used in the interior, which are as close to nature as possible: wood, stone, textiles. Natural fur, bone and other accessories of animal origin are not used. As a rule, a vegetarian restaurant does not smoke or drink, so ashtrays and utensils for alcohol are not expected.
Kitchen and warehouse equipment is not very different from any other catering. The only thing worth considering is a large amount of fresh vegetables on the menu, so you should stock up on a large number of refrigerators for storing vegetables and vacuum packaging.
Step 3. Products
The selection of products must be approached especially carefully, since it is the range of products and dishes that makes the cafe popular. You should try to include in the menu all types of vegetables, fruits, legumes, nuts, mushrooms that you can get in the city. It is unprofitable to engage in direct deliveries from the countries of growth on your own, since the parties need small ones so that the products always remain fresh. It is better to establish a wide network of suppliers for a variety of positions. The hope to save money on meat and eggs is unfounded, since some rare types of vegetables are not inferior in price to meat delicacies, and even surpass them.
Step 4. Personnel
To open a cafe, you need chefs, waiters, cleaners and a director. And if there are no special requirements for the last three, then problems arise with cooks in vegetarian cuisine. “There are no specialists at all. Vegetarian chefs are absent in the city as a class, - says Tatyana Kurbatova, director of the Troitsky Most cafe chain, - in our cafes we ourselves “grow” chefs, administrators and owners themselves stand at the stove with the cooks. Moreover, most of those who cook here are not professionals. It is difficult for professional chefs to even think about cooking without meat, we had the experience of hiring a famous chef, but it ended unsuccessfully. "
Step 5. Promotion
The most promising way to promote a vegetarian establishment is to distribute advertising flyers. It should be understood that a vegetarian cafe should rely not only on committed vegetarians. It is worth activating an advertising campaign during posts, when there are more customers in vegetarian cafes, placing advertisements in relevant publications and on sites related to vegetarianism or a healthy lifestyle.
Summing up
Investments in the opening of a vegetarian cafe (without renting premises) of about $ 100 thousand.
The payback period is 3-4 years.
Restaurants belong to the category of premium catering establishments. The business of opening a restaurant is profitable (~ 25-50%), but at the same time investment-intensive. In Russia, there are 40 restaurants (and mid-level cafes) per 1000 people, in European countries there are about 150. For example, there are more than 22,000 restaurants in Paris, while in Moscow there are ~ 4,000. The growth rate of the domestic restaurant market is ~ 15% annually, the Moscow market is developing especially dynamically. In this article, we will consider a restaurant business plan from scratch, how to open it and not go bankrupt.
Advantages and Disadvantages of Opening a Restaurant
| Benefits | disadvantages |
| High margin and business profitability up to 50% | Big competition in big cities |
| Exclusivity allows you to target a narrow target audience, which makes the restaurant # 1 in its niche | High rental costs, dependence on the human factor (chefs) |
| High purchasing power of the population in large cities: Moscow, St. Petersburg | Complexity of business processes and expertise in restaurant management |
The domestic restaurant segment has prospects for active growth, which is explained by the high purchasing power of the population and the need for middle and premium class restaurants. The Moscow market is developing as dynamically as possible, where a new establishment opens weekly. The annual growth rate is ~ 15%.
According to Rosinter Restaurants Holding
Types of restaurants: classification
| Type of restaurant | Specificity |
| City restaurants | Location within the city, provide a wide range of dishes for a wide target audience |
| Self-service restaurants | Restaurants for quick service of visitors ("MU-MU", "Grabli", "Yolki-Palki", etc.), the waiter is not provided for this type |
| Station restaurants | 24-hour restaurants located at travel junctions: airports, train stations, ports for 24-hour service |
| Vegetarian restaurants | Orientation to the vegetarian taste of visitors (no meat and fish dishes) |
| Fast food restaurants (fast foods) | In this institution, cooking is done on a conveyor belt and does not take much time |
| Off-site restaurants | Service of offsite events, banquets, meetings, etc. |
| Ethnic restaurants | Orientation to the presentation of cultural and traditional dishes: Indian, Italian, European, Japanese (see → ""), Russian, Asian, Vietnamese, Georgian, Armenian, Cuban, etc. kitchens. |
| Restaurants at hotels | Targeting current visitors to hotels (hostels) |
Stages of opening a restaurant business
Let's consider the main stages of opening a restaurant:
- Business registration: choosing a form of ownership, choosing a taxation system, registering an organization, finding a place;
- Creation of a restaurant business model: marketing analysis, development of a pricing policy, drawing up a concept for an establishment, developing a work plan;
- Design: creation of a technological project, assessment of inventory and equipment, development of utilities, design of an establishment, creation of signboards and indoor advertising;
- Equipping the premises: furniture, bar counters, creating uniforms for staff, video surveillance cameras;
- The final stage: creating a personnel training system, creating a menu, installing equipment and engineering systems, notifying Rospotrebnadzor about the opening.
First, you should choose the direction of the restaurant and decide on its pricing policy. It can have gourmet cuisine and unique style - in this case, the cost of food will be high. If you open a cafe or fast food, then there is a completely different specificity and, accordingly, low prices for goods (see "").
Attention should be paid to pricing policy. Initially, you can set reasonable prices for all dishes or take the price tag from similar restaurants. After that, you can adapt and change the price depending on the volume of sales and purchases of certain dishes. When hiring staff, pay special attention to work experience and qualifications... It is necessary that employees have 1-2 years of experience in restaurants. The activities of your institution depend on the qualifications of employees, therefore, the choice of candidates for positions should be approached from all over. An additional point may be the development of a motivation system for overfulfilling the sales plan.
In Europe, the payment of waiters consists entirely of tips, in Russia it would be optimal to pay stably, but without tips.
The number of visitors depends more on the place than on the advertisement. It is recommended to have a presentation page and register in the Internet catalogs of cafes and restaurants. An important point of business is the system of financial accounting and control. Hire an accountant who knows "1C Accounting" - this will greatly simplify reporting for the tax office.
Master class: “How to open your own restaurant: recipes from the chef: business plan. Non-standard model "
Business registration and taxation
For registration with the tax office, the business forms of restaurants and catering establishments are used: individual entrepreneurs or LLC. In the table below, we will consider the main advantages, as well as the necessary list of documents for their registration. When registering a type of activity according to OKVED, choose: 55.30 - "Activities of restaurants and cafes"; 55.40 - "Activity of bars"; 55.50 - "Activities of canteens at enterprises and institutions and the supply of catering products."
| Business organization form | Benefits of using | Registration documents |
| SP ( individual entrepreneur) | Used to create a small fast food restaurant (<50 мест). Количество персонала 3-5 человек |
|
| LTD ( limited liability company) | Used for opening a large restaurant (\u003e 50 seats), attracting additional funding, capital construction |
By law, the authorized capital of an LLC cannot be less than 10,000 rubles! |
The optimal choice of the taxation system for a restaurant would be UTII (single tax on imputed income), for the transition to this system there must be a municipal law on the possibility of applying UTII (up to 100 personnel and the cost of fixed assets up to 100 million rubles). The interest rate is - 15%.
Best Restaurant Opening Location
Any catering establishment should be located in close proximity to potential customers. In this regard, advantageous places are office centers, large transport interchanges (airports, train stations, metro stations), recreation places (Gorky Park in Moscow, VDNKh, Sokolniki Park), etc. Location is a key success factor in this business!
The choice of location is influenced by who your target audience is and the level of their ability to pay. In the city center, as a rule, there are more expensive places, since the standard of living in the center is more expensive. The best option is to open a restaurant near offices or business centers. This solution will provide you with a flow of visitors not only in the evening, but also during lunchtime.
A successful strategy for opening a fast food restaurant is near a large crowd of people. These can be areas near schools, universities, stadiums (for example: Luzhniki in Moscow), sports facilities, clinics and a city park.
How much does it cost to open a restaurant?
Let's calculate the amount of investments in the restaurant business using the example of an institution in a rented finished premises. This will require the following cost items:
- Registration of a legal entity (in this case LLC) - about 15,000 rubles;
- Invitation from an employee of the sanitary and epidemiological station - 3500 rubles;
- Purchase of essential items (dishes, cutlery, tablecloths) - about 50,000 rubles;
- Registration of a license for the sale of alcoholic beverages - 300,000 rubles.
- Payment of salaries to restaurant staff - 350,000 rubles. monthly.
- Rent of premises 450,000 rubles. monthly.
The initial investment costs for opening the establishment are 3,000,000 - 12,000,000 million rubles.
The staff includes an accountant, bartender, cooks, chef, waiters, dishwashers and cleaners. The maximum cost is renting premises, which are located on the first line of houses or in shopping centers. Cost of 1 m2. in Moscow it can go up to 10,000 rubles. per month.
The profitability of the restaurant business
On average, the profitability of the restaurant business is about 20-50%. The industry average profitability is ~ 25%. For this business segment, it is a characteristic feature of the inability to fully predict future profits and returns. In most cases, it depends on the specific decisions made after the opening: the level of service, the level of service, quality and dishes, atmosphere. The payback period of the project is more than 2 years, this is primarily due to the large initial costs of opening an establishment.
Mitigating Business Risks: Restaurant Franchise
One of the options for reducing the risks associated with large financial investments is opening a franchise. The franchisee (the person who has taken the franchise) receives a number of advantages: training in business processes, assistance in the search and selection of personnel, and brand power.
Assessment of business attractiveness by website magazine
| Business profitability |   (3.0 out of 5) |
Business attractiveness
|
| Payback of the project | (2.0 out of 5) |
|
| Ease of business creation |  (1.7 out of 5)
|
|
| The restaurant business is branded and premium. Return on initial costs ~ 2-3 years. The key success factor in this business is the location on the first line of houses, next to busy shopping centers, cultural sites, theaters, stadiums. The profitability of the business is 20-50%. Also, the initial capital investment in design, purchase, training of equipment personnel, etc. is large. If you do not have experience in opening restaurants, that is, it is recommended to open a business on a franchise, which will save time on debugging business processes. | ||
Since today many are interested in a healthy lifestyle, there are many fans of vegetarianism and raw food, many businessmen are interested in how to open a vegetarian cafe. Moreover, the niche is still free. Large cities boast one or two of these establishments. But experts note that there is still no point in opening such a cafe in small towns - there will be too few visitors.
Analysis of the market situation
First of all, a vegetarian cafe business plan should provide for an assessment of the market situation in order to find out if it is worth starting this business. Many different formats appear on the catering market today. Statistics show that every year citizens of the country spend more and more money on food outside the home. Approximately 40% of the population spends about 5 thousand rubles on it. per month.
The most popular are establishments with an average check of 1-1.5 thousand rubles. 25% of the market belongs to establishments where the average check is 1.5-2.5 thousand rubles. and 500-1000 rubles. 39% of catering establishments offer European cuisine, 22% - Russian, 8% - Japanese, 5% - Italian. But 26% is a mixed type of cuisine. That is, establishments of a new type with non-standard cuisine will be in trend.
Implementation of the idea
The first thing to decide is to find the right space. It is advisable to place it somewhere in the city center, but the requirements for high cross-country ability are optional. The institution will have its own target audience, which will search for it purposefully.
When choosing a room, one must take into account the format of the institution. Its profitability can be increased by offering in addition to the cafe itself:
- takeaway food;
- selling healthy food and products;
- conducting master classes on cooking healthy food;
- confectionery production.
It is imperative to sign contracts for the lease of premises, garbage disposal, find bona fide suppliers of products, etc.
Premises
As for the area of \u200b\u200bthe premises, it makes no sense to open a large establishment. Even 100 seats will be too many - the cafe has a narrow specialization, so it is optimal to organize about 35 seats. In addition to the hall, the cafe must be equipped with:
- economic block;
- toilets separately for visitors, separately for staff;
- warehouse;
- kitchen.
It is enough to equip a room of 100 sq. m., the rent of which will cost at least 50 thousand rubles. Approximately 200-500 thousand should be allocated for its repair. Another 5 thousand should be allocated to pay for utilities.
Business registration
While the premises are being renovated, you can start registering the case. You can register both an individual entrepreneur and an LLC - it all depends on the number of founders and the possibilities of tax accounting. You will also need to issue permits from the fire inspection, SES.
Arrangement of the hall, bar and kitchen
At the design stage, it is necessary to split the kitchen into a zone for preparing hot dishes, cold, confectionery products. At the same time, it is necessary to follow all the requirements of the SES, including those regarding purchased furniture.
For a cafe you will need to buy:
- ventilation;
- refrigeration equipment;
- shells;
- ovens for cooking;
- hoods;
- ovens;
- tables;
- refrigerators;
- cutlery and so on.
Separately, you need to think over the bar equipment. It provides:
- mixers for cocktails;
- bar utensils;
- shelves;
- coffee grinder;
- bar counter;
- separate sink;
- boiler;
- icemaker;
- showcase;
- coffee machine;
- refrigerators and more.
The final price of the equipment depends on the configuration, manufacturer and supplier. On average, at least 450 thousand rubles should be allocated for equipment.
Cafe hall decor
The interior of the hall should be decorated in calm, muted colors, close to natural, natural. Most often they use green and brown ones - under a tree, grass, leaves. It is important to avoid unnatural materials in the interior: leatherette, plastic, wood-like products - this contradicts the general concept of the institution.
It is important to equip places for those who have come to have a good time for delicious dishes, and for those who dropped by for a minute for tea. According to these zones, furniture is selected. On average, you will need:
- 4 sofas - 40 thousand rubles;
- 20 chairs and 20 sofas - 12-18 thousand rubles;
- tables, pillows - 10 thousand rubles.
In total, it is necessary to allocate from 70 thousand rubles for furniture.
You can arrange it yourself, but it is better to invite a professional designer. But a good specialist takes a lot. Registration will cost about 400-500 thousand rubles.
Facility staff
At first, for the work of the institution, it is enough for shift work:
- 2 cleaners who will wash the dishes at the same time - 800 rubles each. in a day;
- 2 bartenders - 10 thousand rubles per month plus a percentage of the sale;
- 2 waiters - 12 thousand rubles each per month;
- 3 cooks - 12 thousand rubles each per month.
The owner of the establishment can perform the duties of an accountant and administrator. For the work of a waiter, it is advisable to purchase the "r-keeper" program, which costs from 6 thousand rubles. For work, you will need a special monitor - another 3 thousand rubles. It is recommended that employees wear uniforms.
We develop a cafe menu
It is advisable that the menu is developed by a technologist who is himself a vegetarian or raw foodist. Then it will be easier for him to feel the audience. There should not be any standards in this type of cuisine, he can experiment with food as he pleases. It is only important to find your unique "chip" in the menu, which will distinguish you from other similar establishments.
Whether to sell alcohol and cigarettes is up to the owner of the establishment personally. On the one hand, they generate a significant proportion of income. On the other hand, adherents of a healthy lifestyle are rarely interested in such a product. In addition, a separate license is required for the sale of cigarettes and alcohol, and this is another item of expenses.
On average, you will spend about 2 thousand rubles for the purchase of products. in a day.
Investment and return on investment
According to experts, excluding employees' salaries, the initial investment reaches one million rubles. In addition, about 215 thousand rubles will be spent per month. If you organize your business so that the revenue per day is at least 10 thousand rubles, then you can earn up to 300 thousand rubles a month. As the establishment grows, revenue should also increase. After paying all the necessary deductions and remuneration of employees, you will have 60 thousand rubles a month left. arrived. Based on this, the investment can be recouped in 1.5 years.
A café needs good menus, service and advertising to be successful. In Petersburg About 5 thousand catering establishments. A large increase in catering establishments was noted In the Central, Admiralty and Petrograd districts. The place chosen for the future cafe Or the restaurant does not play a specific role, it all depends on advertising, menu and service. Your The cafe may be behindCity and pay off For several months, or may be on Nevsky Prospect and during the year not only did notWill pay off but it willBring Permanent Losses in spite of the winning location.
No owner will run a "not profitable cafe". If the cafe is not profitable, its Closing or repurposing. But in order to make the cafe profitable, specialists Several steps are suggested.
If the concept that was originally laid down in the cafe is recognized as unsuccessful and does not bring The expected income, then it is either improved, or a completely new one is developed.
Before opening a restaurant-type cafe, the owner needs to know which customers he is
Calculates and, based on this, determine the concept of the institution and draw up Preliminary plan for the designer.
Now in St. Petersburg there are many restaurants and cafes "of interest", designed for a certain a circle Customers, or closed restaurants. But there are restaurants forWide Circle Clients, where there are more visitors and the prices are lower. Depending on the expected contingent A pricing policy for a cafe or restaurant is being developed.
STEP 2. FIND INVESTORS
Sometimes banks give a loan to an already opened restaurant for further development. Banks They often give loans to both a new restaurant and an existing one, since this The type of business is mostly profitable "- says the head of the credit department of Inkas Bank ”Tatiana Rumyantseva. Most often, loans are taken to organize a large advertising campaign This restaurant and thanks to the new influx of visitors, the owner is able to pay Loan within 3-4 months.
STEP 3. ADD ALCOHOL
To expand the range of offered food and drinks, the owners often go to Expansion of the assortmentAlcohol Drinks.
When The sale of alcohol in a restaurant-type cafe requiresReceive License in the Licensed Chamber for distribution permissionAlcohol Drinks. "The owner of the cafeComes to The Licensing Chamber and in accordance with Federal Law No. 171 collectsStrictly Certain Package of documents for obtaining "retail licensingAlcohol Drinks. " The Licensing Chamber accepts the submitted documents and decides whether to issue to the given owner License or not ", -He speaks Head of Department of the Licensing ChamberIgor Fedotov. Although License forRetail SaleAlcohol The drinks are not limited. Also the room Under the cafe is checked by the State Sanitary and Epidemiological Supervision, fire supervision. Additional alcohol trade It is taxed at 13% and can bring the owners of the establishment up to 50% of income per month.
It is believed that in order to increase profitability, it is necessary, first of all, to expand the assortment for Buffet bill. It is imperative to introduce ice cream, several types of mineral water into the menu, Juices. Coffee should be both instant and brewed. You need to conclude a supply contract Semi-frozen pies, expanding their range to 30. As for hot cuisine, from It is better to refuse production. You can agree on the supply of hot dishes from the nearest Establishments. In the end, you canAgree with Retirees about cooking and supply hot Dishes. Increase in assortment and high qualityProducts in The final account will help Attract a customer.
STEP 4. INCREASE THE SERVICE LEVEL
The client most often returns to the cafe or restaurant where heGood and Served quickly.
Very often, future waiters do not have special training in customer service, Therefore, theyTo have to Learn directly by doing, through trial and error. "Chalice In total, people are invited without any special education, perhaps even without experience. Works. All that is required is maximum agility and tact. Age The category ranges from 17 to 25 years old, although preference is given to young people, and this is not Sex discrimination, it just happens - if you want to get good
Service - take a guy as a waiters ", - says the administrator of the cafe« Zoom»Michael
Soloviev. “For the increasing attendance by customers of the establishment, waiters are not raised
Salary, but waiters themselves are interested in good customer service, the better Served, the more tip ", -He speaks Mikhail Soloviev. Average waiter salary the city $ 150-300 per month, not including tips.
“If the cafe is located in a residential area, then the most effective way is to distribute leaflets in The nearest houses, ”says Sergey Pavlov, a specialist in the field of advertising. Today print 4 Thousand. leaflets can cost $ 150,Services Designers cost about $ 60. Thus, Distribution of leaflets can cost 4 thousand rubles. “Handing out leaflets on the street can Attract up to 10% of customers. There is also a banner sign during the construction of the cafe, Promotions on the opening day, tasting will give up to 15% of customers ", - says the director Marketing and Advertising Department of Teremok-Russian Bliny LLC Vladimir Baranov.
“If the cafe is located near the metro, in a passable place, you can come up with such chips, Like selling newspapers to coffee, to offer a new type of coffee, ”adds Sergei Pavlov. But before Rather than pursuing an advertising policy, an institution needs to come up with a zest, its own specialty.
Demand Vegetarian food is growing among adherentsHealthy Lifestyle,Which in large More and more cities.
Step 1. Premises
The choice of space is as important for a vegetarian restaurant as it is for anyAnother. FROM The difference is thatNeed to Consider that the revenue of a vegetarian restaurant, especially in the first Time may not cover the high rent, so it makes sense to bet not on the profitable The location of the place, and for a combination of price and quality. It is advisable that a vegetarian cafe It was located in a place with good ecology.
“We believe that the most profitable thing is to build our own premises. If you count on a long-term Prospect, it is more profitable than renting, besides, you can design the building in your own way Taste ".
The construction of a building can cost about $ 500 thousand, rent is $ 2-3 thousand.
Step 2. Equipment and interior
Usually in vegetarian restaurants, natural materials are used in the interior, As close to nature as possible: wood, stone, textiles. NotAre used Natural Fur, bone and other accessories of animal origin. At a vegetarian restaurant like The rule is notSmoking And they don't drink, so ashtrays and utensils for alcohol are not expected.
EquipmentKitchens and The warehouse is not much different from anyThe other Catering. The only thing, What to consider is a large amount of fresh vegetables on the menu, so it is worth stocking up A large number of refrigerators for storing vegetables and vacuum packaging.
Step 3. Products
The selection of products must be approached especially carefully, since it is the assortment The food and the food makes the cafe popular. You need to try to include all types of vegetables in the menu, Fruits, legumes, nuts, mushrooms that can be found in the city. Do straight Deliveries from the countries of growth on their own is unprofitable, since the parties are needed Small to keep food fresh. Better to establish a wide network Suppliers in a wide variety of positions. Hope to save money on meat and eggs is unfounded
Since some rare types of vegetables are not inferior in price to meat delicacies, and even Exceed them.
Step 4. Personnel
ForDiscoveries CafeNeeded Chefs, waiters, cleaners and the director. And if by the last three There are no special requirements, then finding a chef is a big problem. “There are no specialists at all. Vegetarian chefs in the cityAbsent As a class, - Tatiana Kurbatova, director of the cafe chain “Troitsky bridge ". - in our cafes we ourselves We raise chefs, administrators and owners themselves stand at the stove with the chefs. Moreover, most of those who cook here are not professionals. For professional chefs It is extremely difficult even to think about cooking without meat, we had the experience of attracting a famous Chef's, but it didn't end well. "
Step 5. Promotion
The most promising way to promote a vegetarian establishment is to distribute flyers. It should be understood that a vegetarian cafe should rely not only on committed vegetarians. It is worth activating an advertising campaign during posts, when there are more customers in vegetarian cafes, placing advertisements in relevant publications and on sites related to vegetarianism or a healthy lifestyle.
♦ Investments in the opening of a vegetarian cafe (without renting premises) - about $ 100 thousand.
♦ Payback period 3-4 years.
