Like all ingenious is simple. Cut the right piece of cheese with the package

27.04.2019 Salads

I have always been fascinated by those nameless, but the main people of mankind, who gave the world their brilliant inventions.

Beautiful blond woman drinking hot tea outdoors

It was presented, because their creations are so ingeniously simple that once they saw, anyone can repeat the miracle: Fire Wheel Sail Bow Lever, you never know ...

Each of these things divided the history of mankind into “before” and “after”.

This is not some jolly iPhone, from which money will soon be taken even for charging the batteries ...

Truly great discoveries - simple-minded and understandable - saw, bungled, applied and you have the feeling that all your tribal tribe began to work only for you ...

And as a director and a seeker of strong emotions, the reaction of people to a miracle has always been interesting to me.

And once I was lucky. I saw with my own eyes how the ancient people, who all their lives were carrying loads on themselves, saw the wheel for the first time ...

Winter, Ivanovo region. Dense forest. The operator and I came to shoot a documentary about local crafts. A student from Finland, Ilma, was shoved us with a load. A finca, like a Finn, is small, sturdy like a stool, cheerful, convivial and speaks Russian. Well, no burden.

Concentrated Ilma ran with the camera over deep snow and with her thick knitted mittens somehow managed to press the “REC” button. The diploma work - not huhry-muhry.

The loggers feared us and were welcome and just in case, as we drank tea with their governor yesterday. You never know, all of a sudden he will let them go to the thirty-degree frost even to the wind, then there is a pipe at all.

The shooting was fun and smartly, otherwise it could be frozen.

I measured the length of the shadows of the pines, then stuck a stick into the snow and tried to figure out the ratio of its height to the length of the shadow, divided, multiplied, counted steps and got a point where the top of the felled tree should fall.

Then I put a camera in this place (just in case without an operator) and Ilmu (who for some reason believed my calculations, I didn’t say that I had a solid almost two in geometry school.)

But everything went like clockwork. The lumberjacks “smiled” the trunks in the right direction and the mighty hundred-year-old pines crashed down to the feet of our tripod and felt boots of the brave Finca.

However, we are not weak zadubarel and decided to take a break for hot tea.

The lumberjacks began to bustle - one began briskly chopping wood for a fire with a chainsaw, the second trampled down the place, the third climbed into the tractor with special fittings and a hammer to hang the kettle over the future fire.

The fourth dragged a huge frying pan with wires tied to it and boasted that these delays were his personal invention, but earlier everyone had to take turns holding the handle over the fire until the potatoes were fried ...

We with the operator in joyful anticipation rubbed their numb hands, and only Ilma asked with a plea in her voice:

“Can we have hot tea and lunch first, and only then a fire and other winter fun?” I'm sorry, but I was very cold ...

The lumberjacks exchanged glances, foolishly grinning, but realizing that in Finland everything was not the same as in Russia, they tried to patiently explain that, they say, we don’t know about you, but it’s impossible to make tea without a fire in our forest at thirty degrees Celsius. There is a sweet lady, there is no gas, no outlets. So have to wait. Here Sanya will cut a couple more branches and there will be a fire, then you will get warm.

Ilma did not understand anything about the gas or the outlet, and, annoyed, said:

- So I ask - you do not need a fire - it's a long time, just make a fire - boil the kettle and warm yourself ...

Here the lumberjacks were already a little strained, one even either as a joke, or seriously handed the lighter to Fink.

She took it, put it in her mitten, and asked Sani for a chainsaw.

Sanya gave.

And the Finn from a novice director instantly turned into a fabulous little robber. Famously cut from a pine a large log, thirty centimeters in diameter and put on the butt, it turned out to her to the waist. We watched her like children for a magician, it was clear that the chainsaw for her was just as familiar as the hair dryer for our girls.

Then the Finn unscrewed some kind of a lid and poured a few drops of oil from the chainsaw into the center of the wooden cake, splashed some gasoline from the tank, gave the unit to the owner, took out the cigarette lighter and struck it ...

Exactly one minute passed from the beginning of its work to the appearance of the real gas stove in our country. Ten years later, we all drank mint tea, and on the wooden ring was already boiling potatoes with bacon.

There was no need to support the fire, it was burning on its own - beautifully and smoothly burning the log from the inside, as if in the middle of the log was hidden an ingenious gas-cylinder construction. And it lasted not five or ten minutes, but almost an hour ...

Oh, what kind of picturesque faces were experienced lumberjacks. It is a pity that the camera is frozen, otherwise it would be filmed for history. At first, they whispered in disbelief expecting a trick, but when they realized that there would be no trick and that their life was divided into “before” and “after”, they poured their hearts with joyful interjections:

- About them ...

- Zhezh your mother ... well, pp ...

- With dick ... b ...

If Ilma suddenly shouted - "On your knees!"

I have no doubt that loggers would fall.

Nobody worked anymore that day, they tore at each other's saws and built wooden stoves, still not believing their happiness.

And when we were leaving the forest in the back of the tractor, we were escorted by a snowy glade decorated with dozens of magical lights and joyful running people who, from that day on, didn't need any firewood, brazier or wire in the pan from that day ...

You would know how nice it is to be at least cling to Prometheus ...

“Everything ingenious is simple,” she loved to repeat the amoeba, basking in the sun. Joke? Of course! But how often, finding an elegant and original way out of a predicament, we utter this catch phrase. It has become so familiar that we no longer reflect on either its deep meaning or on who owns this statement.

Meanwhile, its author is very difficult to find: numerous sources attribute authorship to various great people. For example, Albert Einstein, who allegedly once raised this thought. Alas, it is not. The creator of the theory of relativity, of course, followed the principle that everything ingenious is simple, if he asserted something like that, it was not in such a version. Or to Winston Churchill, not without reason who remarked that all great things are simple (the same thing, by the way, was said by our writer E.I. Zamyatin). Very close and similar, but some sense difference is felt.

The most likely author of this winged phrase still has to consider Joseph Goebbels, who used this wording in his article “Twenty Councils to the Dictator…”. In the same place, the Reich Minister of Propaganda wrote that it was common for small people to hide insignificance behind complex things. Well, sometimes there are useful thoughts in the works of villains, although genius and villainy are notoriously incompatible.

It is not worth, however, attributing Goebbels “full-fledged” authorship: he just paraphrased the great Leonardo da Vinci, who claimed that simplicity is the extreme limit of experience and the last effort of genius. This, by the way, sounds fairer, because the difficult path traveled by the creator often goes unnoticed, and the result of his quest seems simple and logical. But is it possible to consider Leonardo's sculptures, Newton's laws or the general theory of relativity simple? Then it should be noted that nothing is as difficult as apparent simplicity!

Another “author” who vividly proved the truth of the principle “all ingenious is simple” can be considered Columbus. According to legend, he offered to his interlocutor, arrogantly arguing that it was easy to discover new lands, a simple task: to put an egg vertically. When he did not cope with the task, Columbus wittily solved it, broke an egg from one end, and then set it on the table.

But it turns out that everyone needs to look for the source of a well-known phrase even deeper, in times of early Antiquity, referring to the works of the ancient Greek Euripides, playwright and philosopher. In the play “Phenicians,” he noted earlier that the words of truth are simple, and it is certainly difficult to argue with that.

These, and probably still many thinkers, scientists, pioneers should be considered the authors of wisdom about simplicity and genius, which we gladly use, choosing from confusing situations or solving difficult problems. But you can take a risk and assume that they only carefully read what Nature itself wrote in its great book, which, as you know, really loves simple, elegant and beautiful solutions to complex issues. Perhaps it is she who needs to give this controversial authorship.

Image source: albrainger.ru


Industrial design is, generally speaking, a very complicated thing. But his results should be as simple as an orange - and even simpler: only then will they cause a cry: "Wow!" and an envious thought: "And how was it I did not think of such a thing? Obviously!" Such ingenious and simple packaging design solutions  we have gathered in today's review. Enjoy!

Knife in the package



This solution is simple ... just brilliant. When you buy a one-time oil, there is usually nothing to spread it. Dense cover in the form of a knife, which can be smeared with butter for their daily bread - the invention of the designer from Korea Yeongkeun Jeong.

Cover for weak fingers


Sometimes they count on some Ilya of Murom: they are not on the shoulder not only for fragile women, but also for many men. How to be? Slightly change the shape of the cover - and voila! The lever is getting bigger, and the bottle opens wonderfully. The author of the idea is South Korean Shao-Nung Chen.

Ingeniously simple spoon



"Like honey and a spoon" - alas, life does not always give us what we need. You open yogurt - and you have to get dirty, because there is no spoon. But there is a cover! Another brilliant Korean, Cho Hye-seung, suggests using the lid as a spoon - you just need to bend it a little.

The best non-spill bottle


For thousands of years, people lived in ignorance and spilled wine on the ground, pouring it into cups. In order not to be so upset, they even invented all sorts of gods who supposedly drink the spilled. But she came to the world - and the wine stopped pouring past the glasses! Bahus became sad and disappeared.

Simple non-spill cover


Another solution to the problem of non-spillability of a substance is a special cap. Invented by the Japanese designer Shota Aoyagi, the cover of the Roofers forces the liquid to flow where necessary: ​​under the action of the force of surface tension, the water “sticks” to the elongated tongue of the cork.

Smoking is poison


The Ministry of Health warns, warns, warns ... And some just laugh. As a last proof, they came up with a pack of cigarettes in the form of a coffin. Brilliantly simple  and earnestly. The authors are Kyiv residents from the creative agency Reynolds and Reyner.

Cover with key


Some people do not feel sorry for their poor teeth: they force them to open the lids of beer! And what if there are no sharp corners near? Unless to invent a tin cover from beer with the opener which is built in it. Or call a boron ambulance car.

Brilliant box for beer


Speaking of beer. The following proof of the thesis “all ingenious is simple” is a box that will cool a frothy drink even in hot weather. The method has long been known and used on the beaches: you just need to fill the bottle with water. The transparent bottom of the box Beer Crate, invented by Mexican designer Luis Luna - a kind of plastic basin.

Simple utility cap


In the recently described control ring, it is not a simple, but a golden straw. You can straighten and drink it! True, the straw turns out 9 centimeters in length - more for a cup than for a bottle.

Wine Corks with Animals


Invented by the Dutch designer Charlotte van der Hors look vivid and unusual: they seem to hint that once the little animals are headlong into the bottle, then you should drink with them. Connoisseurs of traffic jams claim that the designer just successfully used scissors, rubber figures of animals and glue ... But it turned out well!

On this idea we will complete our review. container, simple to genius. But this review is not the last - as long as there is still a creative in the old dog in industrial designers.

  •    Never search for difficult ways where there is a simple road ...

  •    Simplicity is a prerequisite for beauty ...

  •    It seems that God loves the sufferers. Have you ever seen...

  •    I stubbornly believed in living life, in simple reason and in the wisdom of a joke ...

  •    Frivolity! - Dear sin, dear companion and my dear enemy! ..

  •    Oh, how often we are strange! Well, just do not know what we are doing ...

    Oh, how often we are strange!
    Well, just do not know what we are doing:
    Clarity sometimes for no reason believe
    And confusion is almost holy.

    Here lives a man like a player without rules
    Looks changing like jackets.
    Then this dear foot sent,
    That has already left this road,
    And everything works out. All with a hand.

    With a grin, playing with the words,
    Looks more meaningfully into your eyes.
    Today he is with you, and tomorrow with us.
    Today he is “against”, and tomorrow is “for” ...

    And strange: friends do not stigmatize
    Such reels and dangling.
    On the contrary, there are excuses.
    - The complexity of the character - they say.

    So it turns out that everything goes:
    Dressed simply - original,
    Scolding politics - brave guy!
    Praise politics - a patriot!

    Controversial? Well and what of it -
    Young green! Nonsense!
    And a scandalous word somewhere will blur
    We are near! Straighten. No problem!

    And everybody rushes with him, everybody tries,
    And he is even more joyful noise.
    He really likes this “complexity”.
    This is how he lives: he sins and repents,
    Repent again and again sin!

    And it would be ok so only in live conversations,
    But how much is in our days
    In science, plays, poems
    Empty and far-fetched chatter.

    When presented to you instead of a symphony
    Some thundering rockfall,
    You wonder: - Where is the symphony?
    This is a wild cacophony!
    - No, difficult music - they say.

    And if you take a book of poetry,
    Where the words are a confused whirlpool,
    Where rhymes scream on a tear note,
    You will only rub the back of your head:
    - What is he talking about? Jester will not understand them! ..

    Poems are like rebus. Poems, riddles.
    Everything is bright and there are no thoughts!
    Do not torment yourself. Everything is good.
    This is "innovation", "complex verse."

    And the one who considers himself an expert
    So that suddenly they did not say that he is a fool,
    Though nothing understands
    But with an important face head nods
    And whispers: - That's great! Well done!

    "Complex creativity", "courageous genius",
    "Complex nature"! And so in everything!
    Do not often do we on mental laziness
    And we ourselves peck on these hooks!

    After all, if a typical zero
    For something bright take
    Is it too much like
    A fairy tale about a naked king ?!

    And why is it easy to communicate?
    And in bold judgments straightforward -
    The hardest of thinking
    The brightest of the conversations
    Sometimes not appreciated a damn ?!

    And how much a pathetic ordinary
    Will hide from a young age
    Behind the phrases "complexity", "originality"
    And hate principles,
    How do evil sons hate the light ?!

    It is impossible that in cock dress gray
    Rumbled, bully and empty.
    Not in this, comrades, our maturity,
    Let mind, beauty, and courage reign
    And that means clarity and simplicity!

  • Decided to change the interior in your apartment and intend to use the services of a designer? Do not hurry, because the creator lives in each of us! It is possible to make an apartment brighter and more interesting on our own using the helpful tips from our article.

    Hang a curtain on these hooks. An excellent solution for those who live in a rented apartment or who are just too lazy to drill holes in the wall.

    Old necklaces are idle? Make locks for curtains to give a room a bohemian look.

    Change seasonal plants in the garden quickly and easily: just put pot plants in the pots. Pots in pots - and why this thought did not occur to you before?

    If your things hang in sight, stick bright hangers on the hangers. Some bright summer dress on such a hanger will look just superb.

    Hide the book cover router. And if the thought of dismembering books seems awful to you, then take an old photo album or just a hard cover.

    Draw patterns on the bulbs, and when you turn on the light, they will cast cool shadows on the walls of your house.

    Hang a beautiful wreath on the upturned hook by fastening it to the door.

    Rough rope on the curtains will give the room a rustic or nautical style. Stormy applause to those who can tie a rope to real sea knots.


    Cut a cheap bedspread in half and get nice curtains.

    If you do not have enough color, paint the side of the door. A good compromise if you want to paint the room in hot pink, and your neighbor against.


    Having painted the sides of the drawers in the dresser, you will add some bright colors to the nursery.

    Put a tin can under a candle in a large vase - you will need a lot less filler, besides, the candle will stand more evenly.


    Pour the mouthwash into the carafe. Why not feel like an aristocrat?

    Light the candles in the fireplace! Firewood? But who needs them?

    Decorate the inconspicuous fan with colorful ribbons.


    Cover the inside of the lampshade with sparkles to create the effect of reflecting light. Great alternative to disco ball.

    Split paint walls will create a feeling of higher ceilings.