Any celebration, whether it is a birthday, wedding, anniversary, corporate party or children's party ends with a tea party. Traditionally, a cake was always served at this moment, but now it’s much more popular to surprise everyone present with a chocolate fountain. Indeed, millions of cream roses are no longer interesting. The chocolate fountain gives new impressions:

• It allows everyone to cook a dessert and visit at least once as a pastry chef;
• It makes it possible to try new combinations of tastes, because it is not necessary to dip only biscuit or fruit into flowing chocolate. You can take cheese, for example, or something else more exotic;
• Returns even adults, serious people to childhood, gives them vivid emotions and real delight;
• As for the kids themselves, they get a fairy tale in reality - chocolate rivers and a sea of \u200b\u200bpositive.

How to choose a chocolate fountain?

The settings for the chocolate fountain are different. There are configurations for commercial use, designed for a large number of loaded chocolate, usually with many tiers. In a word, high-quality professional equipment. But such an installation is also not too cheap, so if you want to buy a chocolate fountain for yourself, sometimes to have nice home parties, then you just don't need such an instance. A similar option is suitable for restaurants, bars, cafes, where festive events are constantly held, and there is a great demand for such entertainment.

For home use, there are practical, but simpler and, accordingly, cheaper modifications at a reasonable price. Here you will be guided by the availability of funds and your personal preferences: whether you want the smallest model or a little more.

So, if you are tormented by the question of how to choose a chocolate fountain, just answer the following questions for yourself:

• For home or commercial use, you purchase the unit;
• What height do you need and how many tiers do you want to see;
• How much chocolate should the fountain contain;
• Pay attention to the installation design;
• And, of course, its price.

A variety of chocolate fountains from the "site"

Online store "site" will help you choose the chocolate fountain of your dreams. We have a wide selection of units of any price category and any configuration. You can even get a set of fountains, which will make a double splash at the celebration. You will be pleased with our affordable prices, attention to your order, prompt delivery and product quality guarantees. Chocolate fountains from the "site" will give you a pleasure in taste and a great mood!

When holding birthdays, weddings, corporate and other holidays, I want the event to be remembered. And it is imperative that it be tasty - you will lick your fingers! You can set tables with dishes, invite animators, decorate the room with balls, flowers, arrange a noisy and colorful fireworks.

And if you add a chocolate fountain to the holiday, then the guests and the hosts will definitely feel the euphoria from being present at the unforgettable event. Everyone will remember this holiday for a long time.

What is a chocolate fountain? High metal multi-tiered construction, which is powered by the mains. But instead of water, liquid chocolate flows in cascades.

The design is installed in a special tray with hot chocolate, which is constantly circulating. Imagine the smell in the room! This one smell at the moment will set guests for the holiday.

Around the fountain on an elegant dish, place sliced \u200b\u200bfruits and small skewers or forks to prick them. Everyone will enjoy dipping fruits in a chocolate fountain.

What is this business idea? You need to buy a dozen or two fountains of various sizes and rent them out for celebrations and all kinds of holidays. You can even set a point with a fountain at an entertainment or shopping center.

The production of chocolate fountains is established in many countries of the planet. The height of the fountains varies from half a meter to two meters, from 3-tier to 7-tier. They are constructed of stainless steel, wear-resistant and strong, no need to worry about breakdowns and repair costs. Depending on the size and country of manufacture, the price of the fountain varies from 3,000 to 20,000 - 25,000 rubles.

Finding and buying a good chocolate fountain, for example via the Internet, is not at all difficult. It is enough to write the following phrases in the search line of any search engine: “Buy a chocolate fountain in Moscow” or such a phrase: “Buy a chocolate fountain in St. Petersburg” and you will be offered a large number of offers. Choose, negotiate and purchase. Honestly you will not regret it.

For the fountain to work to its fullest, you need from five to fifteen kilograms of chocolate. Varieties of chocolate are chosen by customers. Cascades of white chocolate will look symbolic and prettier for weddings, although again it also depends on the taste of the customer.

An internet search can also help here. Again, write something like: “Buy chocolate for the chocolate fountain” or “Chocolate for the chocolate fountain” and all your problems with finding the right chocolate will be solved very quickly.

Milk chocolate is better for a children's holiday, since not every child perceives the white colors of chocolate, he has a clear idea in his mind: since chocolate, then brown. The color scheme of hot chocolate can be varied by adding safe dyes to white. It turns pastel-gentle colors.

  The payback of a business depends directly on the region and, naturally, on the number of orders. Costs can be recouped in the first two weeks, and can be 2 months. The rental price of a chocolate fountain in the agencies of the capital varies from 5 to 15 thousand rubles (this is for a large, 2-meter fountain for 120 - 150 people).

Each fountain pays off for two or three rental rentals. Fountains take up little space, if you consider the business inconsistent, then you can make good money on it.

If you rent a point in the center for entertainment, installing a fountain there, then the equipment will bring constant income. On disposable small plates, customers can serve fruit impaled on skewers.

The cost of dessert per plate, depending on the number of pieces and the presence of exotic items on the menu, will vary from two to five dollars. Subtract the rental cost of the point, chocolate and fruit from the income, you get a net profit, which, I assure you, is many times higher than the amount spent on the business.

And when the customer appears larger, then nothing will stop you from renting the fountain for a day or two.

When you feel that they know about you and the business has started flowing, then you will need to buy fountains for champagne, juice or wine to chocolate fountains. Believe me, these fountains will be the focus of attention at any celebration or event. They will become a highlight that everyone will remember.

What else is good business? To put it on stream, you do not need to have special skills and knowledge. Initially, it will be necessary to advertise in the local newspaper or on the radio, preferably in the press with a photo - this will attract the attention of customers.

If opportunities allow, you can take a small video for street screens - chocolate fountains always look more spectacular and bright, which is sure to attract attention.

The organizers try to make everything as interesting as possible and in such a way that the guests are satisfied. Surely those people who often attend such events noticed that almost everyone has a chocolate fountain and that it enjoys unprecedented popularity among guests, a crowd of people usually always lives around it.
Chocolate   - this is, first of all, a very tasty delicacy that almost everyone loves, in addition, its benefits have been relatively recently proven, therefore, it can be consumed by all people, but, of course, in limited quantities, and even at events it’s a sin not to treat yourself to anything something delicious.
  In Europe chocolate fountains have long been popular and they look very impressive, because instead of water, delicious chocolate flows in the fountain.
  You can rent a chocolate fountain, in principle, this way you can earn money, especially since renting a fountain does not cost a penny at all, as many might think, but a perfectly normal amount of money.

Making chocolate fountains

Fountains are designed in completely different ways, so they can fit into absolutely any event. Most often, sliced \u200b\u200bfruits on skewers are displayed next to the fountain, which are exactly the same that is immersed in this fountain. The combination of fruit and chocolate is simply divine.
  The chocolate fountain looks like a metal structure of three tiers, it works directly from the mains, a special capacity drowns the chocolate, which then flows directly through the tiers like a fountain.
  Typically, chocolate is used for such a fountain, in which about fifty-three percent of cocoa is considered to be the most suitable, since the percentage of cocoa content is large enough, but chocolate will not be too bitter.
  Having decided to engage in this business, of course, you need to purchase such a fountain somewhere, and preferably not one, production is in different countries, so the entrepreneur himself can find the most suitable option for him both in transportation and cost. Also, fountains are of different sizes, but most often they are chosen by those whose height does not exceed one and a half meters.

Chocolate Fountain Advertising

Advertising is important in such a business, thanks to which customers learn that such a service has become available. It is best to place fountains in famous restaurants or hotel lounges, where they can be seen and where there are people who want to rent them.
  When transporting pores, it will be necessary to independently search for clients, this will make it possible to quickly recoup all investments, and indeed in any business you should not just sit and wait, you always need to act.
  Fountains look very impressive, so many will probably want to get them at their own event, the main thing is to lure the client, provide a seductive discount or give a gift, in a word, use various tricky marketing moves that have already managed to prove their effectiveness in practice.

Currently, the entertainment industry, including the restaurant business and various holiday agencies, is experiencing natural difficulties associated with the crisis. That is why the search for new ideas that could attract, or at least save client traffic   at the same level as ever relevant. “In this regard, a non-standard approach may be of interest, evoking strong associations with the holiday, with a bright taste and with an alluring aroma,” advises Igor Malyugin, an expert on startups. “If you ask yourself which product in this regard is a win-win, the easiest answer is chocolate.”

In this regard, according to the analyst, a rather simple and at the same time effective solution is to include chocolate fountains in the restaurant menu or in the list of various services. Representing cascades of bowls up to one meter high, chocolate fountains fully reflect their name. We will tell you how the entertainment business can get additional income with their help.

Russian interest

Before starting a business, including attracting additional clients through chocolate fountains, it would be right to think about whether there will be demand. It is clear that the director of a restaurant, for example, at two hundred tables would not be wise to order a special study on this topic. As the saying goes, the game is not worth the candle. But to look at the various forums where this issue is being discussed is not so difficult, which is what we will do.

Kuzina Ksenia Eduardovna (23 years old): “... I have never seen a chocolate fountain or tried it, I only heard admiring reviews. But we also ordered a chocolate fountain, I hope that at our wedding we’ll take a look at this beauty with a little eye ... and if we’re lucky, we’ll also try. ”

Lidia Slavnaya (28 years old): “When I saw the chocolate fountain for the first time, somehow it sunk into my soul, well, I really, really love chocolate.”

Kuritsyna (Kozlova) Anna Alexandrovna even posted a photo on the "Wedding Services" forum ( on right), where guests enjoy a chocolate fountain.

JustMarried_: "We had a chocolate fountain at the buffet table while the guests were gathering, and according to our plans it should have been all evening ... then we were told that everyone liked it so much that when it was turned off, the guests scooped up chocolate from below."

There are a lot of such posts. As you can see, the majority of the population chocolate fountains   cause nothing but delight. And the demand for this product can be much higher than it seems initially.

Restaurateur Roman Yashin from Moscow, who was one of the first to include chocolate fountains in the menu of his establishment, says that the highlight of this additional business is indirect benefit. “When they offered me the chocolate fountain, I immediately refused,” the businessman says. - Said, they say, customers get dirty, especially children, not to mention the tablecloth and floors. Meanwhile, when I thought and calculated the indirect benefit that would necessarily “overpower” these possible troubles, I immediately agreed with the proposal. ”

Indeed, the sale of fruits and cookies, which are dipped in skewers in falling hot chocolate, can increase the income from the evening by a quarter. By the way, equipment for chocolate fountains can be leased favorably. So, in a post written by the forum member sarahs-sweet-fountains on the ebay portal, there are events where they most often ask this equipment:

• weddings
• hen parties;
• stag parties;
• barmitsva - celebration of adulthood;
• birthdays;
• parties
• exhibitions;
• children holidays;
• presentations.

However, chocolate fountains are still of main interest precisely for entertainment and as a source of additional income. “For example, after purchasing a three-tier nine-stage JM Posner Cascade for approximately six thousand rubles, in general, my income for the year increased by two hundred thousand rubles,” Roman Yashin explains. - My calculation was based on an increase in the average check value of the tables being discussed. It cannot be said that chocolate fountains bring priority profit, but that which is a good help is for sure. ”

Wedding first thing

Expert Jan Komarovski argues that this business has good prospects, especially in wedding services industry. He believes that the best clue to whom to offer the “chocolate fountain” is a list of upcoming marriages. In many countries, this information is public and posted on relevant sites. “In Russia, bridal salons can become such a source of information,” advises Igor Malyugin. “Agree with the managers of these stores, and they will show your equipment for a certain margin.”

According to statistics, in 2013, the registration of 1,225,501 marriages took place, approximately one celebration per hundred people. Obviously, in some cities they get married more often than in others. At the same time, some averaged indicators, these data may well be taken into account when calculating the profitability from the purchase of a chocolate fountain by one or another restaurant. “If a hundred thousand people live in the city, then you can tentatively count on a thousand weddings a year,” Malyugin estimates. - At the same time, each restaurant occupies its own niche. Most often, these are two celebrations a week, because, as a rule, the entire hall is rented. ”

For a middle provincial town, a restaurant check for a wedding of one hundred guests is about 200-250 thousand rubles, so adding a chocolate fountain with a price tag from one to four thousand rubles to the menu does not significantly change the cost of the customer. Thus, one hundred weddings (two per week) will bring the restaurateur two hundred thousand rubles at a service cost of two thousand.

There are many ways to make a beautiful chocolate fountain. Although it is interesting in itself and attracts people, businessmen still try to show additional options.

“Place a table with a fountain near the wall, which should be draped with a beautiful white tablecloth with lace,” explains designer Sveta Mizintseva. - Against the background of her fountain will look brighter than in the middle of the room. Keep the fabric clean and change it if necessary. ”

“Think of the lighting so that the fountain flickers in a room with dim lights,” says chef Ilya from Moscow. - Then you can look at him as long as you like, like a burning fire. It means that customers will come to him more often. ”

“Don't forget flowers and fruits as a great decoration for the fountain,” writes sarahs-sweet-fountains. - To taste, flowing chocolate is in perfect harmony with marshmallows and strawberries. Sometimes it’s wise to install two cars. One with dark and the other with white chocolate. ”

Information for consideration

As we have said, you can earn money chocolate fountains as a separate business   - on sale and rental. Specialized portals for those who want to open such companies publish detailed instructions - from registration to local marketing policies. “A small but tasty-smelling office, dealerships with manufacturers of chocolate fountain equipment, an exposition of equipment and your personal charm - these are what you need to succeed in a small town,” they write in the article “Startup named Chocolate Miracle”. “But you should remember: in order for the business to generate income, you need to make presentations regularly.”

It is clear that business is business, and no one can predict one hundred percent success. However, one can always find some averaged estimates applicable to one or another. “According to expert estimates, the break-even point for firms leasing chocolate fountains is an average of six months,” says Igor Malyugin. - In a crisis, most likely it will take more time. A plus can be considered an inexpensive start, about 100-150 thousand rubles. The money will go to rent an office and purchase a small batch of equipment, for example CCF200DT (at a price of 6500 rubles). ”

In addition, you can turn your attention to the fact that a review of the market for offers of this device indicates the absence of domestic fountains, although this product has a high demand potential from Russian restaurants and holiday agencies. All this, of course, may be interesting to us (held or potential) in terms of the development and production of domestic analogues.

In Russia, the chocolate market is growing rapidly. From 2013 to 2019, chocolate consumption increased from 6 to 8 kg per year per person. Despite the trends towards proper nutrition and a healthy lifestyle, sweets and sweets continue to be bought: for oneself and one's family, as a gift for a holiday. The chocolate business pays off in a matter of months and brings owners a steady profit.

Chocolate Business Ideas

There are two models of the organization of the technological process: home or industrial production of chocolate.

Choosing the first option, you can start a business at home in the kitchen, investing a minimum of money in equipment. But registering such a business will not be officially possible, so the responsibility for working without registration with the Federal Tax Service and paying taxes will rest with you.

In the second case, you will have to comply with the requirements of the inspection authorities, rent and prepare a workshop, hire employees and arrange the streaming production of chocolate products.

Making handmade chocolate

Chocolate Boutique is a concept that came to Russia in 2016. The boutique sells elite handmade chocolate made according to home recipes. The owners of such institutions rely on the uniqueness of products, giving way to large workshops in production volumes.

The chocolate boutique assortment includes:

• dark, white and milk chocolate in tiles;
• chocolate with fillers - fruit and berry;
• truffles
• sweets with non-standard fillings;
• gift sets of different types of chocolate.

Customers can order individual sets, chocolate fountains and even engraved sweets.

The fashion trend of gourmet boutiques is a combination of incongruous tastes.   Manufacturers of high-end chocolate offer ginger, chili pepper, candied fruit and even bacon as a filling. They sell flavored sweets exclusively in the original packaging.

Handmade chocolate is a gourmet joy, so it will always find its buyer

Making fruit in chocolate

Strawberries, apples and bananas are in demand fruits all year round. In combination with chocolate, they form a unique treat. The advantage of the chocolate fruit business is minimal competition in the Russian market.   The disadvantage is pronounced seasonality. In winter, the cost of fruit increases, and customer demand falls.

A possible way out of the situation is to rent an area in the city shopping center to work even in the cold season, in a place with maximum traffic. In advertising, you can focus on the saturation of products with vitamins.

There is nothing tastier than fruit in chocolate: neither children nor adults can resist this delicacy

Making chocolate figures

The technology for making chocolate figures is simple - hot chocolate is poured into molds, then it is cooled to solidification and the halves are taken out. The edges of each are neatly flooded and glued together. Figures decorate cakes and pastries; they are presented for holidays to children and adults.

To make a chocolate butterfly or lace, you need:

• melted chocolate;
• glass bowl for heating;
• silicone forms.

Instead of molds, you can use any items: cups, piles, spoons, paper sheets and others. Combining different types of chocolate and adding food colors, confectioners give the figures a unique design. Show your imagination and an unprecedented result will not keep you waiting.

Chocolate figurines ordered to decorate wedding and anniversary cakes

Where to start: business registration

Chocolate production belongs to the food industry, so be prepared for numerous inspections by the SES and Rospotrebnadzor. Register a business before starting work by choosing one of the forms - LLC or IP.

Advantages of the status of an individual entrepreneur:

• registration in 5 working days;
• minimum state duty when registering a business;
• minimum documents.

The main disadvantage of IP is liability to creditors with all property.   If you own an apartment and have accumulated debts in the business, be prepared for the property to be put up for sale.

Advantages of opening an LLC:

• financial responsibility within the authorized capital;
• a legal entity participant can withdraw from it by alienating a company's share;
• the company can be sold or donated if necessary;
• in case of suspension of activity, the organization does not transfer contributions to pension and insurance funds.

The disadvantages of the LLC are the complicated registration procedure and the need to add authorized capital of 10 thousand rubles, as well as a state duty of 4 thousand rubles. for registration of the company.

When registering, select a tax system that is comfortable for you. Small businesses should consider a simplified regime (USN 6 or 15%). When planning to open a large-scale production, think about UTII (fixed tax on imputed income). The size and procedure for paying taxes depends on the chosen system.

Table: tax regime comparison

Get permits in Rospotrebnadzor and Pozhnadzor, as well as the conclusion of the SES on the possibility of starting work. Decorate the sanitary book, even if you make candies in minimal quantities.

Organization of home-made chocolate

An exclusive home-made patisserie can compete with large-scale productions due to the quality of products, the use of natural ingredients and proven chocolate recipes. Working alone, pay close attention to product quality. Experiment with combinations of tastes, offer customers a variety of products. The disadvantage of a home-based business is the inability to formally register a company.This is due to the fact that the kitchen must be removed from the housing stock in order to organize food production in it. All risks associated with informal entrepreneurship, in which case you assume.

Recipe and manufacturing technology

Follow the recipe and the technological process when making chocolate - the taste and shelf life of the finished product depend on this.

The simplest recipe for chocolate at home:

1. Mix 5 tbsp. tablespoons of cocoa, 7 tbsp. tablespoons of sugar and 150 ml of milk in a bowl. Bring the mixture to a boil over low heat, stirring continuously.
2. Gradually add 1 tsp flour and 50 g butter. Continue stirring the mixture until smooth.
3. Pour hot chocolate into molds, after pouring the filling (wafer crumbs, nuts, raisins) into it.

Choosing chocolate, customers primarily pay attention to appearance and taste

When the chocolate cools, it can be eaten. You can store homemade sweets for 2-6 months at temperatures up to 17 degrees.   Chocolate can only be transported in vehicles equipped with cooling systems.

The weight of the candy should not exceed 3–6 g, so that the client can put it in his mouth and try it out without biting.

Room requirements

Specifications for the production of chocolate are determined by GOST 31721-2012. In the document you will find information on the number of ingredients for the manufacture of various types of products based on cocoa, as well as requirements for equipment and workshop. Despite the lack of registration and checks, try to comply with the maximum requirements of the standard. The room must be ventilated, with artificial temperature and low humidity.   The optimum temperature for storing chocolate is up to 17 degrees.

Purchase of equipment and raw materials

You can open a home confectionery with minimal investment if you work on order and use kitchen equipment. Buy raw materials for chocolate production:

• chocolate mass or cocoa;
• cacao butter;
• sugar;
• vanilla;
• emulsifiers;
• milk or cream.

Buy quality ingredients. To save money, replacing cocoa butter with palm, and cocoa with carob, you risk the taste of future chocolate.

At home, use a coffee grinder to grind cocoa beans into powder

As your business grows, start acquiring professional equipment:

• high power juicer to produce cocoa butter;
• sander to remove excess moisture;
• tamper for quick crystallization of chocolate;
• various forms and cliches.

The cost of a home kit for the production of elite chocolates does not exceed 150 thousand rubles.

Sales and advertising company

At first, sell candy directly to customers. To do this, create groups on social networks, take attractive photos of products and place ads. Invite your friends and acquaintances to groups, set up targeted advertising for members of competing groups.

When you develop a business and open a kitchen outside the house, having received permissions from the SES, arrange with retail chains and coffee houses that do not have cooking, and supply sweets for sale. The main thing is to observe the conditions of delivery and storage of goods.

Financial calculations

Home production does not require special expenses and pays off within a few months.

Table: costs of starting a business

Table: Systematic Costs

Estimated income

The cost of one bar of exclusive handmade chocolate is 200 rubles, the cost of its manufacture is 25–35 rubles, depending on the filling. On average, 200 tiles can be sold per month, with a total income of 40 thousand rubles. Net profit per month is 15 thousand rubles, the payback period of a home business is 5 months.

Business plan for industrial chocolate production

Industrial production is different from home production. You will not be able to cope with the volume of production alone, it will require the involvement of employees. Equipment for a full-fledged workshop is tens of times more expensive, and manufacturing technology is more complicated than home-made.

At the enterprise, first hire a technologist. He will be responsible for the process of making chocolate and working out the recipes. Buy raw materials only after working through each recipe.

To make chocolate, the cocoa beans are fried, ground and mixed with the remaining ingredients in a conche machine, and then they are cooled and formed into tiles

The process of making chocolate in the workshop is automated and includes the steps of:

• dosing of components;
• initial mixing;
• mixing in a conche machine up to 3 days;
• heating the chocolate mass to 50 degrees;
• fill in forms;
• cooling to 33 degrees and holding 40 minutes;

The production of different varieties of chocolate differs in the initial set of ingredients and technology adjustments. To prepare porous chocolate, it is enough to add air when loading the raw materials for conching, and for the bitter one will have to use more cocoa powder.

Choice of premises

For the organization of the chocolate shop is enough space from 60 square meters. m. Requirements for the workshop:

• not part of the housing stock;
• equipped with ventilation;
• there are sinks with cold and hot water;
• the walls are tiled up to 1.5 m from the floor;
• the rest of the walls are painted.

To make the tiles and sweets perfectly smooth, buy a molding machine in the workshop

Indoors, equip a place for a warehouse of products with an optimal temperature, as well as an office and a workshop with equipment directly.

Equipment purchase

The cost of acquiring equipment ranges from 1 to 10 million rubles. Industrial equipment for the chocolate workshop:

• ball mill for mixing ingredients;
• boiler for kindling oil;
• mixing conch;
• refrigeration equipment;
• tamper for crystallization of chocolate.

In conch machines, the chocolate mass is kept with constant stirring for 24–72 hours

Auxiliary equipment:

• conveyors;
• ventilation system;
• thermostats
• planetary pumps;
• hoods;
• molding equipment;
• packaging unit;
• printing machine for making wrappers.

Raw Material Acquisition

Chocolate is made from cocoa beans, which can be purchased in Africa, Australia, Asia. There are three varieties of beans suitable for the production of chocolate:

• "Creole" - selected beans of the highest class;
• “Alien” - medium quality;
• "Pumpkin" - low-grade beans.

Cocoa beans go through three stages before being powdered:

• frying at a temperature of 150 degrees;
• liquid and husk separation;
• grinding to powder.

In addition to the powder, buy cocoa butter, sugar and milk, as well as components for the fillings, if you plan to make sweets.

Do not save on ingredients: the more natural ingredients, the higher the quality of the chocolate

Staff recruitment

For the normal functioning of the workshop, hire employees. Make sure everyone has valid health books.

Composition of employees:

• manager;
• accountant;
• technologist;
• confectioners;
• driver;
• cleaner.

Conclude non-disclosure agreements with company employees.

Assortment formation

Large confectionery factories use a similar recipe, and their production volumes do not allow the production of exclusive chocolate in small batches. In a small workshop, you can make chocolate according to original recipes, varying the composition of the components and the filling.

Together with the technologist, evaluate the possibilities of production, calculate the estimated volume of output. Develop your own specifications. Based on the planned procurement of raw materials, make a menu. Design them and post them on the company website or in a group on social networks.

An elite chocolate boutique assortment usually includes handmade chocolates and cakes, as well as beautifully packaged gift baskets.

Possible distribution channels and advertising

Chocolate lovers (82%) buy their favorite product in supermarkets at the same time as purchasing other goods. At the same time, 21% of them are ready to go to the store specifically for chocolate. More often than not, milk tiles are chosen, less often - bitter ones. Only 4% of buyers like white chocolate. Chocolate boutiques with exclusive varieties of their favorite product are gaining momentum.

Likely product distribution channels:

• supermarkets
• off-chain grocery stores;
• stalls, tents;
• coffee houses, cafes;
• fairs, exhibitions.

• shops, coffee houses;
• internet, social networks;
• city \u200b\u200bmagazines;
• release of own catalogs;
• event sponsorship.

So that your product does not get lost on the shelves of the store, do not stint on the original packaging and memorable advertising

Business calculations

The calculations are given on the example of a workshop with an area of \u200b\u200b60 square meters. m., equipped with everything necessary and working under license.

Table: Opening Costs

Table: Regular Costs

Expected income

The cost of one bar of chocolate is 100 rubles, the cost of its manufacture is 20–35 rubles. On average, only through retail chains it is possible to sell 5200 tiles per month, with a total income of 520 thousand rubles. Net profit per month is 260 thousand rubles, the payback period of a home business is 2 years.

Profitability of a business reaches 200% even when using natural components.   If you replace cocoa powder and cocoa butter with cheap counterparts, it will increase another 1.5 times.

Franchise Work or Own Brand

You will need impressive capital to start your chocolate business from scratch. There is an exit. If you doubt your strength, buy a franchise. Well-known franchising chocolate factories:

• Chantimelle
• Podarilli;
• Frade.

Franchise Benefits:

• work under a famous brand;
• proven production technology;
• opportunity to buy equipment at a discount / leasing;
• consulting assistance;
• mechanics of doing business;
• a sense of teamwork.

Disadvantages of franchising:

• the need to pay the seller of the franchise a monthly fee - royalties;
• high cost of business;
• excessive requirements for an incoming partner;
• the need to comply with the terms of the franchisor.

A franchise buyer always runs the risk of running into an unscrupulous company, which, instead of operating mechanisms for effective work, gives only a couple of instructions for doing business.

The Confael franchise allows you to provide stable turnover and gives you the opportunity to get higher profitability compared to a business created from scratch

Beginner Mistakes

Beginners in the chocolate business are often mistaken. The key issue is underestimating consumer requests.   Particularly sinners are manufacturers in small towns. They rely on the uniqueness of the product, not paying attention to consumer qualities. As a result, the client receives an exclusive candy in an expensive package, and it tastes obscene. Naturally, the client does not come again. In general, in provincial cities, people make excessive demands on the quality of food products, the compliance of which is the key task of the entrepreneur.

Having decided to organize a chocolate business and having enough money, do not hesitate. Evaluate the market in your city, analyze the demand of potential buyers. Calculate expenses and income and get started. If you doubt your abilities, choose a popular franchise and act on the proven methods of professionals.

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