There are brands that have been gaining public attention for many decades, which are equally known to several generations and people from different social backgrounds. So, mothers, fathers and children, millionaires and paupers, politicians and ordinary office workers know about the legendary Coca-Cola drink. The history of Coca-Cola stretches over 130 years. This brand, according to marketers, is known to more than 94% of the world's population, and the symbol of the most popular soft drink has become a symbol of all of America. So how did it all start?

Making a drink

The history of the Coca-Cola company began back in 1886. John Steet Pemberton, a resident of Atlanta, was a retired amateur chemist and owned a small pharmaceutical company when he came up with a sweet syrup formula for treating nervous disorders. Pemberton believed that in addition to affecting the nervous system, his medicine could also relieve problems with potency and addiction to morphine (to which the inventor himself was somewhat addicted).

The resulting drink was very sweet and thick, and it was based on coca leaves (cocaine used in the drink, then seemed to be a useful ingredient that could not harm human health) and tropical cola nuts in a 3: 1 ratio. The name of the drink - Coca-Cola - was invented by the accountant of Pemberton and written by him in beautiful calligraphic letters, which have remained unchanged to this day.

A friend of John advised him to take his invention to the largest local pharmacy, where the syrup began to be sold to customers in a special machine. One cup cost five cents, but the drink did not gain much popularity. At first, only 9 cups of syrup were sold per day, and this continued throughout the year. Pemberton's total revenue for this period was only 50 USD, while production requested 70 USD.

However, over time, the drink began to win the attention of buyers, and here began the success story of Coca-Cola. By the end of 1886, the drink became carbonated, and the story of Coca-Cola in the "carbonated" form is very interesting. One day a visitor to a pharmacy who came from a hangover asked for a glass of Cola, but the pharmacist was too lazy to go for water to the other end of the hall, and he offered to dilute the medicinal syrup with soda. The visitor really liked the taste of the resulting drink, and soon this recipe spread to all pharmacies in Atlanta.

The real shift occurred with the introduction of Prohibition. Then the inventor of the recipe was forced to sell the formula and equipment, and most of his company was sold to the seller who first mixed Coca-Cola with soda. Pemberton himself received $ 2,000 for his invention. Probably, this money was not enough for a prosperous life, and the inventor of the world famous drink died in poverty in the future. The tombstone on his grave appeared only after seventy years.

Rapid revolutions

Further, the history of the Coca-Cola brand became closely interconnected with the name of the impoverished newcomer Aza Kendler, who settled in Atlanta and, based on a recipe purchased from Pemberton's wife, launched Coca-Cola production. So, in 1893, a company appeared with an officially registered trademark. In 1894, the first bottled Cola was sold, sold in a rectangular transparent container. The first beverage bottle factory arose in the last year of the 19th century.

The formula of the drink was constantly improving, and over time, cocaine harmful to health was removed from the coca leaves. Also, the head of the company used many, at that time completely new, marketing moves. For example, Kendler sent some free Coca-Cola to pharmacies in exchange for the addresses of their regular visitors, and then send them coupons for one free glass of Cola. In addition to the drink, brand-name souvenirs were also sold, which increased brand awareness among the population.

This paid off, and the company began to expand its own scale. In 1916, the production of Coke was launched in the original bottles, the format and design of which we can recognize among many others. The designer of the design - Benjamin Thomas - wanted to create the most memorable form and appearance so that Coca-Cola products could be recognized, according to Thomas, even in the dark. The idea of \u200b\u200bcreating just such original bottles - with the extension to the bottom - was borrowed from the then fashionistas who wore skirts with an interception below the waist. This has become another key to Coca-Cola's brand recognition, the success story of which has developed rapidly.

Coca-Cola's advertising campaigns become especially successful when the brand begins to be associated with Santa Class. In this regard, many even think that it was the company that came up with their favorite New Year character, and they explain this by the fact that Santa is always dressed in red-white clothes and always has the coveted bottle of Coke with him.

Coca-Cola History: Interesting Facts

Coca-Cola in modern times

The history of the Coca-Cola brand is a huge success story: today the corporation owns eleven large companies around the world and a couple of dozen individual bottler enterprises. For example, in the Asian region, Coca-Cola Amatil Ltd. pleases customers with its products, and in America, Coca-Cola Enterprises Inc.

Many people mistakenly think that Coca-Cola’s history is connected only with the release of Cola, but in fact, thousands of bottles with a wide variety of drinks are passing daily on the conveyors of this business giant. More than 2/3 of the world's sales volume belongs to three “flagships”:

• Coca-Cola;
• Fanta
• Sprite

Special attention is paid to the Cola advertising campaign: a whole department of marketers works tirelessly to keep the attention of their multimillion-dollar audience. What is the recent marketing move with different names on the Cola bottles worth, thanks to which each user wants to find exactly his name on his favorite drink. Surely many of us have also seen colorful advertising of the New Year holidays, which says that it is impossible to spend the New Year without Coca-Cola.

The legendary drink, which has not become any less popular than in the last century, today is one of the most recognizable brands in the world. The Cola trademark in red and white is difficult to confuse with anything else. Sponsor of many sporting events and an integral attribute of the Christmas holidays, the drink still pleases us with its unforgettable taste and offers options even for those who care about their health and figure. The history of Coca-Cola is the history of absolute superiority in the field of soft drinks.

In contact with

The history of the company, the manufacturer of the Coca Cola drink, is a chain of competent management decisions in the field of production technology, marketing, advertising for over 100 years.

The Coca-Cola Company’s product is officially sold in more than 200 countries. He is known today for 94% of the world's population. Every day, customers in the world purchase a little less than a billion units of the company's products.

We offer you a brief history of the creation of the legendary drink and the success story of the world-famous company.

Making a drink

The history of the drink began with the pharmacist Pemberton. In search of a good tonic recipe, he decided to combine two powerful stimulants: he added cola nuts extract to the coca drink. The resulting mixture has a really strong tonic property. Refining the technology for preparing the drug, he demonstrated it in May 1886 to local investors. The money received went to the organization of production.

Frank Robinson

The syrup has been patented as a medicine to restore the nervous system. They began trading in the city’s pharmacies. In the summer, one of them, the seller Willie Venable decided to dilute the drug concentrate not with water, but with soda, at the request of a visitor. The guest liked the effervescent mix, since then the drink was consumed in a carbonated form.

However, Pemberton Coca Cola drink did not bring a decent income. He was forced to sell part of his stake to pharmacist Venable, the first seller of carbonated cola. The author of the recipe for the legendary sweet water in poverty in August 1888 died.

Company birth

A few months later, a patented prescription was bought from the widow of a pharmacist by a native of Ireland, Kendler. The deal amounted to $ 2,300. For comparison: the average annual salary of an American worker at that time was $ 570.

Aza Kendler - Founder of The Coca-Cola Company

The Irishman Kendler immediately believed in Coca Cola. He saw in it a drink that could cure many diseases and bring profit to its creators. With the help of Robinson, he develops a more perfect composition, using the original, improves its taste.

Together with three partners, Kendler in January 1893 registers an enterprise for the production of this product. Thus began the history of TheCoca-ColaCompany. If Pemberton is considered to be the author of the drink, then Aza Kendler is the founder of the company.

Kendler's contribution

Under Kendler, the company for 9 years has turned into a successful corporation with a turnover of $ 120 thousand, and Coca-Cola has become a national soft drink.

First of all, the 42-year-old Kendler took up the organization of advertising. A simple, well-remembered and catchy logo began to accompany Americans, and then residents of other countries, everywhere. He could be found in fashion titles, seen on large billboards. Visual propaganda was accompanied by well-chosen appeals, slogans, laconic formulations. Vivid and conspicuous images featured in Coca Cola's advertising plots, with famous actors and athletes participating in them. All this was positively and enthusiastically perceived by the public.

The company creates a sales department, where smart and energetic people are recruited. New and unknown forms of product promotion are used.

So, in pharmacies, by agreement, they supplied a certain amount of syrup for free, and in return received the addresses of regular customers. Coupons were sent to each of them by mail, by which it was possible to purchase a free portion of Coke. People came to the institution, drank a glass, then, as a rule, ordered a second portion, but also bought home.

The drink was sold at bottling

The popularity of tonic grew every day. Since 1895, it has already been sold in all states of the country, and since March 1894, not only in bottling, but also in bottles.

The affairs of the company and its shareholders were increasing. Annually, the board paid decent dividends. In Tennessee, a plant built by franchise partners has come into operation. Activities began to unfold outside the United States. The first countries of foreign expansion were Cuba, and then Panama.

A popular drink began to fake competitors. The company had to make a lot of efforts in the war with manufacturers of counterfeit products: a total of 153 lawsuits were brought against them.

An important event in strengthening and developing the image of the company and its product was the appearance in 1916 of a branded bottle. It contributed to a further increase in Cola sales.

The evolution of Cola's signature bottle

The Age of Woodrof

The public of Atlanta insisted on the election of Kendler as mayor of the city. He gradually retires, and in 1919 his brainchild was bought by Ernest Woodrof, a banker from Atlanta, for $ 25 million. He employs his son, and four years later Robert Woodrof is elected president of the corporation. Under him, the corporation has reached its present heights in its development.

Robert Woodrof

The new manager immediately introduced standards in all work processes, up to the sale of the drink. Six-packs, special packaging boxes of 6 bottles, which later became popular for several decades, began to be offered to customers. The company was the first to use Coca-Cola bottled vending machines, remote refrigeration units, which were installed in various stores.

Standard pack of six bottles

We do not sell a drink, but a lifestyle

Woodrow radically revised the strategy for the large-scale sale of finished products. Since Coca-Cola was not superior to its analogues in consumer qualities, he proposed to sell not so much a product as a lifestyle. The drink acquired a special image, it became not so much a means of quenching thirst, but as if involving its owner in a circle of prosperous lucky people, or in a circle of strong and courageous heroes.

As a true psychologist and marketer, Woodrof persistently pursued the line that with his product you should definitely follow the client. A bottle of cola should accompany an American everywhere: at work, on vacation, during hours of difficult trials. The drink is distributed at gas stations that are multiplying throughout the country. He comes to the cinema, appears on the screens of movie theaters and becomes inseparable from the American way of life.

During the American participation in the World War, Woodrof took billions of dollars in credit to build a network of factories for the production and bottling of Cola for American soldiers in Europe, North Africa, China, and the Pacific. The first of 64 plants was opened in Algeria.

After the war, Cola's popularity grew even more. Constructed foreign enterprises have become a springboard for the conquest of foreign sales markets. In 1968, the company received half of the profits from foreign transactions.

Woodrow resigned as head of the company in 1954, but remained on the board until 1984.

Where did the name come from

The history of Coca-Cola brand is very simple and ordinary. When in 1886 Pemberton began to prepare for a patent for the invention, the question arose of the name of the liquid. His partner Frank Robinson suggested composing it from the names of the two components of the syrup: a coca drink and cola nuts. It turned out Coca-Cola. The name is rooted and it was to everyone's taste: both sellers and buyers.

Today, the phrase Coca-Cola according to the results of marketing research is considered the second most famous after the word "okay".

Logo options

The Coca-Cola logo, like the name, was invented by the same Frank Robinson.

The history of the logo has more than 130 years, but despite such a long period, the overall style of the emblem-inscription has remained unchanged. Over time, the style of the letters has slightly changed, it has become more vivid.

Logo evolution

For the first time they tried to portray the logo in a different way already in 1890. The attempt was found to be unsuccessful, the bizarre design did not attract the attention of visitors. Three years later, Kendler returned the old image.

During World War II, the style of the inscription approached the modern one. In 1958, a red background appeared on the emblem. After 11 years, a white wave was attached to the inscription. In 1980, the wave began to slightly intersect with the inscription. The word CLASSIC appeared on the image. After 23 years, three waves of white and yellow appeared. All of them are placed to the bottom of the inscription.

The modern image was made in 2007. Instead of three waves, one again appeared, it is located under the text of the name. There are also specially prepared versions of the logo, made for the 125th anniversary of the drink and the 100th anniversary of the first glass bottle.

The company officially classified the Coca-Cola formula. By order of Kendler, the original copy of the recipe was deposited with Trust Company Bank. Since 1925, it was kept in another bank in Atlanta. In 2011, classified material was transported to a special storage facility of the corporation, built near the main office.

In 1980, Cola was the official drink of the Moscow Olympics.

1982 Diet Diet Coke was developed and launched.

1988. For the first time in the USSR, Coca-Cola production began at the Moskvoretsky brewery.

Hong Kong residents drink hot Coke to treat colds.

Famous ad campaigns

Since 1928, when Coca-Cola provided 1,000 boxes of its water at the Olympics in Amsterdam, the company is constantly sponsoring the Olympic movement. Coca-Cola sponsors all major sporting events, including soccer and hockey world championships, top-level tennis tournaments.

Coca-Cola turned out to be the first Western company to place its advertisement in Moscow in 1989 on Pushkinskaya Square.

In 1931, Coca-Cola came up with its own image of Santa Claus for the Americans. The image of an elf was replaced by a good-natured cheerful old man with a thick white beard. It was painted in a red coat, emphasizing the colors of the brand, and in his hands held a bottle of incendiary drink. Everyone liked the image and became a symbol of the Christmas and New Year holidays.

How the company’s work is built

Currently, Coca-Cola has secret recipes for three thousand types of drinks, has the rights to hundreds of brands.

The strategy of the corporation is based on the promotion of the product in all countries of the world in order to take a dominant position in the global industry. In this, the company has achieved outstanding results, and its history is a classic example for the study of marketing.

The giant's activity is based on the organization of a system of work with partners-botlers.

Bottlers are regional firms that produce and sell products directly to consumers.

The company supplies them with concentrates, provides support in setting up production, training personnel, acquiring commercial equipment, provides advertising materials and carries out quality control.

Now the company employs about 300 bootlers around the world, among which there are both large international companies and small enterprises.

Coca-Cola has been operating in Russia for 36 years. There are 12 factories in the Kola system, which employs 11 thousand people. More than 65 thousand work in related fields, supplying companies with sugar and other components of production.

Coca-Cola plant in Moscow

In general, the position of the corporation can be called stable. However, in the past 2017, sales of the drink decreased by 4.3%. In the United States, there is a drop in demand for carbonated sweet drinks, some experts suggest a decrease in the value of the company's shares in 2018.

Raising the topic of the most common drinks today, we should recall the history of the appearance of Coca-Cola. Today, many interesting facts are known regarding this drink consumed by many.

• The history of Coca-Cola on the Russian market begins with an advertisement placed by the company on Pushkinskaya Square in Moscow. This was the first foreign advertising campaign among Russian residents held in 1989.
• Coca-Cola is an excellent rust remover. This is due to the high content of phosphoric acid in the drink. Coca-Cola also removes plaque in the sink, bath and toilet, scale in the teapot. Blood stains wash it off, so police in America always have a few gallons of Coca-Cola on hand to use during an accident - to wash the asphalt.
• So many Coca-Cola were produced that if you pour this volume into bottles and distribute it at a time, then every inhabitant of the land will receive 767 bottles! A pool filled with the total amount of Coca-Cola produced will be 33kmX15 km in size, provided that the reservoir reaches a depth of 180 centimeters! At the same time, 512 million people could swim in such a virtual pool.
• For the first time in 1904, the company issued a Coca-Cola billboard, posting it in the city of Cartsville, Georgia. It hangs to this day in the same place.
• Experts believe that the cost of the Coca-Cola brand, one of the most successful in the world, is now equal to seventy billion dollars in Coca-Cola.

If you look at the very beginning of the history of the Coca-Cola company, you can be struck by this fact: in the first year of the carbonated drink, now known to almost everyone, its production was unprofitable for its producers and creators. Revenues for the entire first year amounted to about $ 50, but after all, 70 were invested!

Birth of syrup - the progenitor of the Coca-Cola drink

The very birth of Coca-Cola, its history. The recipe for this drink was compiled in 1886 by an amateur chemist John Stith Pemberton, who owned a pharmaceutical company. Once John cooked syrup and treated them to his friend - accountant Frank Robinson. No one then could have thought that this household episode would serve as the beginning of the creation of the most advanced Coca-Cola company.

Having written down Frank's advice on the syrup, John took it to Jacobs ’Pharmacy, the largest pharmacy. The first servings of syrup were sold at a price of 5 cents per 200 grams. It consisted of 3 parts of coca leaves and one part of nuts of a tropical cola tree. A patent for this invention claimed to be "a cure for any disorders of the nervous system." John Stith himself claimed that syrup helps to unlearn the addiction to morphine and can heal impotence.

The emergence of a famous brand

An interesting name, consisting of the names of the syrup ingredients recorded through a hyphen, was invented by the same accountant Frank Robinson, who was the first taster of “medicine for nerves”. He himself wrote the words “Coca-Cola” with his calligraphic handwriting - this is how the history of the famous Coca-Cola brand began, which is still the logo of the drink.

Later, the logo of the brand now known to all was patented by the US Bureau. Bright red curly letters on a white background were the main details of the brand. Later, the logo was modified: a huge red-brown drop appeared behind white letters.

But the employees of Coca-Cola company strictly followed and are now making sure that no one from the outside “encroaches” even on elements of the corporate identity of the brand. The lawsuits arose on the most seemingly insignificant little things: the use of a similar font, red to draw another logo, the color of the drink, the smell.

Needless to say, the Coca-Cola company had no losses? She destroyed the competitors easily and with pleasure, the prestige of the Coca-Cola brand steadily increased.

Appearance of carbonated drink from syrup “from nerves”

But the current fame appeared at Coca-Cola much later. And at the very beginning, in 1886, the syrup was modestly sold in pharmacies, not enjoying special success. And who would have thought that the story of the creation of the current carbonated drink would begin with the light hand of pharmacy pharmacist Willie Venable, too lazy to go for tap water. Instead of ordinary water, the lazy seller suggested that the visitor suffering from a hangover add soda to the syrup. The resulting "pop" led the man in complete delight!

Since then, Coca-Cola was sold only in combination with soda. However, it was impossible to call this enterprise profitable at that time: for a year, the sale of Coca-Cola brought a loss of $ 20,000 to businessmen ...

The creator of the drink passes the rights to it

In the same 1886, a dry law was introduced in Atlanta, which for Coca-Cola is an undoubted positive moment. However, by that time Pemberton’s health was deteriorating, and his financial situation was badly shaken. And he decides to sell the coveted recipe and equipment. Moreover, the very lazy seller who made the discovery of “pops” based on Coca-Cola syrup receives two-thirds of the beverage company.

For his invention, Pemberton received only 2 thousand dollars and died a beggar in 1888 in mid-August. His grave is in a cemetery for the poor. And only in 1958, a stone tombstone appeared on the grave of the founder of Coca-Cola.

First steps to success

Coca-cola’s history begins with the advent of the poorest Irish emigrant, Aza Kender, in Atlanta. Having managed to turn his dollar in a compartment with 75 cents into a small capital in a short time, he buys out a recipe for making “coca-cola” from the widow of John Stith for 2.3 thousand dollars.

Further, the story tells that in 1893 it was Aza Kendler who registered the “The Coca-Cola Company” in Georgia. The initial authorized capital of the company was one hundred thousand dollars. He also registered the Coca-Cola trademark, which has been used since 1886. In the same 1893, shareholders of The Coca-Cola Company received their first, albeit small, dividends.

First steps in advertising

With the advent of the new director, the history of the development of the company producing and selling Coca-Cola begins its new round of ascent. Together with Frank Robinson, Aza Kendler is developing a new drink formulation in which cocaine is ruthlessly removed from the ingredients, but the taste improves and the shelf life is extended. Moreover, the invigorating effect on the body of the drink is preserved, which is a huge plus for Coca-Cola.

Aza Kendler is an excellent marketer. He surprisingly accurately calculates his advertising moves:

• free distribution of Coca-Cola in pharmacies in exchange for the addresses and names of regular customers;
• mailing to the received addresses of coupons for the free purchase of one glass of drink;
• trade in calendars, watches and souvenirs with the Coca-Cola logo.

Today, all these tricks are known to every advertising agency. But in those years, for Coca-Cola, this was a turning point in the history of the company producing and selling a non-alcoholic invigorating drink.

Everything is important in business, even the shape of the beverage container

1916, another important event occurred in the development history of Coca-Cola - the emergence of a unique bottle with a waist. Now the brand has become recognizable not only thanks to the original logo, but also by its creative capacity. After all, the shape of the bottle was so reminiscent of a super-fashionable female skirt-year at that time with a narrow waist and an expanding smoothly bottom.

The image of Coca-Cola grows even higher after such an advertising trick, when the bottle is “handed” to everyone beloved Santa Claus. The development history of Coca-Cola is enriched by another interesting fact and takes a step up the ladder in the rating of sales of consumer products.

A Brief History of Coca-Cola in Dates

1931 - Santa Claus, by order of Coca-Cola, gets his present appearance that was presented to him by the American artist Haddon Sundblom: the artist’s face and red robe with a white rim.

1939 - the beginning of the Cold War with PepsiCo in connection with the use of the last word “cola” in its name, which Coca-Cola considered to be part of its brand. Despite the peace agreement, companies continue a quiet but irreconcilable battle for primacy.

1958 - debut of Fanta, the brainchild of Coca-Cola.

1961 - the birth of another drink, known today to everyone under the name "Sprite".

1960 - Coca-Cola drinks appeared in cans.

1977 - the appearance of drinks in plastic bottles with a capacity of 2 liters.

Perhaps now you can’t find a person who has never tried this legendary drink. Coca-Cola is one of the most recognizable and expensive brands in the world. She is superior to Microsoft, Google and Nokia. Its assets amount to about $ 100 billion. The drink is actively consumed in more than 200 countries. Coca-Cola has changed the worldview of people around the world, imposed its own ideas and ideas on people around the planet. But it was not always so. The world learned about it only in 1889. Although, the history of the Coca-Cola brand began on May 8, 1886. Pharmacist J. Pamberton shows investors the medicine he created and receives the necessary investments. These investments help an unknown entrepreneur to organize a small production for the production of antidepressant, which, in addition, was very good at fatigue, and it cost only 5 cents. And this miraculous drug was called no other than Coca-Cola.

History of Coca-Cola

Yes, yes, for the first time, Coca-Cola appeared on the shelves of pharmacies, not stores. Yes, and the name of the medicine was more than justified, because the main active ingredients in the drink were coca leaves (the very thing cocaine is made of) and cola nuts (they contain caffeine and theobromine in large quantities). So, the taste of that first Cola was significantly different from what we know now. But, whatever it was, Coca-Cola began to be sold in pharmacies, and was absolutely not in demand among the population. No one wanted to buy it. It seemed that the collapse of an unborn brand was inevitable. But, here, one of the sellers decides to experiment, and adds soda water (soda) to the drink. And it is in this embodiment, the product begins to enjoy wildly popular with customers.

In 1889, a resourceful, motivated and unknown Irish emigrant named Aza Griggs Candler, decided to take a chance and for $ 2,300 buys the rights to produce Coca-Cola from Pemberton. And from that moment on, the Coca-Cola brand begins to turn into a transatlantic giant, which will soon conquer the whole world.

The first thing Candler does is register a Coca-Cola trademark and create The Coca-Cola Company. In fact, it lays the foundation for the brand’s future development strategy, namely, the emphasis on advertising. The grand success of the brand is only due to competent and unprecedented advertising. Neither in quality nor in taste Coca-Cola could and cannot compete in the market. Everything that Coca-Cola has now, it has only thanks to advertising.

Coca-Cola Development History

But, nevertheless, we will return to the distant XIX century. Since Kandler’s acquisition of Coca-Cola production rights, it’s been 3 years, and the brand is already becoming the most famous drink in the United States. And after another 7 years, a small production bought for $ 2,300 Candler sells to a group of investors for $ 25 million!

In this regard, it is very interesting to consider what steps in the development of Coca-Cola Kandler used, how in a few years, he was able to achieve such successes.

Coca-Cola logo story

First, he used a sustainable brand in the form of a logo,   which, by the way, has never changed since its inception. The history of the Coca-Cola logo began back in the days of Pamberton, it was then that Frank Robinson, an accountant of Pemberton, painted white calligraphic letters on a red background, and the very name Coca-Cola was invented by Robinson as well.

Under the leadership of Kandler, the logo was promoted as and wherever they could: placed on souvenirs, printed on leaflets. As a result, the logo firmly entered the heads of ordinary people. It got to the point that other, less well-known brands of soda began to copy the logo. In 1916 alone, Coca-Cola launched more than 150 lawsuits against plagiarizing its logo.

Slogans Coca-Cola

Another innovation by Candler was playing on the feelings of the Americans. Cadler used brief and concise slogans, for example, "The Great Soft Drink of the Nation." We must remember that in those days the prohibition was introduced, so this slogan shot in the mass as well as possible.

Subsequently, the company has repeatedly resorted to slogans that embody the mood of the times and play on people's feelings - “America’s favorite moment”, “Red, white and you”, “Thirst does not know the time of year”.

Creative approach

Coca-Cola in original bottles   (before that, it could only be bought at bottling). In 1915, designer Earl Dean developed a unique bottle that could be discerned by touch and recognized even when broken.

Free cola.   Cadler came up with an original trick - he sent several free batches of his product to points of sale. In exchange, I received data from regular customers and sent them coupons for the purchase of the drink, and also for free. People came to pharmacies (then Cola, as you recall, was sold there), drank a free glass and bought Cola with them already. Today, this technique is called a “gift certificate”.

  Coca-Cola invented Santa. Surprisingly, yes, in 1931, Haddon Sandblom drew this painfully known to us Santa, and gave him a bottle of Coca-Cola. This is not to say that Santa Claus was not there before, just no one knew what he looked like, and therefore they depicted him as anyone liked more. And the red color of a good-natured old man’s fur coat was needed only to better emphasize the brand’s color.

Sponsorship. Another unique approach is the idea of \u200b\u200bCoca-Cola to act as sponsors and raise not only the authority of your brand, but also receive colossal free advertising.

So, Coca-Cola is the oldest sponsor of the Olympic Games. She has supported these competitions since 1928.

In addition, the Company supports the World Cup, is an official partner of FIFA. He also supports many humanitarian and social programs.

Learning to drink Coke since childhood. Coca-Cola has opened a Coca-Cola Museum in Atlanta, and the entry for children to it is absolutely free. In such a simple way, the company since childhood has won the loyalty of its future customer.

It was these steps in the history of the development of Coca-Cola that made it the most popular and recognizable brand among carbonated drinks. And even despite the fact that the company itself produces many other world brands of soft drinks, such as Fanta, Sprite, Nestea, Schweppes, Pulpy, BonAqua and many others, it is the Coca-Cola brand that brings it the main income and fame.

The Coca-Cola drink was invented in Atlanta (Georgia, USA) on May 8, 1886. He was invented by pharmacist John St Pemberton, a former officer.
  American Army Confederation. The name for the new drink was invented by Pemberton's accountant Frank Robinson, who, also in calligraphy, wrote the words “Coca-Cola” in beautiful curly letters, which are still the logo of the drink.

The main ingredients of Coca-Cola were as follows: three parts of coca leaves (from the same leaves received the drug cocaine) for one part of nuts of a tropical cola tree. The resulting drink was patented as a remedy “for any nervous disorders” and began to be sold through an automatic machine in Jacob’s largest city pharmacy in Atlanta. Pemberton also argued that Coca-Cola heals impotence, and that you can go to it for those who are addicted to morphine (Morphine, incidentally, was not indifferent to Pemberton himself). It should be noted here that cocaine was not a prohibited substance at that time and did not know anything about its health hazards (for example, in the story “The Sign of Four” by Arthur Conan Doyle, Sherlock Holmes makes himself injections of cocaine in minutes of inactivity, so painfully tolerated by him). Therefore, cocaine was sold freely, and it was often added for pleasure and tone in drinks instead of alcohol - Coca-Cola was not an innovation in this.

  At first, on average only 9 people bought the drink daily. Sales revenue during the first year was only $ 50. It is interesting that $ 70 was spent on Coca-Cola production, that is, in the first year the drink was unprofitable. But gradually, the popularity of Coca-Cola increased, and profits from its sale, too. In 1888, Pemberton sold the rights to produce a drink. And in 1892, businessman Asa Griggs Candler, who had the rights to Coca-Cola, founded the company The Coca-Cola Company, which is engaged in the production of Coca-Cola to this day.

In 1902, with a turnover of $ 120 thousand, Coca-Cola became the most famous drink in the United States. [The same year was marked by the appearance of the main competitor of The Pepsi-Cola Company - La belle epoque].

But in the late 1890s, public opinion turned against cocaine, and in 1903 a devastating article appeared in the New York Tribune that claimed that Coca-Cola was to blame for the negroes who had drunk on it from urban slums began to attack white people. After that, it was not fresh coca leaves that were added to Coca-Cola, but already squeezed ones, from which all cocaine was removed.

Since then, the popularity of the drink has grown exponentially. And fifty years after the invention, Coca-Cola became for Americans something of a national icon. Since 1894, Coca-Cola was sold in bottles, and since 1955 in banks.

Stages of a Long Way:

1886 - the invention of the drink
  1888 - Sale of the case to Irish expat Ace Candler, who begins an aggressive advertising campaign.
  1893 - trademark registration
  1894 - bottling
  1920 - the first factory in Europe
  1922 - creation of a package of 6 bottles
  1928 - Coca-Cola at the Olympics in Amsterdam
  1960 - the appearance of cans
  1977 - the appearance of two-liter plastic bottles

Pemberton, John Stith (English John Stith Pemberton) (July 8, 1831 - August 16, 1888) - American pharmacist, inventor of Coca-Cola:

They say that there is a recipe written by the hand of Pemberton himself. It is stored in a special safe, access to which only top managers have access to.
  companies, and even they can open the safe only together. On the one hand, with the current close attention and strict requirements of various organizations for food and drink, it is strange that the recipe has not yet been disclosed.

Here is one of the options for decoding the composition (based on the materials of the journal "Power"):

First, a black elixir is made:

• 80 drops of orange essential oil
• 40 drops of cinnamon essential oil
• 120 drops of lemon essential oil
• 20 drops of coriander essential oil
• 40 drops of nutmeg oil
• 40 drops of neroli oil
• Lime essential oil - to taste

Then, 10 grams of water is taken 42 grams of black elixir, 113 grams of caffeine citrate, 56 grams of phosphoric acid, 28 grams of vanilla extract. Now it remains to add sugar - as much as 13.5 kilograms.

Impressive, of course, is the amount of sugar, for one glass of drink it accounts for as many as 9 spoons. Just because of this, perhaps, it should have been hidden, because one can only imagine how useful this organism is to “miraculous means”.

We can say with confidence that neither Coca nor Cola has been there for a long time.

Interesting Facts

If you pour out all the Coca-Cola that has been developed in more than a hundred years, put it in bottles, put it in one line and surround it with the near-earth orbit of our planet, then it will wrap the Earth 4334 times. By the way, a similar chain to the Moon would reach back and forth 1045 times.

If all the produced Coca-Cola were distributed in bottles to all the inhabitants of the planet, each of us would receive 767 bottles.

If the pool worked out by Coca-Cola is 180 centimeters deep, its length would be 33 kilometers and its width would reach almost 15 kilometers. 512 million people can enter this pool at the same time.

Every second, 8000 glasses of drinks produced by the Company are drunk in the world.

The huge Coca-Cola sign located above the Coca-Cola World pavilion in Atlanta consists of 1407 ordinary bulbs and 1906 "neon" linear lamps. Sign height - 9 meters, width - 8, weight - 12.5 tons.

The largest Coca-Cola sign is located in the Chilean city of Arica. It is set on top of a hill. The sign is 122 meters wide and 40 meters high. This sign is composed of 70 thousand bottles from Coca-Cola.

In 1989, Coca-Cola was the first foreign company to advertise its brand on Pushkinskaya Square in Moscow.

Two countries in which the highest percentage of Coca-Cola consumption per capita in the world have absolutely nothing in common. This is a huge continental subtropical Mexico and a tiny island subpolar Iceland.

The longest Coca-Cola delivery route is in Australia. Truck drivers have to cross the 1803-kilometer highway to deliver products from the city of Perth (South Australia) to the settlements of Karratha and Port Hedland.