A warning. Get your accountants and hockey fans off the screens!! Too many photos of naked Kostyushkin and ice girl Salavat Yulaev. The rest can safely see the photo report, as we went to Sterlitamak, on the day of the Shikhan brewery.

Who is needed for a non-banal blog tour?
Star.
There may be completely different people, but there must be a "star". Sergey is with us Real Russia Baklykov, the most popular utub blogger. For example, in this video 5 million views. That's how much a few major Ufa media outlets give in a year, or my blog for 20 years.

Beautiful girls.
Masha mashabalashova Balashova, Miss Expedition Russia, stroking the blogger's dog kabzon

International brand.
Sheehan is one of the regional brands of the brewing giant Heineken. People in Bashkria love this beer very much.
The most squeak is buckwheat Shihan. See the pile of buckwheat on the label?

The best place for a selfie.
But the slide in reality. It is called.. Shikhan Trotau and is located 20 km from Sterlitamak. We want to climb it.

Adventure.
At first we even wanted to push the bus to the top.

Cool girl
Blonde Anika Tee is notable for the fact that she has more than 90,000 subscribers in contact, most of all in Ufa. Anika is not only beautiful, but also strong, she took me (!) By the hand and dragged me up the mountain.

There is a beautiful view from the top. This is the most popular place for photo shoots.
I don’t know who this girl is, but her photographer is Anton himself gorbikanton Anton!

theoretical scientist
Michael Bremmaster Bresler, candidate of philosophical sciences, lecturer.

African American
And of course, as in any movie, a black man is needed. He may not even speak Russian, the main thing is that he be handsome and pumped up.

Experimental scientist.
Paul palsanovich Stepanov experimentally tests the hypothesis Mrsteering . To find out if Shiakhna contains limestone, from which soda is extracted, he pours a bottle of vinegar onto the mountain. Hisses. Congratulations to the residents of Bashkiria on the discovery of a large soda deposit!

Dreamer.
Who has to come up with this.

photographer
And here we are all together. And the right one is Dim dimotion Tulunguzhin, Guess why he is only in this picture?

Shihan Trotau is a favorite place for paragliders. Updrafts create ideal conditions for flying.
We were told that one of them flew 192 kilometers, reaching Orenburg.

Wife
Novice blogger and beautiful Tanya tinatinkomarova Komarova from the Vostok SMM agency

Restaurateur

In Sterlitamak we stopped at Rishat's rock cafe Artel, which was blessed by Slava Gnusin himself.

Here we had a wonderful lunch. I want to go to Sterlitamak again just for this place.

At Sheehan Brewery.
The day of the brewery takes place right on the territory of the plant.
We are met by Katya Kirilova, she gives us yellow press badges.

For the second year already, the breweries have been waiting for the arrival of Alexei Kortnev's group. But he doesn't go.
Who came this year, a little later.

For lovely ladies! Someone likes beer, someone likes lemonade.

And our photographer drinks an airy cocktail.

Here are the girls! Let's get closer?

These are Ulyana (left) and Diana, Ice girls from HC Salavat Yulaev, the ones who ride with flags on the ice.
But about them, too, a little later.

Everything for the rest of workers
What amazes me every time is that there are practically no drunks. Or they are quickly removed)
tents

Beautiful girls decorate not only the event, but also my post)

fighters remember the days gone by

Guys, if you recognize yourself, then write in the comments)

Girls from the HK SU cheerleading group

Ulyana, I have a small personal request. You can do....
- It's not a problem, Rais.

Let's do two! Now I understand why they are called! They are support each other literally!

Selfie with you, Rais
- It's not a problem, Ulyana.

and add me to instagram @uly_3gubchak

Stas Kostyushkin and his A-dessa
To be honest, we wondered why "some former lead singer of "Tea Vdovem"" was called as a headliner for the day of the brewery"

But looking at the women in the forefront...

No tricks and songs, I'm just divinely beautiful, as Stas says!

What is he doing, sir!!

Shikhan ranks third in terms of sales among Russian regional beer brands owned by Heineken United Brewery LLC. The drink is produced by one of the largest divisions of the company - the Shikhan plant located in Sterlitamak.

History reference. Sterlitamak brewers have been counting their history since 1884, when the merchant Sergei Alexandrovich Dezortsev opened a brewery in the city. But the modern buildings of the enterprise were erected in 1984. The Sterlitamak Beer and Non-Alcoholic Plant was equipped with Czech equipment, the plant's capacity was designed to produce 720 thousand hectoliters (72 million liters) of beer per year.

Until the 90s of the XX century, the assortment of the plant did not shine with originality: Zhigulevskoye, Barley Ear and other popular brands of beer were produced here. In 1992, the enterprise received a short name - "Shikhan" (Shikhans are four mountain peaks of the Bashkir Cis-Urals - Kushtau, Yuraktau, Toratau and Shakhtau). The plant's technologists have developed a new recipe for light beer "Shikhan".

In 2004, the plant was acquired by Heineken. The facility was retooled and by 2007 was producing 2 million hectoliters (200 million liters) of beer annually. Today, the plant's capacity allows to produce 2.2 million hectoliters per year.

A bright, memorable label was created for Shikhan beer: the Bashkir white-tailed eagle against the backdrop of the Shikhanov Mountains became the brand symbol. After studying the tastes of consumers, the company began producing new beers: since 2009 - "Shihan Zhivogo", since 2011 - "Shihan Dark".

Every year in June, the factory holds the Brewer's Day, when the company opens its doors to beer lovers, and everyone can see how a foamy drink is made.

Brewery "Shikhan" is a sponsor of many sporting events. In 2013, at the expense of the plant, the Tribune sculpture dedicated to the fans of the Salavat Yulaev hockey club was installed in Ufa.

Shihan beer awards:

• "Shikhan light" and "Shikhan strong" - silver medals at the Russian exhibition "Golden Autumn-2007";
• "Shikhan Light" and "Shikhan Alive" - ​​a gold medal at the exhibition "Golden Autumn-2012".

Types of beer "Shihan"

"Shikhan light" - light beer with a strength of 4.4%, density - 10.5%.

"Shihan strong" - light beer with a strength of 6.8%, density - 15.4%.

"Shikhan Zhivoe" - unpasteurized light beer with a strength of 4.4%, density - 10.5%.

"Shikhan buckwheat" - light beer with a strength of 4.7%, density - 11.5%.

"Shihan dark" - dark beer (porter) with a strength of 4.9%, density - 11%.

Beer is a favorite drink in many countries of the world. It is with a glass of this low-alcohol alcohol with the bitterness of hops and a delicious shade of malt that you can relax after a hard day's work or sit in a pleasant company of your best friends. And how many incredibly delicious beer snacks exist! Squid, wings, cheese balls and sticks, chips, croutons, smoked and dried fish, nuts and much more!

To date, there is simply an unimaginable number of varieties and brands of such a drink. In this article, we invite you to get acquainted with the Bashkir beer manufacturer - the Shikhan brewery, a branch of Heineken United Brewery LLC. We will tell the story of its appearance, consider the range of produced beer and learn a lot of interesting things about this brand.

History of the brewery

The name for the foamy drink was not chosen at all by chance, in honor of the four single mountains of the Bashkir Cis-Urals - Yuraktau, Kushtau, Shakhtau, Toratau, united by the common name "Shikhany". Sterlitamak, Salavat, Ishimbay are cities near which are located stone formations, which are the remains of a barrier reef formed millions of years ago.

Sterlitamak in 1956 became the city chosen by the Council of Ministers of the Bashkir Autonomous Soviet Socialist Republic for the construction of a brewery. In those years, the company was called "Sterlitamak beer and non-alcoholic plant". The capacity of the brewery was already 150 million liters of beer per year.

In addition to standard varieties, such as "Zhigulevskoye", "Rizhskoye" and "Moskovskoye", the plant produced its own branded beer - "Sterlitamakskoye", "Salt Pier", "Sedoy Ural" and "Shikhan". Already in 2004, the plant became part of the Dutch company Heineken United Brewery LLC. Today "Shikhan" is the largest branch of the brewing industry in Bashkortostan.

Product range

The Shihan company today produces several:

• "Shihan light".
• "Shihan strong."
• "Shihan dark".
• "Shihan is alive".
• "Grey Ural".

Along with its branded varieties, the plant produces several types of corporate brands: "PIT", "Okhota", "Three Bears" and "Bochkarev", as well as three types of kvass, lemonade and mineral water.

Range expansion

Quite recently, the Heineken company decided to expand the range of beer by releasing a new variety, Shikhan Buckwheat. In June last year, for the first time, a drink brewed using buckwheat went on sale. This is a light lager with a strength of 4.5 degrees and a density of no more than 11 percent. A special difference of this beer is the bright characteristic taste of buckwheat and light bitterness.

According to the director of the plant Georgy Gubeladze, the introduction of new varieties of foamy drink is something that will definitely help strengthen the company's position among competitors in the market. Since lately consumers are increasingly opting for products produced within our country, the decision to produce Shikhan buckwheat beer was quite easy and fast. Why exactly buckwheat? Because the Russian Federation is the largest buckwheat producer and consumer.

Beer design update

Since the appearance of the label of beer produced since 1986 is already significantly outdated, no longer perceived as interesting and informative, the producers of Shihan beer decided to change its design. Soldis decided to entrust the creation of a modern label. In the process of working on a new "face" of a bottle of foamy drink, it was decided to link the pride of Bashkiria to the brand name - the Branding Agency managed to complete all the tasks and achieve an attractive, easy to read and memorable label.

Shihan Brewery Day Festival

June 18, 2016 was an incredible celebration of the birthday of the Shihan plant. Sterlitamak with its residents and guests of the city are already accustomed to this annual holiday, so they gladly joined the show held right on the territory of the enterprise. Russian singer Stas Kostyushkin and the cheerleaders of the Salavat Yulaev hockey team gave the audience a real charge of positive and great mood. Traditionally, the merry showman Azamat Muratov became the host of the event.

In addition to the main entertainment program, streetball and air hockey games were available for guests. And it was quite difficult to stay hungry at the festival, because the organizers made sure to heartily feed the guests with barbecue, pilaf and pastries. Even fast food lovers had a place to roam.

From the very beginning of the event to its full completion, the entire territory was under the strict supervision of the guards. Therefore, every guest felt safe.