Brand: Viola / Viola

Brand launch year: 1934

Industry: food industry

Products: cheeses

Owning company: Valio

"Viola" is a trademark of the Finnish company Valio.

Processed cheese Viola is a kind of calling card of the Valio company. Its production began at the Valio factory in Finland in 1934, following Koskenlaskia cheese, another Valio processed cheese. Not everyone knows that the name Viola cheese was formed by rearranging the letters in the word "Valio". Initially it was even called Oliva.

For decades, cheese packaging has been graced by blonde Viola. During the existence of cheese "Viola", it was packaged in a variety of ways and forms: at first it was a 250 g plastic jar, then it was packaged in foil and cardboard, in round cardboard boxes, in glass and wooden jars and in plastic boxes, in slices, in “triangles” and so on .

In 2006, Valio updated the brand "Viola" in Finland, and blonde Viola was replaced by a floral pattern on packaging, and Villa Viola in advertising. At the same time, the company stopped selling processed cheese in Finland, and under the brand "Viola" began to produce curd cheese (formerly Hovey cheese). In 2007 to the brand "Viola" added salad cheese (formerly Feta cheese), due to the fact that the European Union granted Greece exclusive rights to the feta cheese brand. Today the product range "Viola" Instant soups are also included.

Cheese "Viola" has always been a popular export product.

This product entered the Russian market in 1956, when the company opened exports to the USSR. This was the first processed cheese to be imported into the country. Thus, already three generations of Soviet-Russian consumers know the creamy taste Viola.

But this product became truly famous in 1980, since the Olympics in Moscow, when the USSR government entrusted the Valio company to become the official supplier of dairy products for the Olympics. Then Viola processed cheese was considered almost a delicacy and decoration for the holiday table, then a favorite addition to sandwiches and sandwiches.

Traditional processed cheese Viola is produced in Finland, but its popularity, as well as Valio’s desire to be closer to its consumers, became the reasons for the opening of Valio’s own production in Russia. Since 2009 processed cheese Viola creamy in “triangles” is produced at the Valio plant in Ershovo, Moscow region.

2014 was an anniversary year for Viola: the production of processed cheese in “bathtubs” began at its own Valio plant.

Since 2016, the range of processed cheese has been expanded with Viola in slices. And in 2017, the legendary fermented butter appeared on the Russian market under the Viola brand.

Probably each of us remembers the wonderful processed cheese “Viola” from childhood. Just one bite of a sandwich with this unearthly tenderness, and your taste buds seem to thank you with delicious sensations spreading throughout your body.

Cheese "Viola": brand history

It began to be produced in 1934 in Finland. Cheese "Viola" can be called a kind of calling card of the Valio company. It does not immediately become clear that in fact the brand name was formed after rearranging the letters in the company name.

Many people do not even suspect that it was originally called Oliva. The Russian market became enriched with this product only in 1956 after the company decided to export to the territory of the USSR. Before this, Russia had never heard of such an explosion of taste sensations as processed cheese “Viola”. Its creamy taste remained in the memory of three generations of the post-Soviet space.

However, the product gained real fame in 1980 during the Olympics in the capital, when the USSR government decided to entrust the Valio company to act as the official supplier of dairy products during the competition. Initially, processed cheese “Viola” was considered a delicacy and was the decoration of every holiday table, and later turned into an ideal addition to sandwiches and sandwiches.

Through the Decades

Many times the packaging of the famous product has undergone transformations: at first it was a plastic jar weighing 250 grams, and now a variety of types has become commonplace. You will find Viola cheese in “triangles”, “tubs”, and slices. But always, in any design scenario, the blonde Viola was featured on the packaging of this product. Russia generally has a weakness for Viola cheese, processed abroad. It is known that every third package of processed cheese purchased in large cities of Russia is a product of this particular brand.

According to tradition, the divinely delicious cheese was produced in Finland, but its unexpected popularity, as well as the desire of producers to be closer to their main customers, contributed to the opening of the Russian production of Viola cheese.

In 2009, cream cheese began to be produced in triangles at the new Valio plant in the Moscow region (Ershovo).

2014 is the anniversary date of the manufacturer of melted goodies. It was this year that the first tubs of processed cheese began to be produced at the enterprise itself, and the partner enterprise distinguished itself by producing sweet butter under the same brand.

This product meets all GOST requirements and is produced according to a special recipe, tested by Valio technologists from Finland.

2016 produced Viola cheese slices.

Production technology

This cheese is made from hard and semi-hard varieties (tilsit, edam, emmental), milk powder and butter. The ingredients used to create this unique delicacy are natural and meet all domestic and European quality standards.

For example, the Viola cheese with mushrooms actually includes porcini mushrooms and chanterelles, and the version with boiled pork actually contains pieces of natural meat.

The unique recipe, which was developed by Finnish technologists, still remains unchanged - it is strictly observed at all Valio factories. As suppliers guarantee, the raw materials for Viola do not contain GMOs or antibiotics. The additives indicated on the packaging are indeed natural and are gradually expanding the boundaries of taste - new tastes are being invented for the most demanding gourmets. Sandwiches flavored with cream cheese can increase performance to the required level, which will provide the body with the necessary energy.

Calorie content of cream cheese "Viola"

This cheese is rich in vitamins and proteins. Vitamins include the following: A, B2, B1, E, B6, B9, PP. Macroelements include a string of calcium, sodium, phosphorus, magnesium, and microelements - zinc, iron, manganese, copper, sodium, potassium.

This product contains virtually no lactulose, which makes it harmless for those who are intolerant to this substance. Thanks to the tryptophan it contains, a person can get rid of headaches.

It will not be so easy to gain weight on it if you only eat a couple of slices of bread with cheese a day, because the calorie content of the product per 100 g is about 310 kilocalories.

Processed cheese Viola rich in vitamins and minerals such as: vitamin A - 18.1%, vitamin B2 - 21.7%, vitamin B5 - 12%, vitamin PP - 28.5%, calcium - 70%, phosphorus - 87.5%, zinc - 25%

What are the benefits of Viola Processed Cheese?

• Vitamin A responsible for normal development, reproductive function, skin and eye health, and maintaining immunity.
• Vitamin B2 participates in redox reactions, helps to increase the color sensitivity of the visual analyzer and dark adaptation. Insufficient intake of vitamin B2 is accompanied by impaired condition of the skin, mucous membranes, and impaired light and twilight vision.
• Vitamin B5 participates in protein, fat, carbohydrate metabolism, cholesterol metabolism, the synthesis of a number of hormones, hemoglobin, promotes the absorption of amino acids and sugars in the intestines, supports the function of the adrenal cortex. A lack of pantothenic acid can lead to damage to the skin and mucous membranes.
• Vitamin PP participates in redox reactions of energy metabolism. Insufficient vitamin intake is accompanied by disruption of the normal condition of the skin, gastrointestinal tract and nervous system.
• Calcium is the main component of our bones, acts as a regulator of the nervous system, and is involved in muscle contraction. Calcium deficiency leads to demineralization of the spine, pelvic bones and lower extremities, increasing the risk of developing osteoporosis.
• Phosphorus takes part in many physiological processes, including energy metabolism, regulates acid-base balance, is part of phospholipids, nucleotides and nucleic acids, and is necessary for the mineralization of bones and teeth. Deficiency leads to anorexia, anemia, and rickets.
• Zinc is part of more than 300 enzymes, participates in the processes of synthesis and breakdown of carbohydrates, proteins, fats, nucleic acids and in the regulation of the expression of a number of genes. Insufficient consumption leads to anemia, secondary immunodeficiency, liver cirrhosis, sexual dysfunction, and the presence of fetal malformations. Research in recent years has revealed the ability of high doses of zinc to disrupt the absorption of copper and thereby contribute to the development of anemia.

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You can see a complete guide to the most useful products in the appendix.

I love cheese and eat all kinds of cheese. Here you go, I once again bought Viola processed cheese in triangles from Valio. For those who don’t know, this is a Finnish manufacturer, very famous. It is valued for its high-quality and tasty products: cheese, butter, etc. Unfortunately, I haven’t tried everything yet. Today I tried the processed cream cheese in Viola triangles. Before this, I tried this cheese from other manufacturers. Everything was fine, but I really didn’t like their composition. What was there? There was a feeling that the cheese did more harm than good. But cheese should be not only tasty, but also healthy.

in the box

how does it open

Viola cheese probably has one of the best and most harmless compositions among similar cheeses. You can safely give this cheese even to a child. So the composition makes me happy. The taste of cheese triangles is very tasty. You can feel the cheese being creamy. It is moderately salty, even slightly sweet. You can eat it just like that, even without bread it’s delicious. It’s also good to spread it on a sandwich with butter. It will be good too. It's a pity that there isn't enough cheese in the package. It feels like there are more wrappers than cheese. But you can easily take this cheese with you on the road or on a picnic. It opens interestingly. If the Hochland triangles open on the sides. For those who don’t know, there are special red ribbons that you need to pull. Then Viola cheese opens from the widest side. For me, Hochland comes off more easily. Valio decided to distinguish himself in this regard).