Delivery club delivery service: telephones, delivery rates, delivery area, promotions and discounts. The delivery club hotline, how to write to the support service How the shipping cost is calculated

06.01.2022 Grill menu

In 2009, the founders of Delivery Club saw a free food delivery market. They decided to combine restaurants on one site and put them in an open competition, when the rating of an institution depends on customer reviews. In the first months, neither investors nor users were interested in the online aggregator. Later, the company attracted $ 10 million in investments, and the number of orders per day increased from 15 to 12,000 in five years.

The service revenue, according to H&F estimates, is about $ 15 million per month. All attempts of foreign companies to conquer the Russian market in this niche turned out to be a failure. In June Foodpanda 100% of Delivery Club shares to consolidate its position in Russia.

Levon HOHANESYAN, Anna SHKIRINA,
Daniil SHULEIKO

Delivery Club co-founders

How it all began

A year after the first investments, the second round took place - also from AddVenture, about $ 1 million. Some predicted that we would begin to lose in growth rates, but this expectation did not come true. We continued to grow three to five times over the year. When we reached the first thousand orders in the fall of 2011, we believed in our strength.

I ran Delivery Club for a long time, but at some point I realized that the company is developing well, and the team is very professional - it does not need my expertise. Sitting and waiting for it to grow further for another two or three years, I became uninteresting. I have new goals related to e-commerce and investing in startups. I started a venture capital fund SOLventures with other partners. As for the rest of the founders, everyone except Anna left the project with the arrival of Phenomen Ventures - they received an offer to buy back shares, and the shareholders accepted it. In fact, everyone is out now, because Foodpanda has acquired 100% of Delivery Club.

Product

You can order food through us using the website, application or by phone. The user sees the addresses of restaurants and at what distance they are from him, so that it becomes clear how long he will wait for food. We have a CRM department that keeps in touch with offended people and solves the problem. The system of reviews that users leave affects the rating of restaurants - if the establishment is not very good, it will not be at the top of the list. A person can leave a comment only after placing an order, so we do not have reviews from the restaurants themselves or their employees. In addition, we look at the IP addresses from which people write, and if these are the IPs of restaurants, we clean them up. Now we are represented in 18 cities of Russia - in all millionaires.

We know everything about the market, so good help partners. If someone decides start off his business in this area, we will tell him, what better open and what food create

To place an order, it is not necessary to register on the site, but most do it at some point - you do not need to constantly enter your data and you can receive bonus points that change for free food. We accumulate the user's history from the very beginning - when registering, a person sees all his previous orders in his personal account and if he has accumulated points for them, he will receive them.

Money

We immediately began to take a 10% commission from restaurants - this was our principled position. Almost from the first day of our work, we have never spent more money on attracting one client than we earned from him later. We have grown from 15 orders on the first day of operation to 12,000 orders a day now. The average check in February - this month the most average figures - 1,344 rubles in cities with a population of over one million and 1508 rubles in Moscow. The number of users is over 1 million.

When we started the project, the cost of attracting a user could reach 2,000 rubles, while the average commission was 100–120 rubles per order. Now Delivery Club marketers have learned to attract a user for 70–80 rubles, which means that the business is healthy. ( According to H&F estimates, the company's monthly revenue is $ 15 million. - Note.)

Promotion

In the beginning, we spent a lot of money on marketing, but not very efficiently. I can't say that then we used some instruments, and now others, it's just that now it's all of a different quality. We used contextual advertising, SEO promotion, banners, and offline advertising, but, not having the proper expertise, we could not boast of great success.

If we see a segment where Delivery Club is clearly lacking, then we study it and start communicating with the players. This is always a very long process. It is difficult to convince a restaurant that it needs delivery, because it is a big investment for it - the purchase of equipment, the purchase of a paid car, the involvement of managers. But we just call and ask: "Do you want to increase your turnover by so many percent?" Restaurants have no risk with us - they pay only if they receive an order through our service.

Competitors

When we began to develop, competitors began to appear on the market. We didn't feel very confident then, we were worried about Western players. The first attempt to enter Russia was made by the Turkish Yemeksepeti, then by the German holding company Delivery Hero and further by Foodpanda. However, foreign expertise did not work, although all of them had impressive start-up investments - about $ 3 million. No one managed to compete with Delivery Club. Yemeksepeti and Foodpanda left Russia, and Foodpanda was forced to acquire the industry leader - only in this way could they enter the market.

The market is growing and will continue to grow, especially in large cities. There are more and more restaurants that deliver food. If earlier in one district there were five pizzerias where you can order something, now there are 25 of them.

The telephone is our main competitor. If in Moscow there is a clear tendency for a decrease in the share of orders by phone, then outside of it, most of the orders are made in this way - these are the customers whom we cannot be guided by. We don't really like phone orders. Their processing costs a lot of money, and we get a small percentage.

We are the leaders in the Russian market. Overtaking and catching up with us is an almost insoluble task. And in a couple of months it will be completely unsolvable, well, only very large investments, which hardly anyone will go for.

Sale

Foodpanda works with 45 countries around the world, and each of those countries will have a piece of our expertise. Now we act as Foodpanda, as a global player, and our global goal is to conquer the world market. Now this is one company. In some countries it is called Foodpanda, in others Hollofood, in others Delivery Club, and they all have one shareholder - Rocket Internet. Now we represent this company in Russia.

The deal was predictable. The closest competitors lag behind us dozens of times in any parameters, and Foodpanda has scaled to 45 countries around the world. This partnership is of interest to both parties. Nothing changes in our company, all plans will be the same, the team's efforts are spent on conquering the market in which we operate. Our cooperation takes place not only in terms of global strategy, but also in terms of exchange of experience.

Ralph Wenzel, CEO of Foodpanda:

We met with the leaders of the company about six months ago and it became clear that by pooling resources and teams, we could become stronger in the Russian market. We started working here in December 2012 and since then we have seen the growth of the company. The Russian market is incredibly large, it has huge potential, so we continue to focus on it.

We will develop the service and are going to bring it to more than 30 cities of Russia, connect about 10,000 restaurants. Another challenge is to make the business truly mobile, so that more and more people order food through the app. Both FoodPanda and Delivery Club have already shown good growth in mobile orders, and we plan to continue this trend.

Plans

With the growth of the company's success, the work becomes more and more. When on September 1st we had 15 orders, I wanted 100. Now we have 12,000 orders a day, and I want 100,000.

We want to build one of the leading players on the market in Russia. We are inspired by the results of Just-Eat in the UK and Yemeksepeti in Turkey. Delivery Club wants to occupy a leading market share - less than 30-40% will not suit us at all. Now we estimate the volume at $ 1.5 billion, of which we hold about 10%. Growing three to five times in the next couple of years is the No. 1 challenge for us.

We want to expand our geography. So far, we plan to conquer 44 cities by the end of the year. By this time, the percentage of orders should at least double. We want Delivery Club to be present in the CIS countries as well - we will start doing this in early 2015. And soon we are planning to launch two new projects that will help increase our share in the Russian market. In early August, we will have a product that should surprise everyone.

Believe and don't give up. At the start, it will often seem that nothing is working out, everything is lost and no one needs it. But perseverance and faith will prevail.

Always answer the question how much the user is costing you, and don't waste your money thoughtlessly. People often start out with luxurious offices and end up burned out. A business needs to be healthy, so spend the money on developing it.

The editors would like to thank the La Casa restaurant.

The Delivery Club is an online service that combines more than 5,000 food and grocery delivery services. The project provides users with convenient conditions for fast, profitable ordering from restaurants in the city.

One-stop food delivery service from restaurants in your city

Now there are all kinds of online stores where the necessary food is ordered. Delivery Club is a unified system for ordering pizza, sushi, rolls, kebabs, pies, burgers and other dishes with home delivery. The assortment of the official website Deliveryclub Ru is simply amazing in volume. The choice of products is thousands of names, on one cozy, well-designed portal, each person buys the products that are of interest. Delicious restaurant dishes are presented at the Delivery Club.

Small but pleasant surprises were invented for the clients. People can delight themselves with delicious and healthy food, get points that are exchanged for small but amazing prizes. Exclusive promotions are another gift provided by the official website of Delivery Club Ru.

At any time of the day or night, a person can count on the timely support of specialists working for the benefit of each client. This is a manifestation of Deliveri Club's sensitive concern and interest in people.

The technological service and design of the Delivery Club website cannot leave anyone indifferent. Vivid photographs depicting a juicy, appetizing chicken or a huge, chic pizza make you draw attention to yourself. People will not be able to pass by such unsurpassed offers when hungry.

In addition, the site places on the main page dishes that have been in demand lately. Here, the buyer considers what the online store provides with the opportunity to save money by receiving some kind of dish as a gift. For example, if a client orders something from the menu in the amount of 1200 rubles, then as a reward for visiting the official website of DeliveryClub, he will take an appetizing Florida pizza.

It is convenient to download the necessary applications to your phone, thereby ensuring yourself the maximum convenience of ordering all kinds of services required at a certain time. The Delivery Club application can be installed on a smartphone without any problems and it is easy and convenient to use it at any time of the day.

The official website of Delivery Club Ru allows you to diversify your usual diet and add a little flavor to the life of every person.

Benefits of ordering food and groceries at the Delivery Club online

On the Delivery Club Ru portal, a suitable food delivery service is selected from thousands of partners in Moscow, St. Petersburg and other cities of Russia and orders are placed in a single interface.

By making the delivery of food or groceries, you automatically take part in the club's bonus program, earning bonus points with each order, which are then exchanged for valuable prizes. In addition, the Delivery Club allows you to view your purchase history, compare prices and take part in special promotions and sweepstakes. Also, on Delivery Club, buyers leave reviews about a particular restaurant, delivery service and get acquainted with the opinions of other visitors.

In addition to the main online store Delivery Club, orders are placed using mobile applications that exist for all common mobile platforms (iOS, Android).