The menu can rightly be called an important component of an upscale lunch. This is not just a list of food and drinks. This is the face of the restaurant, because first we “eat” with our eyes, and only then we taste the dishes. The more beautiful and attractive the menu, the more good the visitor will get. And if the level of service and talent of the chef to fix the designers can not afford, then create a stunning menu is completely in their competence.

We suggest you look at 15 impressive examples of menus made in different styles. Perhaps you will find inspiration here and create your own masterpiece!

06. L’Encant

The menu of the L’Encant sushi bar in Spain was developed by the design agency Nuria Vila. The mixture of Spanish and Japanese culture led to the creation of a menu using non-standard materials: a wooden cover and stone paper inside.

07. Fade St. Social

You can convey the national character and mood of the institution through the menu if you design it with illustrations, as is the case with this bar in Dublin. Illustrator Steve Simpson created funny and vibrant drawings that emphasize the mood of the bar.

08. Mr. Brown

The menu can be not only part of the identity, but also part of the interior of the restaurant, as is the case with this Mexican establishment.

09. Smith

If you often need to change the restaurant’s menu, don’t make it expensive, because in the end it can be very expensive. The restaurant-club in downtown Toronto offers an interesting menu in the form of a large newspaper with black and white illustrations and large, well-readable text. Illustrator Tracy Ma participated in its creation, which made it stylish and inexpensive, which allows you to change it every season.

10. Eleven Madison Park

This elegant, minimalistic menu appeared at Eleven Madison Park's New York restaurant. Designed by Juliette Cezzar, it offers 28 ingredients, of which the client can make 16 dishes of their choice.

11. Fat Cow

A restaurant in Singapore specializing in beef, using the Japanese method of preparation and serving. Inspired by Japanese aesthetics by Wabi Sabi, the Creative Agency Foreign Policy has come up with a special wooden stand that serves a menu.

12. Cafe Kafka

The cafe in Barcelona with Mediterranean cuisine is notable for its menu. Antique stylized illustrations and an interesting layout make a good impression and clearly demonstrate the rich history of the institution and its vintage character.

13. Maddigan’s Freehouse

The traditional London Maddigan Pub boasts a significant number of regular visitors. Therefore, when the question arose of updating the style, the Aaron Kitney designer was tasked not to scare away old customers, and attract new ones. So this attractive conservative design came about.

14. Aroma

When content drives the form. This is exactly what happened in the case of the Aroma restaurant in Barcelona. Designer Eren Saracevic used a minimalist style to describe each item on the menu. And in support of the main idea, the designer placed a nose illustration on the cover of the menu.

15. Wives

This cocktail menu is one of the most noteworthy. Following the concept of Singapore's 13 Wives, each drink is the story of one fictional woman who is told in this little black book. This is another creative from the studio Foreign Policy.

Based on materials from creativebloq.com

Hungry for amazing patterns? Then browse through this amazing collection of mouth-watering menus ideal for restaurants and cafes.

29 Appetizing Menus for Restaurants and Cafes

Going to a restaurant is always a pleasure! And you can make your customers feel like a king by displaying your dishes in an appetizing professional menu design.

Immerse yourself in a collection of 29 premium templates from Envato Elements. Get all the templates you need at an affordable price, a monthly fee!

Use these menus for your restaurant business or seek the help of talented designers from Envato Studio to help you implement your creative project.

Seafood Menu Template

You still do not salivate? This mouth-watering pattern will make you smell fresh lobster and warm butter served on your plate. Designed for Photoshop and Illustrator enthusiasts, this template has a high-quality design with a resolution of 300 dpi, including free fonts.

Newspaper Menu

Breaking News! Read today in the issue!This gourmet menu has an excellent newspaper theme. The front cover displays your delicious dishes, and the back of the cover has enough space to display the standard menu. The menu is accompanied by fully editable text, images and colors that you can quickly edit!

Menu Berger Factory

The next menu is a delicious burger menu design. This template includes two Photoshop files with 100% vector elements and well-organized layers. Get the best of both worlds: vintage-inspired graphic elements in a modern menu template.

Late Breakfast Menu Template

Did someone say brunch? Serve your customers with a warm cup of coffee along with a delicious breakfast and cafe menu. This design offers the modern design of retro-drawing boards with plenty of space for your menu items. Enjoy two color schemes and absolutely free fonts in this amazing source file.

Steak House Menu

Create a hot menu that matches your mouth-watering steaks! This incredible template includes an elegant and modern design that is 100% ready to print. Show your menu in the best light with a minimalist design that will surely impress customers.

Menu Drinks

Sit back and relax with this chic menu that will make you feel like you're on vacation! This exciting template features beautiful island brightness, perfect for any beach restaurant, bar or club. It also contains two Photoshop files, ready to print, with fold lines and everything else!

Menu Template - Gourmet Restaurant

Enjoy a wonderful life with this sophisticated and elegant restaurant menu. This menu includes a 100% editable design with two elegant fonts to choose from. Compatible with versions of Photoshop CS3 and higher, this template can be quickly customized to create your own menu!

Modern Restaurant Menu

Download the modern menu for a fresh and sophisticated feel. This premium menu template includes one cover page and two illustration pages. The design of this menu is ready to print. This template also includes pre-made fold lines for your convenience. Download the menu today!

Mexican Cuisine Menu Template

Reflect the style of your restaurant with this menu template, highlighting the theme. Select this template in the style of Mexican cuisine, for example. It is made with bright colors and Spanish color. You will get access to print-ready files and much more!

6 Stylish Kitchen Menu Templates

Your menu should look as elegant and sophisticated as your business. And with this stylish menu, you get exactly that! Enjoy six A4 pages with front and back covers and alternative trihedral styles. The menu also includes easily customizable layers to help you create an endless amount of color schemes that will reflect your amazing brand.

Pizza Factory Menu

Get a slice of delicious design with this sophisticated, modern menu. Ideal for the pizza-selling business, including an optional retro flyer, this brilliant template has fully editable Photoshop files and more. Download it today to get access to more unique design solutions.

Restaurant / Fast Food - Menu Template

Become the next fast food giant with this delicious menu template. This template comes with fully editable files organized in layers, including supporting documentation for further instructions.

Mexican Menu

Fulfill your dreams of having a new restaurant with this modern menu template. This template has a fun design based on a cutting board. The template is available in several formats for various businesses. A handy help file is also included to help you with the editing process.

Pizza Menu Book

Who can say no to pizza? Your customers will be delighted with the wonderful pizza with this design. This template includes well-organized layers that you can easily update with your own menu items. Just swap images on photos of your own food to instantly enjoy this template!

Menu Template for Restaurants

Less - more. And some of the best dishes are presented in small menus. Try this simple template, for example. In affordable A4 format, this template is ready to print! It is perfect for those who are familiar with Adobe Photoshop or Illustrator, and you can easily change any text and add even more attractive elements to customize your design.

Burger Menu Template

A classic burger menu, the source file contains files ready for printing with a resolution of 300 dpi. Choose any interesting free font like Cardenio Modern, Wicked Grit, and Great Vibes to complete your menu. Or edit the text using fully editable text layers.

Menu Template for Restaurants and Cafes

Inspired by illustrations of retro drawing boards, this template features a beautiful modern design that we are sure you will love! Download this template today to access multiple print formats with the highest possible resolution of 300 dpi.

Elegant Menu Template Book with Illustrations

Need an urgent menu? Then check out this elegant template made in Illustrator. This template includes an awesome black and yellow color palette with print-ready files of various sizes. Download this file today to get your bonus logo!

Menu Template for Coffee Shop

Wouldn't you like a refreshing sip of freshly brewed coffee from this cool menu? Boost your sales with an exquisite retro menu board design. Get the most out of your menu with fully editable layers, free fonts, including bonus coffee illustrations.

Menu Template for Restaurants with Illustrations

Or try a classic menu style, like this one! This awesome template is filled with great add-ons. From an eight-page menu to table awnings and much more, you will definitely want to add this cool template to the list. Just open Adobe Illustrator to get started right away!

Minimalist Menu Book

If a simple design is more your style, then look at this elegant menu-book. This template includes two different menu sizes, available in Illustrator and Photoshop. Use convenient Smart objects to update your photos in seconds!

Ice Cream Cafe Template

Help your customers get rid of the hot sun with this amazing ice cream menu. This template with vibrant colors and a unique vintage style contains all the free fonts, high-resolution graphics and print-ready formats available for both Photoshop and Illustrator.

Christmas Menu Template for Restaurants

Feel the holiday? Then celebrate the holidays in your restaurant with a special Christmas theme. Download this file to access this colorful menu complete with high-resolution graphics, free fonts and easy-to-use tips.

Seafood Menu for Restaurants

Have you ever wanted to have your own oceanfront restaurant? Fulfill this dream with this rustic pattern. This template has an elegant design inspired by the sea with six full pages ready for your menu list. So head to success with this stunning modern menu!

Menu Template for Fresh Juice Bars

Health equates to mental and physical wealth. And you can inspire your customers for the best nutrition in this vibrant juice menu. This template contains several convenient formats that are ideal for anyone familiar with Adobe Photoshop or Illustrator. Just refresh your menu with your favorite items to enjoy this template right away!

Menu for Japanese Bistro

Open your next Japanese bistro with this inspiring menu design! This template, created using Adobe Photoshop, includes two Photoshop files, fully editable layers and smart objects for your convenience. Feel free to take a look at the handy help file for more instructions.

Stylish Menu Template with Illustrations

You will never be mistaken in this classic menu of dishes. Show your menu items where there is enough space to describe dishes and prices, moreover, include an excellent section for chef recommendations. The source file includes menus in A3 and A4 format compatible with Adobe InDesign.

Restaurant Menu Book Template

Do you have a great menu? Then try this brilliant book template. This source template comes with fully layered Photoshop files and fully editable text and graphics. A stunning print-optimized template also includes free fonts that you can easily upgrade.

5 Elegant Menu Templates with Illustrations

Last but not least, we bring you this elegant menu layout. Minimalist design with rustic, textured notes, this sophisticated template includes a seven-page menu, a table tent and much more! Add your own text to personalize this template with information about your restaurant.

Conclusion

This list includes exciting source materials designed for an energetic designer familiar with Adobe Illustrator, Photoshop, and InDesign. For additional help on all issues of creating corporate layouts, refer to the experience of talented professionals by choosing one of the great designers from Envato Studio.

You have a chance to add unique menus for restaurants and cafes, some of which we have missed, in your personal collection. Be sure to visit Envato Elements for more resources. Let us know about your favorite resources in the comments below!

Menu is the basis of the restaurant business. This is not just a list of dishes served at the institution, but a way to offer the visitor what he is most interested in, to grab his attention. A common mistake of novice restaurateurs is to take up the layout of the menu last. When the interior, sign and logo are ready, it can be difficult to bring the menu to the already created atmosphere of the institution

It is logical to start with the menu, and you need to do this before you create the atmosphere of your restaurant or cafe. The image of the institution is expressed in the choice of cuisine and key dishes, and then the time comes for interior and style. Even the staff uniform depends on the menu! Imagine the waiters in a kimono with a menu from which you can choose only pizza and craft beer.

A good menu should also be convenient for your waiters so that they can quickly find the right position and forward the order to the kitchen. This is very affordable implemented in the Poster POS accounting system. , compose a menu and see how it will look on your tablet.

Do not neglect the simplest advice: see how your competitors have a menu. Does it fit in with the general concept of the establishment and what visitors order more often. Do not be afraid to borrow successful models and add them to your menu. But brazenly copy, of course, is not worth it. Correctly make a menu for a cafe or restaurant is possible only after analyzing the market.

Development of a menu for a cafe, stages

Creating a menu for a cafe or restaurant can be divided into several stages. First, a concept is formed: groups of drinks and dishes, positions for each group and price categories. Then a test tasting, after which key dishes are selected on the menu. The final stage is the creation of technological maps and the selection of the optimal serving dish for the visitor. We advise you to invite an experienced chef to draw up technical charts, which your chefs will use later on.

What to consider when designing a menu?

Target audience;

choice of cuisine;

format of the institution;

level of trade margins and optimal cost of each dish;

culinary trends.

Long or short menu

Remember, a long menu increases the time it takes to serve visitors. Instead of deciding on the order in a few minutes, they will study the menu for a long time and carefully. This is especially true for customers who came to you for the first time. They also can not decide what they should try, and consult with the waiter. The service speed of other tables is significantly reduced, which means you are losing money.

Some restaurateurs argue in favor of a long menu so that the client, having tried everything, will stop going to your place. This is a misconception. Remember: your regular visitors come back to eat their favorite dish again and recommend it to their friends.

Do not confuse the menu with a booklet with special offers of the week or month, which are often used as a serving rug or as a pyramid on the table. This is a great way to highlight your marginal positions and seasonal dishes, which we will talk about a bit below.

How to create a selling menu

Suppose your institution has already begun work with a well-designed menu. But you notice that some dishes are very poorly sold, although they have a minimal margin. It is important not only to work out the menu, but also to make it selling. It all starts with an analysis of the existing assortment and identification of the most marginal and popular positions. Perhaps we will tell someone the secret of the restaurant business, but almost all the owners of the establishments have been using the simplest and best method for more than 30 years.

The classic menu engineering technique was developed back in the early 1980s by scientists from the University of Michigan - Donald Smith and Michael Kasanawa from the USA. They took a popular model for analyzing the position of goods on the market and adapted it to the restaurant business in order to understand how different menu items work. Then we divided all the dishes from the menu according to two criteria: the share of sales in the category (in comparison with the average) and the margin per unit of goods (in comparison with the average). Only 4 groups of dishes came out:

"Stars" - high margin and good sales. The basis of a profitable menu.

Workhorses are good sales, but not too big a margin. It is not necessary to remove from the menu, but you need to strive to reduce their cost or raise the price.

Riddles - high margin, but weak sales. It is necessary to stimulate demand for such positions.

“Dogs” - low margins and poor sales. Garbage to be removed from the menu. Such dishes only distract visitors.

Food analysis

We will analyze in one category of the menu. For example, consider the category of “beer snacks” in a cafe or pub. Our goal is to determine which group the dish belongs to. We took the data on sales for one day in the proposed cafe, but it is better to conduct a similar analysis for a week or month period to avoid errors.

We fill in the table:

The number of all dishes sold per day: 15 + 70 + 30 + 85 \u003d 200. We add the known data and enter the total sales, total gross cost and gross margin. If you want to calculate foodcost, then divide the gross cost by the total sales in the category and multiply by 100%: 14 620.5 / 58 400 * 100 \u003d 25%.

To find out average margin of dishes,   divide the gross margin by the total number of positions sold: 43779.5 / 200 \u003d 218.9. Comparing the data for each position with this figure, you will understand which dishes you have are high-margin and which ones are not.

To find out share of sales of each dishdivide the number of servings sold by the total number of dishes sold and multiply by 100. If you want to find out average share of dish sales   in this category, then divide 100% by the number of positions in the beer snacks category: 100/4 \u003d 25%. Comparing the share of sales of each dish with the average share of sales, you will determine the most and least popular dishes.

Onion rings are a “star”, high margin and great popularity.

Basturma is a “dog”, low margin and demand. Feel free to remove the snack from the menu and replace it with a profitable position that will appeal to your visitors.

Rusks - a typical "workhorse", high popularity, but low margin. The cheapest position in the category. Perhaps you should increase the price of the dish.

Cheese balls - “riddle”, good margin, but poor sales. We need to make the position more popular. Launch a promotion or special offer with this position, emphasize the menu and give the task to the waiters to offer it more often.

How to highlight margin positions in the menu

Draw attention to margin dishes on the menu. Place them in a separate block, write in large print or contrastly highlight on the background of other positions.

Put the most marginal dishes in the first or last positions in your category. But they should not be the cheapest or the most expensive - it negatively affects sales.

Highlight margin dishes with a photograph. If you add a photo to each position, then emphasizing the desired dish will be problematic. But if you show only a few positions from the category, they will definitely catch the eye of the guest.

Add dishes with a margin above average in special offers. Make artificial restrictions on them. For example, a seasonal offer, a limited dish from the chef, only on certain days, etc.

Focus on rare and expensive ingredients in your meals. Everyone wants to try something unusual, something that cannot be bought at the store. Such components are a good justification for the high price.

Separate visually the prices from the items in the menu so that it is convenient for guests to compare them. Arrange prices in a separate column or divide by a dash. Importantly, do not write next to the name of the dish.

When planning a menu, you need to understand what kind of people will come to you. Based on this, it is necessary to build a common pricing policy of the institution. Do not rush to include in the menu dishes whose cooking standards you do not know. Consider supply disruptions, seasonality, and price increases. may also cause your menu to not work as you intended, so be sure to exclude them first.

You must always guarantee the excellent quality of the dishes and the exact time of their preparation. Do not forget that all efforts will be in vain if your staff cannot sell culinary masterpieces. Constantly test new layout models. The restaurant business does not stand still, every year there are fresh trends that you can always read about in our blog.

Restaurants that invest heavily in their menus work better than those that don’t. Menu design is vital to convincing customers to order certain things. He makes them return to try something that they could not try for the first time. Choosing the right menu templates can make a big difference to restaurant sales.

Menu design is not just what you sketched out there! This is based on the strategic location of items, dishes that you want to sell more (or are already selling well) are displayed in a prominent place.

Plan the menu in advance, before sending it to print. For example, look at the movement of the eyes of your visitors, try to make smaller (or remove) the dollar signs in the menu.

Proper menu design is very important. There is a difference between perplexed customers with random sales and customers who order dishes indicated in a prominent place.

Envato Market offers you all the design options for restaurant menu templates that you might wish for your small restaurant.

At the same time, designers and marketers who want to get more customers from a small restaurant offer a huge selection of menu templates from which you can also choose. Browse inspirational designs below.

Creative menu templates for restaurant.

Here are twenty restaurant menu templates with beautiful design and professional features. They come in several print-ready, flexible design options.

1. Food Menu Template Bundle

This modern, clean and visually appealing menu template is good for restaurants of all shapes and cuisines. Its minimalistic design, convenient for speakers, allows your visitors to quickly and easily select the desired menu options.

Use it for small restaurants of all types, from steak houses and bars to cafes and eateries. It has full-layer and organized files that will not cause difficulties with the menu, so you can be calm, showing the best dishes to your customers.

2.

This precise, modern and elegant menu design is ideal for use in restaurants. It has a minimalistic black and white layout and a nice breakdown between the letters, so the font will be readable for your visitors.

It is easy to highlight the most luxurious dishes of your little restaurant with its clean layout and thoughtful design. With Photoshop PSD files included and interchangeable images for greater customization, this template has a letter size for added convenience.

3. Cafe Menu Flyer + Business Card

Featuring a soothing color scheme, easy on the eyes and color contrast to highlight important points, this flyer is a decoration as far as the template allows.

With a competent layout and a unique font, this menu design is suitable for small operators of cafe restaurants, steaks and even snack bars. Its image files are available in both Letter and A4 format for additional marketing flexibility.

4.

If a complete menu setting is what you need, then this template cannot be discarded. It provides full control over the color palette, objects, images, text and content, making it easy to display your top-selling menu items!

A print-ready, multi-layered multi-function menu template is good for any type of restaurant you work in. It comes with JPG graphics and Photoshop PSD image files.

5.

With a simple but eye-catching restaurant menu design, this offer demonstrates the dishes of your small restaurant in an easy-to-read format. This makes it ideal for people of all ages, including young children, the elderly and everyone in between.

A sharp color contrast is enough to highlight the best-selling products, allowing hungry eaters to take them with ease. The template is perfect for a restaurant, pub, bar or cafe.

6.

The owners of small restaurants always hunt for menus that are simple and attractive, transmit information clearly and convincingly. This menu template is attractive for restaurant owners of all types, as it has a multi-functional creative design. If you want to sell more of your signature dishes than before, this template is a great choice, as it demonstrates your best product in the front and center.

7.

Clean design, large fonts and an attractive presentation - all this in the design of the restaurant menu. Make your most palatable meals easily distinguishable by hungry eaters with a clear template format, easy-to-read fonts and excellent color choices.

Don’t be confused by the name: the template can be quickly turned into a menu for restaurants, cafes and steaks. Ready to print, this menu is compatible with Adobe CS4 or higher.

8. Fruit Juice Menu Flyer / Magazine Ad

Torn between a multitude of colors and brightness, this fantastic menu template offers full customization. Is there a restaurant you want to create a menu for?

This is a great choice as it comes in Letter and A4 formats; editable text; and images that can be swapped. In short, this is the restaurant’s menu design that will help you sell more dishes and word of mouth.

9. Sailor Restaurant Package

This clear and presentable menu template comes with a neutral solid background and black fonts to help you write dishes right from the page. With Photoshop PSD image files, this design organizes your little restaurant's offerings into well-ordered rows and columns for quick understanding. Editing requires a minimum of Adobe CS6.

10. Café Menu and Restaurant Template

This interesting menu template has a smooth, neutral background and dense, bold colors that display graphics and images of food. The result is a clean, well-organized menu design of a small restaurant, allowing you to demonstrate the best dishes to the hungry customers of your eatery. The text is customizable, so you can choose it in accordance with any restaurant in which you work. It comes with Photoshop PSD and Vector EPS image files.

11.

A versatile menu design, this template is perfect for any small restaurant serving hamburgers, vegetarian dishes, sushi and everything in between! With a clean, crisp and juicy design, it is ideal for drawing the eyes of your visitors the most luxurious dishes of your menu. Large and bold fonts facilitate reading. That's it, you get a menu template, ready for printing, with five unique layouts to choose from.

12.

Grab the appetite and attention of eaters with this thoughtful and neat menu. Creating a hype and encouraging your visitors to spread the word of mouth by word of mouth, this template is great for multi-use.

Regardless of whether you have a bar, a restaurant, a grill or a dining room, you will be able to highlight your signature dishes and give a sip of water to customers using this convenient template. It includes Photoshop PSD image files and full customization with easily editable texts and images.

13. Doodle Cafe Menu + Business Card

The abundant amount of white space in the design of this menu makes it very useful, directing visitors to the mouth-watering menu items of your little restaurant.

This template has 3D elements, such as shading, which is a useful graphic design element that makes food images seem to drop right onto your visitors. Included is a business card template as a bonus.

14.

This restaurant menu template is completely minimalistic. Your visitors will love the Spartan design, broken up in color splashes and images to emphasize the components of your dishes.

Typographically wise, this template features clean, large, and easy to read headings that help visitors make their choice. InDesign INDD and Photoshop PSD graphic files are included, and business cards are part of this set of templates!

15. Food Menu Package 5

Small restaurant owners will love this menu template pack that promises full customization. You can quickly and easily change your logo, text, and images to manage menu design and messaging.

The layout of the menu - broken into cards - is ideal for demonstrating the specialties of your institution. This clean, modern template is suitable for all types of restaurants: cafes, canteens, steaks and more!

16.

Create a good atmosphere for your visitors with this menu template that combines the contrast of light and dark dynamics. This modern and attractive layout offers an alternation of black and gray backgrounds that provide a smooth background to showcase your little restaurant’s dishes.

Featuring large headlines and a two-column design, this menu tastes better than the dishes you want to sell. The template comes in A4 size and is ready to print. You can easily add information about your restaurants and quickly get this menu!

17. Food Menu Pack

If your small restaurant exhibits a large number of dishes, then this restaurant menu design is ideal for your purposes. With a menu package with two and three shapes, this package comes with Photoshop PSD image files.

Its evenly spaced page elements and large, readable headings and subheadings ensure that your visitors do not delay ordering. Full customization allows you to manage messages.

18. Minimalist Menu

Minimalism is the main theme of this restaurant menu template, which means a super-simple and elegant approach to design and presentation of information. A beautiful filling on a white space focuses the eyes of visitors on the names of your dishes.

Clean intervals ensure that people point out what they want without hesitation. Multipurpose design means use in any restaurants, cafes and fast food places!

19. Food & Restaurant Menu Chalkboard Template

Huge, beautiful images are at the core of this beautiful menu template. Direct the eyes of your visitors to the most popular dishes, impressing with high-quality images that are splashed across this template.

If you have a small restaurant, snack bar, sushi cafe or Internet cafe, this template will show your food in the best possible way! Full customization is provided when you can change text and images as desired.

20.

This menu template pack comes as a bonus with both bilateral and tripartite menu layouts and business card templates. Thanks to its black and gray design, this menu is an example of minimalism and aesthetics.

Contrast has been used effectively to make reading easier, the font is large enough to impress your visitors. Text, colors and fonts - everything is at your disposal with full customization!

Optimize your menu for best results.

Without ready-made menu templates, you will have to develop a layout yourself, which can be difficult. How do you arrange your topics? Choose simplicity or scope?

A creatively designed restaurant menu template gives you a professional starting point for your work. Here are some menu tips to help you increase your sales:

• Place the most important menu items in the place where customers look first, it is in the upper left corner, as when reading a book.
• Organize your menu into sensible and related sections, from appetizers in the upper left corner towards main dishes.
• Use only the highest resolution food images to create the impression of high quality food and ingredients.
• Remove dollar signs from the menu, as studies show that customers spend more money without these signs in front of prices.

Customize your menu and optimize it for sales and customer service.

Guests make the choice quickly, but usually the order is not very large, which leads to a low check. Why? Because the one-page menu does not allow you to immerse yourself in the gastronomic world of the institution and does not awaken the desire to try something new. Such a menu is associated with something ordinary. Suitable for coffee houses and some family restaurants, which often change their menu.

• Two page menu

The structure that best suits the menu. This format is easy to read and immerses the guest in the gastronomic world of the institution. It makes it possible to see all the menu items at once and facilitates the decision-making process. Suitable for all categories of restaurants: from coffee shops to the premium segment.

• Three page menu

A three-page menu is a reasonable choice if you offer a lot of positions and you need more space. However, remember that the two-page version is easier to read.

• Multi-page menu

The more pages on your menu, the less you can influence the choice of guest. Such a structure should be avoided. A great way to offer your guests more are special offers and seasonal menus.

HOW TO POSIT THE POSITIONS IN THE MENU?

There are two main answers to this question, and mutually exclusive. directions, how to position items in the menu.

The first school proposes to arrange the positions in such a way that the guest follows the traditional sequence of dishes. This means that snacks are located in front of the main course and subsequent dessert.

The second school believes that guests do not “read” the menu from start to finish. Instead, they skim over it. Therefore, if you want to highlight certain menu items, then you need to place them where the guest looks first. These areas are called focus points and they vary depending on the menu structure.

• In a one-page menu, the main focus point is in the middle of the page. The guest focuses his attention primarily here, then goes to the bottom of the page and finally to the top.

• In a two-page menu, the main focus is located on the upper right of the right sheet.

• In a three-page menu, the main focus is in the center of the menu. The sequence is as follows: upper right corner; upper left corner; bottom left corner; back to the upper right corner; bottom right corner and finally back to the center of the menu.

• Arrange profitable positions in the menu on the right to focus on them the attention of the guest. This method will help increase the check and lead to greater profits.

DO NOT FOCUS ATTENTION ON THE PRICE SPEAKER

A common mistake when compiling a menu is the location of the price list in the column on the right side of the menu opposite the positions.

Instead, give a price under the description of the dish, leaving two lines between them. Use the same font style and size for both description and price. An alternative is to put the name of the dish and its description in the center, and beneath them, center the price.

BRIGHT ELEMENTS

Bright elements such as various colored sections, icons, frames. Use them to draw the guest's attention to those dishes that bring you the greatest profit. Only here you should not get carried away so as not to turn your menu into solid squares, frames and color inserts. In this case, the guest will simply choose the dish that he knows and has tried many times, and will not decide on a gastronomic experiment in your restaurant.

HOW TO DESCRIBE DISHES?

Don't just list the ingredients. Write words that evoke emotions that arouse interest in the dish. Perhaps you want to tell guests why they included this dish on the menu. Maybe this is a family recipe that was inherited from my grandmother, or is it your favorite dessert since childhood? Make the description more personal and emotional so that the guest orders not just a dish, but becomes a part of the story and can tell friends and relatives about it.