Smoothies - food in a glass. Simple smoothie recipes

18.04.2019 Meat Dishes

In the wake of the promotion of healthy eating in our country, smoothie bars and fresh bars began to open. This is a relatively new phenomenon on the market; there are not many similar establishments in Russia.

They specialize in the sale of freshly squeezed juices and other products based on them. It can be cocktails and delicious desserts. On the one hand, it is beautiful, and on the other, it is very tasty and at the same time healthy. Let's talk about opening this type of business in more detail.

Market analysis

Profitability assessment of any business is based on the relation of supply and demand. Smoothie bars are in demand, however, they are not common like other food networks. The opening of such an institution is often affected by the climate. As you know, juices and soft drinks sell well in the heat in the summer, but with the onset of cold weather their sales drop sharply, giving way to hot drinks. This is a powerful argument when opening such a bar, for example, in the north of the country.

In order to meet the level and not lose on the market, you can additionally sell:

teas with the addition of juices and based on decoctions;
coffee drinks
cocoa and stuff.

For a large city, a network of small points in places where a lot of buyers are concentrated is best suited. These may be shopping centers. If the climate is cold enough, it is better not to open such establishments in the form of mobile street stalls, this will negatively affect sales in the winter season. As for the profitability of the business as a whole, it is very high, often reaching 80%, but we will touch on this issue in more detail.

Registration and business organization

Any business begins with registration on paper. This process is required. A smoothie bar is primarily a food production, for its opening it is also necessary to obtain the permission of the relevant authorities.

Required Documentation

Initially, you need to register. There are only two options:

Limited liability company.
Individual entrepreneurship.

The second option is simpler and preferable. Now choose a tax regime. When this process goes, in parallel you will need to start the search for the premises. The fact is that for bars and catering establishments you will need to obtain permission:

from the fire service;
from the sanitary-epidemiological service;
from Rospotrebnadzor.

To do this, specialists will check the production technology and premises for compliance with standards.

Location and premises

The location and design of the bar is very important in such a business. Not only obtaining work permits, but also the number of potential customers depends on how correct the choice will be. The first rule that you must adhere to: the place for the smoothie bar should have maximum traffic. Suitable for this:

Hypermarkets.
Airports
Business centers.
Large movie theaters.
Large fitness clubs.
Train stations.

This list can be continued for a long time, think where exactly in your city such an institution can be opened. It should be borne in mind that the presence of a worthy competitor in the same place is a minus, not a plus. A spacious room for business is not required - this is a big plus, 15-20 squares is quite enough, some entrepreneurs manage with smaller sizes of bars.

The room itself should be convenient for visitors, and at the same time, the design should correspond to a healthy lifestyle. Perfectly suited for this eco-style, wood and green color in the interior. Comfortable chairs, fruits, vegetables and herbs in the interior and behind the glass of refrigerators - everything should be simple, but bright.

Of course, all this requires equipment. It is quite expensive, and this should be discussed separately.

Equipment

When opening a smoothie bar, the main expenses relate to the purchase of equipment. It will help in the implementation of the project, reduce staff costs. This list will definitely include:

display case (here you can display blanks, fruits and vegetables);
high power juicer;
machine for squeezing juice from pomegranates and citrus fruits;
coffee machine of a professional level;
powerful mixer;
machine for cleaning fruits and vegetables;
fridge;
large freezer;
ice maker;
ice cream machine;
cash machine.

Additionally, you have to order a bar counter and other furniture.

Fruits, vegetables and herbs are stored for an extremely limited time. Even in the refrigerator, they will not lie for long, therefore a freezer is needed. It is also worth considering that the finished product also has a limited shelf life.

Assortment and suppliers

Initially, you need to decide what menu will be in your smoothie bar. It can be cocktails, juices, fruit purees, in fact, smoothies (prepared on the basis of mashed potatoes), teas, ice cream, muffins, coffee. In accordance with this, the range of purchased products is determined.

Remember that packaging finished products is beneficial only if there are a large number of buyers, as over time not only vitamins are lost, but also the taste of smoothies. The situation with juices is slightly better, but they will not be stored for a long time either.

Fruits, vegetables, berries are seasonal products. This is also taken into account when drawing up the menu and when calculating the cost of production. I would not want a delicious drink or dessert to disappear from the menu in the midst of sales. In order to prevent this from happening, seasonal products can be introduced.

Conclude agreements with suppliers in advance. For food production this is important.

Staff

For a business like a smoothie bar, there is no need to hire a large number of employees. Since the process itself involves working seven days a week, you will have to hire at least two bar workers. They must work in shifts.

In some cases, you will need to hire a cleaner if the smoothie bar is in a separate room. For those who rely on desserts, you need a cook and a kitchen worker. All workers must have sanitary books on hand.

All employees must be:

Competent in the preparation of juices and smoothies.
Neat.
Be able to sell goods.

The more cheerful the seller will look, the more customers will be at the point.

Advertising

Much here depends on quality marketing. Unwinding your own smoothie bar is not so easy. Buyers can be attracted in the following ways:

stake on counting calories or directly call the vitamin composition of dishes;
do not overestimate, breaking the stereotype that healthy eating is expensive;
to diversify the menu;
make a bright design;
advertise on the Internet;
arrange distribution of flyers.

The financial component of the business

The most serious question is always about money. Financial investments in this business are considered average. The plus is that the profitability is high, which means that the bar will pay off quite quickly.

The cost of opening and maintaining

The main expense items:

rental of premises;
paperwork;
purchase of equipment;
salaries of employees.

The owner will spend the most money on equipment. It will take about 900 thousand rubles to open an average smoothie bar. For example, a display case costs from 30 thousand and above, a good juicer can cost 100 thousand rubles, and mixers - about 35 thousand.

Saving on equipment is not worth it, because non-professional goods will not withstand the load and will quickly become worthless. Total, the owner will need at least 1 million rubles to open.

Future Income

The profitability of the smoothie bar is quite high due to the fact that there are few competitors in the market. This area is developing and is in great demand among buyers. Previously, only restaurant customers could try freshly squeezed juice, the rest were content with pack juices. Today it is in the past, juice of excellent quality can be drunk in the hypermarket.

Markup for finished products is 200-300%. Please note that the total amount should not be high. Taking into account all expenses, you can earn at least 100 thousand rubles a month.

Payback period

The longest payback period is one and a half years. Some businessmen would envy such profitability. Smoothie bars often pay for themselves in 10-12 months. You can accelerate this process by opening a network of bars in the city. The name and design should be bright and attractive. You can use the advice of nutritionists, come up with new unique recipes.

Residents of Russia need a high intake of vitamins all year round. Vitamin complexes are in great demand among us. However, eating fresh berries, fruits and vegetables is much nicer. By convincing your customers of this, you will get a big return. Such a business will definitely bring pleasure to its owner.

Also extremely relevant cocktails “smoothies” or “smoothies”, some of them are affectionately called “smoothies” (smoothies from the word “smooth” - soft), which are frozen or fresh whipped in mashed potatoes of different consistencies (depending on the status and capabilities of the restaurant) fruits, sometimes with the addition of cream, milk or juices. The charm of these “soft” cocktails is that in addition to their obvious usefulness, they are also incredibly tasty and charming or something, as if from childhood. A kind of toy for adults, helping to cope with the offensive position of non-drinkers among drinkers. That is, while your comrades are gaining viskar, sparkling with fading eyes, you are very lively, with pioneering spontaneity, order yourself different fragrant mixtures and drink them with full confidence of your rightness and chosenness, because the combination of usefulness and goodness is so rare thing that is almost impossible.

Juicy Bar

The first juice bar in Moscow. The main pride of the place is the Vit Grass drink, squeezed from germinated wheat. This is a herbal concentrate of dark emerald color, according to the action supposedly complete magic, eliminating at once a decent amount of toxins. With the habit of overturning such a "stack of health" can dramatically vomit, but it quickly passes. The remaining juices and mixtures are drunk without problems and side effects. Moreover, everyone belongs to a certain category of directional action, so that the guest knows why and what he is drinking right now. Cocktails are divided into immune boosters, energy drinks, antioxidants, aphrodisiacs and “helpers” in digestion. Each column spells out what specific substances these mixtures “expel” from the body and what elements they fill. So, immuno-enhancers enrich us with phosphorus, vitamin C and antioxidants, to get all this beauty, you need to drink, for example, Vitamin Ultimatum (apple, carrot, orange, ginger). Digestion will improve the mix of squeezed apples, olives and a mixture of oils (in fact, plain olive). The “explosion of energy”, consisting of carrots, apples, kiwi, parsley, can cheer up. The names, of course, are somewhat confusing and confused with their inappropriate enthusiasm, as well as the composition of cocktails, which is periodically duplicated, promising different effects. But you still feel a certain effect, and immediately upon drinking. How to explain it? And as in the cartoon volume: “Some kind of flexibility has formed in my whole body!”
Address: B. Nikitskaya, 24, p. 6
Phone: 202 64 45
Opening hours: from 9.00 to 22.00

Organiclab / OrganicLab Bar

A relatively young juice bar, but with great ambitions. And with us, as a rule, such combinations sin with blurred service. And the truth is, the waiters and the bartender are clearly half asleep. And after a carefully recorded order, in about fifteen minutes they may exclaim: “Oh, and we have bananas over, let's add a pear to you” (and the guest, maybe, doesn’t digest the pears at all). Or it’s wrong to arrange cocktails so that you first take on a stranger. Otherwise, everything is good here, the selection of whipped and squeezed ingredients is decent. In vegetables, these are celery, carrots, and tomatoes. Of fruits and berries - apples, pears, bananas, mangoes, pineapple, strawberries, cherries, raspberries, cranberries, black currants, blueberries, blackberries, plus such exotic things as Thai pineapples, mangosteen, and a very rare dragon (similar to a rose in tentacles) and longan (a kind of lychee). Examples: “Paradise kiss” - apple, raspberry, pineapple (290 rubles), “Berry Breeze” - cranberries, strawberries, cherries, black currants, blueberries, blackberries + apple juice (590 rubles).
Address: Novinsky Blvd, 8, Lotte Plaza Shopping Center
Phone: 617 08 88
Opening hours: from 10.00 to 22.00
Website: www.organiclab.ru

Cafe Avocado

This vegetarian cafe has been indecent for many years and to this day it remains the only “herbivorous” place in Moscow. This is an indisputable advantage, but it also has its drawbacks, which are also timeless. Such as a little edible dishes - especially beware of grilled vegetables, which desperately smell like sausages, because for some reason they are fried in oil “Smoke”. And not the most attractive cocktails, albeit very “healthy” ones. Still, “utility” only with great common efforts becomes a synonym for “goodies”. Say, “Spicy” cocktails made from freshly squeezed juice of carrots, celery with spices (150 rubles) or “Health” made from beet, cranberry and lemon juice (150 rubles) are frankly boring in taste. In the same Juicy-bar, an apple was added to beets, and you can already drink it, but here as a medicine - you just have to swallow it. There are non-alcoholic map options and more interesting. For example, Lassi is a traditional drink in South Asia, which is whipped from a mixture of dahi (yogurt), water, salt and spices, sometimes “salinity” is replaced with fruit, honey and rose water. The local lassi are made on the basis of kefir plus fruit and vegetables, syrup and spices, there are strawberry lassi (150 rubles), banana (140 rubles) and cucumber (140 rubles). For tomato fans, a standard healthy mix of tomato juice with parsley, celery root and Tabasco sauce (120 rubles) is provided. But classic bar cocktails deprived of alcohol-containing drinks, such as the Blue Lagoon without liquor and Mulled wine based on non-alcoholic wine, taste hopeless and sour, yet alcohol suits them.
Address: Chistoprudny Blvd., 12, building. 2
Phone: 621 77 19
Opening hours: from 10.00 to 23.00

Coffeemania on Nikitskaya

Everything that is interesting under the bar “not coffee” is interesting. Smoothies “Breakfast and Tiffany” (210 rubles), for which strawberries, strawberries and cream are beaten in a dense mousse (almost dessert). Dress code milk shake with black currant (179 rubles), as well as two El Niño neck made from strawberries, orange juice and lime, (250 rubles) and La Niña made from orange, fresh mint and mango (230 rubles). Closer to warm days, the Fresh Green cocktail will gain in popularity - a cross between non-alcoholic mojito and homemade lemonade made from mint, lime and apple (199 rubles). An unusual combination of “Tommy” - a mix of juice - was invented on a vegetable theme tomato and red bell pepper (150 rubles "). In general," Coffeemania "holds the brand for an hour ty originality, and in anticipation of fashion trends.
Address: B. Nikitskaya, 13, in the building of the Conservatory
Phone: 775 43 10
Work time: round the clock

The whole world is embraced by smoothie mania: smoothie restaurants open, stars sit on smoothie diets, smoothies around. Now you can often get an invitation to drink a glass of smoothie than to sit with a cup of coffee. They say that the smoothie fashion is so strong that this cocktail bypassed alcohol drinks in the menu of bars and restaurants in popularity.

Smoothies - a thick nutritious drink based on fruits, berries or vegetables. And not just a dessert, but a healthy diet in one glass, because it contains vitamins and minerals.

Smoothies are food for everyone: it is recommended to drink it for training athletes, children and those who wish lose weight as a substitute for traditional food. Almost magical properties are attributed to this cocktail: improving metabolism, moisturizing the skin and saturating it with vitamins, strengthening immunity and eliminating the effects of stress.

Initially, the smoothie cocktail recipe was extremely simple.: fruits or berries (or all together), together with ice, were ground in a blender, then the mass was filtered and served in a glass goblet. Later, others began to add to the basic ingredients: ice cream, cream or milk. A modern smoothie is an ongoing experiment: they put everything in a blender that they consider it necessary, depending on personal tastes and the richness of culinary imagination.

The main ingredients for smoothies

Fruits and berries

The most suitable smoothie ingredients are those fruits that are easy to mashed. These include: bananas, ripe persimmons, peaches, nectarines, apricots, melon and watermelon, mangoes, ripe (soft) pears, juicy citrus fruits. But apples are chopped worse, so it’s better to put them little by little.

Raspberries, strawberries, blueberries, blackberries, all soft berries are suitable for making smoothies. It is not necessary to use only fresh berries - frozen ones are also suitable.

Vegetables and greens

Vegetable smoothies have a very specific taste that is addictive. However, they are very useful and especially suitable for those who want to lose weight, because fresh vegetables have a low glycemic index and contribute to the detoxification of organism. Pumpkin pulp, tomatoes, cucumbers, celery, peppermint leaves and any other greens are suitable for smoothies.

The drink can be slightly “salted” with dried seaweed powder. This, by the way, will further increase the beneficial properties of the cocktail.

Additives

You can make the smoothie more saturated and turn it into a full-fledged nutritious dish by introducing additional additives. For example, milk (including soy or coconut), kefir, yogurt, cottage cheese, tofu, ice cream, nuts, oat or corn flakes.

Sugar (including as part of syrups or jam) is better not to put, it will nullify the main beneficial effect of smoothies. If you really want to sweeten the drink, add honey, but only very little.