Since the 16th century, vodka has always occupied a central place on the festive table of Russians. Today, there are many brands and types of this strong alcoholic drink in stores. Zelenaya Marka vodka from the Russian Alcohol group of companies enjoys the trust and popularity of buyers.

Alcohol is produced by the Topaz distillery. Due to the high quality of the ingredients and additional water purification with silver, the Green Mark has a mild and traditional taste.

Types and features

The brand confidently occupies a leading position in the market. The company's products are distinguished not only by quality, but also by variety.

1. Zelenaya Marka Kedrovaya is a vodka with pleasant organoleptic properties. Spicy coniferous notes in the taste of the drink are due to a special component - infusion on pine nuts. Within 10 days, the specialists of the manufacturer's company keep it in special containers, filter it and then add it to vodka. The composition of alcohol includes only high-quality ingredients:

• clean drinking water;
• luxury alcohol;
• sugar syrup;
• infusion of pine nuts;
• thickener glycerin.

Fortress 40%.

Volume: 1 liter, 500 ml, 700 ml, 375 ml, 250 ml.

2. Green Mark Rzhanaya is a popular vodka from the Russian Alcohol company. With the help of multi-stage filtration and multiple distillation, the drink becomes transparent. The finished product, thanks to the special ingredients in the composition, receives a mild bready taste. They are:

• infusion on rye bread;
• crackers from Borodino bread.

Fortress 40%.

Volume: 700 ml, 500 ml.

Green Rye Mark is perfect for a festive event. It goes well with meat and fish dishes.

3. Green Brand Traditional. The manufacturer guarantees the quality and safety of vodka thanks to the modern stream production technology. The human factor is completely excluded during the manufacturing process. The production is fully automated. Thanks to silver filtration, vodka has a mild but rich taste.

In addition to the main ingredients, the composition includes:

• infusion of wheat;
• glucose;
• food grade malic acid.

Fortress 40%.

Volume: 1 liter, 700ml, 500ml, 250ml.

Zelenaya Marka Traditional will delight connoisseurs and connoisseurs of real Russian vodka. Alcohol goes well with pickles, rolls, caviar, fatty and spicy dishes.

4. Green Mark Special Order. Vodka is crystal clear. It has a deep, expressive taste. Thanks to silver filtration technology, the drink is soft. A special palette of flavors obtained thanks to unusual ingredients:

• aromatic spirits of ginger and cardamom;
• natural lemon flavor.

Fortress 40%.

Available only in a volume of 700 ml.

The unusual composition provided the drink with an original taste and popular recognition. In summer, experts recommend serving vodka more chilled at a temperature of 5 degrees Celsius. In the cold season, it should be cooled to 10-12 degrees Celsius.

The largest alcohol holding Russian Alcohol and Zelenaya Marka brand are in demand today not only in Russia, but also abroad. Vodka can be found on the shelves in 20 countries. In just 10 years of operation, the company managed to win national recognition and 15% of the domestic Russian market. Since 2012, the Zelenaya Marka brand has been in the top three in the sales ranking.

The popularity of vodka was reinforced by the title of "Favorite Brand of Russia". Natural ingredients, multi-stage filtration and distillation, silver purification, the use of modern equipment and production technologies have provided the alcoholic drink with this honorary title for 4 years in a row. Positive customer reviews confirm the fairness of product awards and premiums.

Choice of the original

The manufacturer has created not only a high-quality drink, but an easy-to-use bottle with an original design. The design focuses on environmental friendliness.

It is known that the more popular the brand, the more interesting it is for scammers. The following signs will help distinguish original vodka from fake:

• the cap of the original bottle does not leak and is tightly screwed;
• the bottle is embossed and engraved on the glass;
• you can check the bottle number on the original;
• each bottle has a wax seal;
• the bottle should not be chipped or damaged;
• the logo is placed in the center of the bottle;
• the presence of the personal signature of the head of the quality control service on each label.

Today, all varieties of vodka from the Zelenaya Marka brand are in demand among consumers. High quality standards, reliability and safety make it one of the market leaders. She received well-deserved love due to her mild taste and affordable price. Consuming the drink in reasonable quantities will leave you with only pleasant impressions.

Vodka has been a companion of many holidays for quite a long time. Vodka Zelenaya Marka has been produced for quite a long time, and over the entire period of its existence, many consumers have managed to appreciate it. Its inimitable and rather unique design has become a very pleasant reminder for older people about the bright moments of the country. It was this rather simple and unremarkable design of Green Mark vodka that buyers liked.

1 What are the types of this vodka?

Vodka Green Mark has been produced for quite a long time and occupies a leading position in terms of popularity.

Today, under the name Green Mark, several types of vodka are produced, in particular, such as:

• Special Cedar;
• Special Rye;
• decanter;
• Traditional recipe.

For the production of each type, only the highest quality alcohol is used, as well as the best ingredients. This vodka is made from selected quality ingredients and uses a unique silver purification technology. Vodka Green brand Kedrovaya has an unusual, original and unique taste, which also attracts with its special aroma, which consumers like so much.

The quality of the manufactured product is guaranteed by a set of the most modern technologies, the most famous of which is a special patented cap design. It is a classic closure design that consists of a metal cap and a plastic tear tape. A branded label "Green Mark" is additionally hung on the neck of the bottle, which is also duplicated by extrusion in the glass of the container.

It is noteworthy that during the production of the first types of vodka, the Green Mark had an individual serial number, which was marked by the signature of the plant director. Thus, a system of three-level quality protection for alcoholic beverages, which are produced under the Green Mark brand, was developed and patented.

2 Who is Green Mark vodka intended for?

Vodka Green Mark is intended mainly for middle-aged men who are used to appreciating quality and have sufficient financial level to purchase such products. The target audience was determined through popular research of the modern market. It is important to note that despite the nostalgic theme of vodka, its creators did not in the least focus on the older generation.

As a result, a rather attractive and unique product was created, which is ideal for a very wide range of consumers. This alcoholic drink attracts both older people with its nostalgic notes, and young men with its high quality and environmental friendliness.

3 Features of the packaging and design of Green Mark vodka

Vodka Green Mark is quite in demand among consumers who are accustomed to appreciate the high quality and excellent environmental friendliness of such products. The image of this alcoholic drink is associated with the middle of the last century, and in particular with the Soviet era, when vodka was of high quality.

Vodka Zelena Marka additionally offers various kinds of original accessories. The standard package of this alcoholic drink includes 3 faceted glasses. Such vodka is sold in wooden boxes, which contain 4 bottles of an alcoholic drink. Additionally, the Green Mark is sold in linen briefcases, which are completed with two bottles and three glasses. Such a marketing ploy is very attractive to the consumer and impresses with its creativity and unusual style of execution.

In addition to standard containers, the drink is poured into classic faceted decanters, which are the best suited for a festive feast, because they can easily become a real table decoration.

Creating accessories for this vodka, the producers proceeded from the traditions that are inherent in Russia.

Marketers have done a good job of creating the image of Green Mark vodka, because its main task is to ensure the maximum possible coverage of the target audience. Despite the apparent simplicity of the idea, the promotion of this product was carefully planned, which made it possible to ensure the rapid development of this alcoholic product.

Advertising involves the use of the image of a barmaid-saleswoman from Soviet times. Such a good-natured woman attracts many people with her image and helps to convey a single idea to the end consumer. Without a doubt, this image is very different from the image of modern saleswomen who flooded modern supermarkets, but this is precisely what gives additional warmth and attractiveness to such an alcoholic product. Such a significant emotional component of this brand distinguishes it from a number of similar products. Vodka Green Mark is significantly different from the usual classic alcoholic drinks of this kind, which are widely represented on the modern market.

From the very beginning of its appearance on the modern market, Green Brand vodka has been noticed by both specialists and consumers who are used to appreciating high quality. Many consumers are also attracted by the rather unusual original design of such products.

The packaging stands out noticeably against the background of other alcoholic products. Due to the fact that the bottle has an additional well thickened bottom, there are no chips or cracks on the glass, which is why it can be easily transported to other countries.

Another distinctive quality of this vodka is that it does not have a screw cap familiar to everyone, and instead uses a cork, like for wine. The label on the bottle is glued only on the front side, which attracts consumers who want to take a closer look at it. The use of excellent computer graphics and unique color combinations enhances the packaging and makes it more effective and noticeable. This vodka stands out from the rest with its rather unusual and creative design.

4 Feature and advantage

Vodka Green Mark has long been noticed by consumers who are used to appreciating the very high quality of such alcoholic beverages. This vodka appeared on the shelves at the beginning of the XXI century. Gradually, this brand began to gain momentum.

It is especially worth highlighting Zelenaya Marka Kedrovaya vodka, because it is a very soft and special alcoholic product with a hint of cedar in taste and aroma.

Vodka Green brand Kedrovaya is simply an excellent and original product, which contains only pure water, alcohol and tincture of pine nuts. All this makes it extraordinarily refined and unique.

In general, Green Mark vodka is made only from the purest water, ripe high-quality wheat, as well as other required components. All components used are of very high quality and environmental friendliness. There are no extraneous chemical artificial components in this vodka, which is why it has been highly valued by consumers for quite a long time.

The entire brand and design of this vodka indicates its environmental friendliness and the fact that it is made only from natural ingredients without impurities.

The manufacturer in the manufacture of vodka uses a multi-stage filtration system, from which the taste becomes softer and more harmonious. It is worth noting that you need to consume it in small quantities to create a festive mood.

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Vodka "Green Mark" appeared on the shelves of Russian stores in 2002. Its unique design has become a pleasant reminder to older people about one of the brightest moments in the life of our country, namely the post-war era and the already distant 50s of the last century.

In those years of the 20th century, the country was at its peak. It seemed to people at that time that nothing was impossible for their Motherland. However, the Russian buyer liked the simple and unremarkable design of Zelenaya Marka vodka.

In 2003, the state-owned company Glavspirttrest, having launched a successful trademark, became a member of the Industrial Investors Association. The production of vodka was launched at the Topaz plant, and the Russian Alcohol management company began to promote the brand.

Today, under the name "Green Mark" four types of vodka are produced: "Special Cedar", "Special Rye", "Traditional Recipe" and "Decanter".

Judging by the feedback from consumers and information from the manufacturer, only high-end luxury alcohol, as well as natural ingredients, are used for production. The most important thing is that "Green Mark" is a vodka, on which the silver purification technology was first tested.

Among other things, the quality of the product, according to the manufacturer, is guaranteed by a set of modern technologies, the most famous of which is the patented cap design. It, in fact, is a classic closure design of a metal cap and a plastic tear tape.

A special corporate label "Green Mark" is hung on the neck of a bottle with alcohol, which is duplicated by squeezing it into the glass of the container. In addition, for the first time in the Russian production of alcoholic beverages, it was introduced that each bottle of Zelenaya Marka vodka had an individual serial number, marked with the personal signature of the head of the quality service of the producing plant.

Thus, the developed three-level protection of the quality of alcoholic products manufactured under the Green Mark brand served an excellent service in promoting this product on the Russian market.

In 2004, after receiving its first Brand of the Year award, Zelenaya Marka was included in the list of suppliers (listing) of the Auchan company, which sells Russian alcoholic products at the international level.

Now on sale you can see more interesting and attractive brands for the average buyer, which more and more claim leadership in the market niche of alcoholic beverages. To date, the "Green Mark" has lost its former popularity and demand.

Thus, even if it is very successful in its first appearance, the presence of strong competition can create problems for any brand. After all, he is not always able to resist more successful manufacturers. Every day there are more and more new types of alcoholic products, which promises to be better than others. However, the choice always remains with the buyer and his taste preferences.

"Green Mark" is one of the most significant projects in our portfolio. For five and a half years we have been working on turning this brand into a full-fledged brand. The first real Russian vodka brand. During 2006, 2007 and half of 2008, this brand is confidently leading in its category. And we are proud that, in part, this is our merit *.

This is the first part of the story. The story of how the brand was created.

TASK
The leader of the alcohol market decided to develop a vodka brand in the low-premium price segment.

ANALYSIS
An analysis of the competitive environment showed that there are no strong vodka brands in the “nostalgic” niche. All brands that formally use the attributes of the "Soviet" style in the design of their products do not have
emotional connection with the consumer.

SOLUTION
The innovation was to develop a “soulful”, close and understandable brand that connects the consumer to a strong and positive emotion.
The strategy was as follows - to build a strong emotional brand that revives the concept of "classic Soviet vodka and the culture of its consumption", as well as the atmosphere of "soulfulness and tranquility" associated with it.
This is a niche very close to vodka consumers - nostalgia for the good 60s - 70s, "when the water was cleaner and people were kinder." Remember the old Soviet films: "Operation Y", "Autumn Marathon", "Irony of Fate ..." - what good emotions they evoke. And note - in all these films, the characters are not averse to intelligently "take a stack." A sincere, kind story about classic Soviet vodka is the basis of the Zelenaya Marka brand.

In her stern look read: "No vodka!". But we know - in her heart she is a kind person, a few right words - and from under the counter a treasured bottle of rounded shapes appears.

PACKAGE DESIGN
Creating the right looking product was just as important as coming up with the world of the brand. On the one hand, it should be an easily recognizable product of that era.

However, it should be sold on modern shelves for modern people. It is necessary to take into account a huge number of factors: protection against counterfeiting, product quality, taste. The bottle should look advantageous on the shelf and be well identified by the consumer.
In the current version, Zelenaya Marka vodka is, first of all, the original bottle "restored according to the miraculously preserved drawings of Soviet scientists." The bottle is very soulful - soft, rounded with a slightly tapering neck. It is very similar to Soviet vodka bottles, but not quite. The bottle became slightly conical, inscriptions squeezed into the glass appeared. Emotions remained the same, but more trust. The metal cap is closed with a brown heat shrink that imitates sealing wax.

Label. A complex combination of three significant elements. At its core, this is an aged rectangular label - as if it came to us from those times. But we live in a different time. The product needs a high-quality trademark - in our case, a beautiful "Green Mark" logo with selective varnishing and gold stamping. Bright, catchy, rich. Maybe a little vulgar, but the product is massive. And another interesting element of the label is the “certificate of quality” - a blue plate at the bottom of the label. Moreover, the information on the plate is the same as on all Russian vodka labels, but the presentation makes this text weighty information - “protected quality!”. And the individual number (in fact, each bottle is numbered) and the signature of the head of the QCD give the label the status of a document.
The picture is completed by a “tag” with a logo, on an “eco-friendly” twine, hanging on the neck of the bottle. “Environmental friendliness” is, by the way, a separate issue. And more about this:

Environmental friendliness
Good vodka is vodka made from the purest water, ripe ears of wheat, etc. and so on. Those. everything should be very natural, “ecological”. As in those distant 60s, when the sausage was wrapped in brown paper, and kefir was sold in glass bottles with blue foil caps. And there was no "chemistry" then! “Environmental friendliness” is an important theme in the design of the brand’s brand attributes: this is an emphatically “simple” label, a cap imitating sealing wax, a label on a rough string, wooden boxes, a linen briefcase…

A box, a briefcase is the life of a brand. Consumers constantly need to throw something new. Otherwise, the brand will die. As has already happened with many well-known brands (on the vodka market).
For example, "Vodka box" - a wooden box for four bottles - a great option to argue for a box of vodka. Or a linen briefcase (with an emphasis on o) - an ideal device for transporting vodka to the place of consumption in the company.

And if, suddenly, there was no company - it does not matter, you have at your disposal a flask in a convenient canvas bag with one glass in a special pocket.

Or "Vodka Decanter" - a product for solemn and official events. The bottle is made in the form of a decanter, because it was in the decanter that vodka was served in a decent Soviet restaurant.

The original shape of the decanter emphasizes the premium nature of the product and distinguishes it from competitors.
The product is fully consistent with the spirit of the era and, accordingly, the concept of the brand.
Ideal for HORECA.

All these "toys" appeared gradually, because the consumer needs to play enough of each. And as a result, unlike other vodka brands, the interest in the product was constantly growing.

DESIGN OF SALES POINTS
Special racks for displaying Green Mark vodka are another example of the “ecological” style of the product.

PROMOTIONS
In addition to "toys", the consumer needs full-fledged "games". “Cut glass day”, “Subbotnik” followed by “washing” are spiritual events, in the spirit of the brand.

EXHIBITION STAND
Soviet grocery store. With all its attributes. Up to the cone-shaped sokonalivatel. In the role of a promo-gel, not thin models, but specific “aunts”. They are strikingly different from modern promo-gels, while creating an atmosphere of sincerity, warmth, humanity.

PROMO MATERIALS
A fridge magnet “THIS IS COLD VODKA”, a glass ruler, the newspaper “Lightning”, matches, cups ... - the list of small “chips” is almost endless. The world of a brand is formed from small things too.

Like virtually any other Russian vodka, this brand does not have any incredible story or legend that would bribe the consumer and motivate the purchase. Vodka "Green Mark" first appeared on the Russian market in 2002, and was immediately noticed by Russian consumers. Such an uncomplicated success story.

If, of course, to dig deeper, it can be noted that there are still references to this brand. We are talking about references to the post-war era, attempts to evoke nostalgia for those years, the time of recovery. But you must admit that these references are not so obvious.

The green stamp is rather an indicator of a laconic, simple style. No hint of "souvenir".

By the way, the slogan of this vodka is also quite simple: “Time flows. We remain ourselves." There is so much talk about stability in our country that such a slogan is most welcome.

In 2003, vodka began to be produced at the notorious Topaz factory, and the Russian Alcohol company took up the development of the brand. At the same time, 4 varieties of Green Mark vodka appeared: Traditional Recipe, Special Rye, Special Cedar and Decanter.

For the production of Zelenaya Marka vodka, luxury alcohol, natural additives are used, and vodka is also purified with silver.

Another important component of this brand is the patented design of the cap: "Cap". The "cap" is a metal top with an opening plastic band.

In 2012, Zelenaya Marka Vodka ranked third (!) in the world in terms of sales. Today this vodka is supplied to more than 20 countries of the world. And enjoys there, it is worth noting, very popular.

Moreover, this vodka has been repeatedly elected (and continues to be elected) as the “Favorite Brand of Russia”.

Varieties of vodka Zelenaya Marka

So, we have already said that Green Mark vodka is available in several versions:

Green Mark Traditional

This is a classic vodka, which is produced using the “stream” technology, that is, only technology is involved in the production process: a lot of equipment and minimal human intervention. The vodka is filtered with silver, which gives it a special softness.

Green Mark Cedar

This is a soft vodka, in which, as you might guess, there are tones of cedar, both in taste and aroma. In order to get a similar effect, use a filtered pine nut tincture. It is prepared in special containers for 10 days, only after that and filtration is added to vodka.

Green Mark Rye

For the production of this vodka, in addition to the main ingredients, an infusion of rye bread and spirit of fragrant crackers of Borodino bread are also used. This vodka is filtered in several stages until it becomes clear. Vodka is soft and very pleasant.

It can be said that these are the three main types of Green Mark vodka. The Green Mark in a decanter and the Green Mark, Special order were also produced at one time, but they are not as common as the options described above.