Chocolate is a product that has always been controversial about its benefits or harms. But at present, scientists have already proven that it is still more useful. Chocolate is of interest all over the world. Cocoa beans contain polyphenols, which are antioxidants that also have anti-inflammatory and antibacterial effects. And it's not a secret for anybody that the best remedy for depression is to eat a couple of pieces of chocolate. It is dark chocolate that contains flavanol, which helps accelerate the flow of oxygen into the brain cells, moreover, it slows down the aging process, improves sleep and resists prolonged fatigue. Hot chocolate also has useful properties, with some composition of cocoa butter and cocoa beans.

In Europe, chocolate fountains have been popular for quite some time, the unusualness of which is that instead of water, chocolate is poured into them. Such peculiar fountains began to spread in our country as well. Therefore, there is an opportunity to occupy your niche in business on chocolate fountains.
Such an “appetizing” chocolate fountain will not be superfluous at any event, but on the contrary will decorate it. The fountain can be placed at any event, be it corporate, children's birthday, wedding or anniversary. The chocolate fountain will not leave indifferent any of the guests, but will give an amazing impression. You can decorate the fountain in the most varied ways, as soon as your heart desires. Usually, pieces of fruit are laid out around it, which guests dip into flowing chocolate, thus turning it into an amazing dessert. Such an original business will allow you not only to make good profits, but also to feel the holiday and experience a lot of positive emotions.

What is a Chocolate Fountain?

Technically, this is a metal structure of three or more tiers. The design is powered by the mains. A special container constantly melts the chocolate, and the tiers of the fountain are installed on top of it. Thus, liquid chocolate spreads throughout the fountain all the time, creating a unique aroma in the room.

The best choice for the fountain is 53% chocolate, it has a high content of cocoa butter. This chocolate is not as viscous as others and has the ability to melt at the lowest temperature. Which producer country to use chocolate - Belgium, Sweden, France, Russia - is up to you. In addition, chocolate is not only white or black, to which we are already accustomed, but also colored. To obtain this unusual chocolate, fruit extracts are used. When serving fruits or desserts with chocolate, remember that if they are sweet, it is better to serve dark chocolate, and sour or sweet and sour ones are best combined with white chocolate.

The main production of chocolate fountains concentrated in England, France, USA, China and Switzerland. If you want to do such a business, you just need to contact a representative of one of the manufacturing companies in your city. In order to understand the design and principle of operation of the fountain, you will not need much effort from you - everything is quite simple and accessible. The size and height of the fountain can be very different, most often from 0.5 to 1.5 meters. The fountain can work as long as you want.

How do you organize this business? We offer you two options:

1. Place the fountain in the lobby of a cafe, restaurant, hotel, theater, etc.
2. Provide the rental of the fountain to others for celebrations. The rental price includes delivery, installation, setup, and maintenance of the fountain.

Let's see what it will be income from the "chocolate" business.
Let's consider a small fountain that can serve approximately 50 people. You will need 2.5 kg of chocolate ($ 50), 7 kg of fruit ($ 30). The rent will be around $ 250. The approximate income comes out $ 170.
The chocolate fountain will pay off in about 1 month.
In this business, as in any other, advertising occupies an important place. It's a good idea to run a paid demo show. This will make it easier to understand what the demand will be and determine prices.

I propose an excellent and interesting business idea - the manufacture of chocolate fountains for various celebrations and holidays. These celebrations include birthdays, weddings and much more.

Chocolate fountains are a profitable business

The chocolate fountain will be a wonderful decoration for any occasion. So what are chocolate fountains? Externally, it is a high multi-tiered structure made of metal. This design is powered from the mains. But instead of water, delicious liquid chocolate flows in such a fountain. This design is installed on a special hot chocolate tray. Liquid chocolate is constantly circulating. This gives the room a fabulous chocolate smell.

How to organize this business? How can you make money on chocolate fountains?

First of all, you should purchase about 10-20 similar liquid chocolate fountains. And then you will look for clients, and rent out such structures for various holidays. The cost of liquid chocolate fountains depends on many characteristics: height and design. The largest fountains, two meters in size, can cost about 15-20 thousand rubles. Small models, about half a meter in size, cost about 3,000 rubles.

Where to buy similar designs?

For example, you can see an assortment of similar designs in online stores. As a rule, the largest assortment of fountains is presented there. In order for the fountain to work at its maximum and look presentable enough at the holiday, you will have to spend from 5 to 10 kg of chocolate. Again, it all depends on the size of the given structure. The customer himself chooses which chocolate he likes. White liquid chocolate will look especially impressive. The white chocolate fountain will hardly leave anyone indifferent.

For the fountain to work to its fullest, you need from five to fifteen kilograms of chocolate. Chocolates are chosen by customers. For weddings, cascades of white chocolate will look symbolic and more beautiful, although again it depends on the taste of the customer.

Business payback

It all depends on the region and the number of orders. The payback can be anywhere from two weeks to two months. Each fountain pays off in 2-3 rent. Renting a large chocolate fountain is 6-8 thousand rubles. Now imagine how much money you can make on such a rental?

Business benefits

This business can be opened with a small start-up investment.

Fast payback.

To organize this business, you do not need to have any skills or knowledge.

To find your first customers, use a variety of advertisements: local newspaper, TV radio, Internet, social networks. In our country, people like to hold various celebrations and holidays noisily and expensively. Therefore, such a service will definitely find its client audience!

When holding birthdays, weddings, corporate and other holidays, I want the event to be remembered. And it is imperative that it be delicious - you will lick your fingers! You can set tables with food, invite animators, decorate the room with balloons, flowers, arrange noisy and colorful fireworks.

And if you add a chocolate fountain to the holiday, then the euphoria from the presence at the unforgettable event will definitely be among the guests and the hosts. This holiday will be remembered by everyone for a long time.

What is a Chocolate Fountain? Tall metal multi-tiered structure powered by the mains. But instead of water, liquid chocolate cascades down.

The structure is installed in a special hot chocolate tray that is constantly circulating. Imagine the smell in the room! This smell alone will set the guests up for a holiday in a moment.

Place the sliced ​​fruits and small skewers or forks to prick them around the fountain on elegant dishes. Dipping fruit in a chocolate fountain will appeal to everyone.

What is this business idea? You need to buy a dozen or two fountains of various sizes and rent them out for celebrations and all kinds of holidays. You can even set up a point with a fountain near an entertainment or shopping center.

The production of chocolate fountains is established in many states of the planet. The height of the fountains varies from half a meter to two meters, from 3-tiered to 7-tiered. They are constructed of stainless steel, wear-resistant and strong, there is no need to worry about breakdowns and repair costs. Depending on the size and country of origin, the price of a fountain varies from 3,000 to 20,000 - 25,000 rubles.

Finding and buying a good chocolate fountain, for example, over the Internet is not difficult at all. It is enough to write the following phrases in the search line of any search engine: “Buy a chocolate fountain in Moscow” or the following phrase: “Buy a chocolate fountain in St. Petersburg” and you will be offered a large number of proposals. Choose, negotiate and purchase. Honestly, you will not regret it.

For the fountain to work to its fullest, you need from five to fifteen kilograms of chocolate. Chocolates are selected by customers. For weddings, cascades of white chocolate will look symbolic and more beautiful, although again it depends on the taste of the customer.

Searching the Internet can help here too. Again, write something like: "Buy chocolate for a chocolate fountain" or "Chocolate for a chocolate fountain" and all your problems with finding the right chocolate will be solved very quickly.

For a children's party, milk chocolate is better, since not every child perceives the white colors of chocolate, he has a clear idea in his mind: once chocolate, then brown. The color scheme of hot chocolate can be diversified by adding safe dyes to white. The result is pastel delicate colors.

The return on business depends directly on the region and, of course, on the number of orders. The costs can be recouped in the first two weeks, or in 2 months. The rental price of a chocolate fountain in the agencies of the capital varies from 5 to 15 thousand rubles (this is for a large, 2-meter fountain for 120 - 150 people).

Each fountain pays off for two or three rentals. The fountains take up a little space, if we consider the business as fickle, then you can make good money on it.

If you rent a point in an entertainment center, installing a fountain there, then the equipment will bring constant income. On disposable small plates, customers can serve fruit, chopped on skewers.

The cost of a dessert per plate, depending on the number of pieces and the presence of exotic items on the menu, will vary from two to five dollars. Subtract from the income the cost of renting a point, chocolate and fruit, you get a net profit, which, I assure you, is several times higher than the amount spent on the business.

And when a larger customer appears, then nothing will prevent you from renting the fountain for a day or two.

When you feel that they know about you and the business is on stream, then you will need to buy fountains for champagne, juices or wines for the chocolate fountains. Believe me, these fountains will be the center of attention at any celebration or event. They will become a highlight that everyone will remember.

What else is business good for? To put it on stream, you do not need to have special skills and knowledge. Initially, it will be necessary to advertise in the local newspaper or on the radio, preferably with a photo in the press - this will attract the attention of customers.

If opportunities permit, you can shoot a small video for outdoor screens - chocolate fountains always look more spectacular and bright, which will surely attract attention.

A significant event is expected in your family (child's birthday, wedding, anniversary or anniversary of some memorable date) and you want to make your holiday unforgettable for everyone? Then mini is a must for you.

• will pleasantly surprise all guests (since this is a fairly new festive accessory for Russia);
• will create a festive atmosphere and a sense of the realization of a childhood dream for many guests of the older generation;
• fill the room with a delicious aroma of chocolate and cheer up everyone present;
• will give each guest a unique opportunity to choose and create a treat according to their own taste (everyone present is "his own chocolatier");
• replaces, though delicious, but everyone is already tired of the order of the birthday cake;
• will become that "highlight" of your celebration, which will be remembered for a long time and with delight by all your guests.

How does the device work?

Small chocolate fountain comprises:

• base part with electric motor;
• lead screw;
• turrets (tubes) with tiers.

How the chocolate fountain works

A heating element located under the bowl of the appliance heats the chocolate placed in it and maintains a constant temperature of the molten chocolate mass at 60 degrees.

The chocolate, heated to a liquid state, is fed to the uppermost tier with the help of a rotating feed screw located inside the tower, overflows the edge and slowly flows down in a continuous stream.

There it falls back into the bowl with the heating element, and the process is repeated over and over. The chocolate fountain is a mesmerizing sight. The oily, sparkling mass of molten chocolate is really beautiful. And what aromas she produces at the same time!

Cooking the chocolate fountain

How to make a chocolate fountain?

• Assemble the previously washed and dried parts of the device according to the manufacturer's instructions.
• Place your fountain on a perfectly flat surface and plug it in (the switches on the device should be at the “off” mark).
• Pour in the lower bowl as much chocolate as recommended by the manufacturer of the device (since the capacity of the mini-fountain bowl can be from 300 g to a kilogram).
• Turn on the heating element and stir periodically the chocolate mass, realizing it evenly melting.
• The completely melted mass should fill the bowl to the very brim. If you see that there is not enough chocolate, add more.
• Is the chocolate completely melted and has a uniform consistency? So it's time to turn on the motor. The chocolate rises to the top of the tower and starts flowing down.
• After two minutes of operation of the device, the motor must be turned off for about half a minute so that air bubbles come out, preventing the chocolate from flowing down evenly. Then the motor can be turned on again.
• Add non-melted (hard) chocolate to the appliance with the motor running.
• Add cold liquid to a working appliance: the movement of the chocolate will stop immediately.

What absolutely can not be done

Can I use regular slab chocolate?

It is believed that ordinary slab chocolate is not suitable for making a chocolate fountain. This is not true. For this purpose, you can use any type of chocolate: dark, white, bitter, and porous.

The only condition: this chocolate must contain at least 60% grated cocoa and it must not contain any additives containing hard small pieces (nuts, waffles, cookies, etc.). Small particles can block the rotating auger inside the tower and damage the device.

Bar chocolate is very thick, so you need to change its consistency to use it in a fountain. For this:

• the chocolate must first be melted in the microwave or in a "water bath".
• Then cream, strong alcohol or refined vegetable oil are added to the chocolate (at the rate of ¾ a glass for two chocolate bars).
• Then turn on the heating element of the device and let it run for a few minutes.
• Pour the prepared chocolate mass into the bowl of the appliance and turn on the motor.

The best chocolate for a chocolate fountain

The best effect is provided by the use of special chocolate containing a large amount of natural cocoa butter.

Belgian chocolate for a chocolate fountain is what is guaranteed to ensure the smooth operation of your magic device and delight your guests. Benefits of Belgian Chocolate:

• low (below 45 degrees) melting point;
• it gives a plastic chocolate mass of the desired viscosity level (no oils and thinners need to be added to it);
• has an exquisite taste.

1. Belgian chocolate of the Puratos company: black belcolade 56%, bitter belcolade 28%, milk belcolade 34%, white belcolade 28%. Chocolate of this brand is made in the form of blocks or tablets and is sold in packs of 5 kilograms.
2. Belgian chocolate from Unifine: Maracaibo (34%), San Felipe (dark chocolate 56%), Cabo Blanco (white chocolate 27%). This chocolate is packaged in 5 kg bags.
3. Belgian company Trick: milk chocolate 37.8%, dark chocolate 56.9%. Packaged in packages of 2.5 kilograms.
4. Chocolate glaze of the Italian company Italica: dark and white glaze in packages from one to 25 kilograms.
5. The chocolate glaze of the Italian company Unitron: the “Karibe” glaze (produced in the form of discs) is sold in bags of 25 kilograms.

Chocolate frosting is made using non-lauric cocoa butter substitutes, so they are orders of magnitude cheaper than chocolate. However, the melting point and good taste make the glaze quite suitable for use in chocolate fountains.

What can be served with a chocolate fondue?

The mini chocolate fountain is perfectly complemented by:

• pieces of fruit (bananas, apples, pears, kiwi, orange, mango, apricots, peaches, nectarines);
• fresh berries (strawberries, cherries, raspberries, blackberries);
• marshmallow, souffle, marmalade;
• biscuits, biscuits, waffles, nuts, small muffins, slices of bread.

Don't forget to prepare special skewers, forks, or long toothpicks so that guests can pin whatever they like on them. If there are seeds in berries or fruits, it is better to remove them in advance.

Safety rules when handling the device

• The chocolate fountain is easy to use, and a child can easily handle it. But at the same time, there must be an adult nearby who is able to control the actions of the child.
• Handle the device with care so as not to burn yourself with hot chocolate and hot parts of the device: during the operation of the fountain, only touching its buttons is permissible.
• Take care in advance that the fountain is installed on a level surface to prevent the danger of it overturning.
• The fountain can only be operated indoors. Don't take it outside.

In Russia, the chocolate market is developing rapidly. From 2013 to 2019, the consumption of chocolate increased from 6 to 8 kg per person per year. Despite the trend towards proper nutrition and a healthy lifestyle, they continue to buy sweets and candies: for themselves and their families, as a gift for a holiday. The chocolate business pays for itself in a matter of months and generates stable profits for the owners.

Chocolate Making Business Ideas

There are two models for organizing the technological process: home or industrial production of chocolate.

By choosing the first option, you can start a business at home in the kitchen with a minimum investment in equipment. But it will not be possible to register such a business officially, so the responsibility for working without registration with the Federal Tax Service and paying taxes will lie with you.

In the second case, you will have to comply with the requirements of inspection authorities, rent and prepare a workshop, hire employees and establish a stream production of chocolate products.

Making handmade chocolate

"Chocolate boutique" is a concept that came to Russia in 2016. The boutique sells premium handmade chocolates made according to home recipes. The owners of such establishments rely on the uniqueness of the products, yielding to large workshops in terms of production.

The assortment of the chocolate boutique includes:

• dark, white and milk chocolate bars;
• chocolate with fruit and berry fillings;
• truffles;
• sweets with non-standard fillings;
• gift sets of different types of chocolate.

Customers can order custom sets, chocolate fountains, and even engraved candy.

The fashion trend in gourmet boutiques is a combination of incongruous tastes. Manufacturers of elite chocolate offer ginger, chili peppers, candied fruits and even bacon as filling. They sell flavored candies exclusively in their original packaging.

Handmade chocolate is a delight for gourmets, so it will always find its buyer

Making fruit in chocolate

Strawberries, apples and bananas are fruits that are in demand all year round. Combined with chocolate, they form a unique delicacy. The advantage of the chocolate-covered fruit production business is minimal competition in the Russian market. The disadvantage is the pronounced seasonality. In winter, the value of the fruit rises and the demand from buyers falls.

A possible way out of the situation is to rent an area in a city shopping center to work even in the cold season, in a place with maximum traffic. In advertising, you can focus on the saturation of products with vitamins.

There is nothing tastier than fruit in chocolate: neither children nor adults can resist this delicacy

Making chocolate figurines

The technology for making chocolate figurines is simple - hot chocolate is poured into molds, then cooled until solidified and the halves are removed. The edges of each are carefully heated and glued together. Figures are used to decorate cakes and pastries, they are presented for holidays to children and adults.

To prepare a chocolate butterfly or openwork lace, you need:

• melted chocolate;
• glass bowl for heating;
• Silicone forms.

Instead of molds, you can use any objects: cups, stacks, spoons, paper sheets and others. By combining different types of chocolate and adding food colors, pastry chefs give the figurines a unique design. Show your imagination and an unprecedented result will not keep you waiting.

Chocolate figurines are ordered to decorate wedding and anniversary cakes

Where to start: business registration

Chocolate production belongs to the food industry, so be prepared for numerous inspections by the SES and Rospotrebnadzor. Register a business before starting work by choosing one of the forms - LLC or IE.

Benefits of being an individual entrepreneur:

• registration in 5 working days;
• minimum state duty when registering a business;
• minimum of documents.

The main disadvantage of an individual entrepreneur is liability to creditors with all property. If you own an apartment, and the business has accumulated debts, be prepared for the property to be put up for sale.

Advantages of opening an LLC:

• financial responsibility within the authorized capital;
• a member of a legal entity can exit it by alienating a share of the company;
• the company can be sold or donated if necessary;
• in case of suspension of activities, the organization does not transfer contributions to pension and insurance funds.

The disadvantages of an LLC are a complicated registration procedure and the need to contribute authorized capital from 10 thousand rubles, as well as a state fee of 4 thousand rubles. for the registration of the company.

When registering, choose a tax system that is comfortable for you. Small businesses should consider a simplified regime (STS 6 or 15%). When planning to open a large production, think about UTII (flat tax on imputed income). The amount and procedure for paying taxes depends on the chosen system.

Table: Comparison of Tax Regimes

Obtain permits from Rospotrebnadzor and Pozhnadzor, as well as the conclusion of the SES about the possibility of starting work. Get a health certificate, even if you will make candies in minimal quantities.

Organization of home production of chocolate

An exclusive homemade confectionery can compete with large industries due to the quality of products, the use of natural ingredients and proven chocolate recipes. When working on your own, pay close attention to the quality of the product. Experiment with combinations of flavors, offer customers a variety of products. The disadvantage of a home business is the inability to officially register a company. This is due to the fact that the kitchen room must be removed from the housing stock in order to organize food production in it. In this case, you assume all the risks associated with informal entrepreneurship.

Recipe and manufacturing technology

Observe the recipe and technological process when making chocolate - the taste and shelf life of the finished product depends on it.

The simplest homemade chocolate recipe:

1. Mix 5 tbsp. cocoa spoons, 7 tbsp. tablespoons of sugar and 150 ml of milk in a bowl. Bring the mixture to a boil over low heat, stirring constantly.
2. Gradually add 1 teaspoon flour and 50 g butter. Continue stirring until smooth.
3. Pour hot chocolate into molds, after adding the filling (waffle crumbs, nuts, raisins) into it.

Choosing chocolate, customers first of all pay attention to the appearance and taste.

When the chocolate cools down, you can eat it. You can store homemade sweets for 2-6 months at temperatures up to 17 degrees. Chocolate may only be transported in vehicles equipped with cooling systems.

The weight of the candy should not exceed 3–6 g, so that the client can put it whole in his mouth and taste it without biting off.

Requirements for the premises

The technical conditions for the production of chocolate are determined by GOST 31721–2012. In the document, you will find information on the quantity of ingredients for the manufacture of various types of cocoa-based products, as well as the requirements for equipment and workshop. Despite the lack of registration and verification, try to comply with the maximum requirements of the standard. The room must be ventilated, with an artificial temperature regime and a low level of humidity. The optimum temperature for storing chocolate is up to 17 degrees.

Purchase of equipment and raw materials

A home bakery can be opened with minimal investment if you work to order and use kitchen equipment. Purchase raw materials for the production of chocolate:

• chocolate mass or cocoa;
• cacao butter;
• sugar;
• vanilla;
• emulsifiers;
• milk or cream.

Buy quality ingredients. To save money, replacing cocoa butter with palm, and cocoa with carob, you risk the taste of future chocolate.

At home, use a coffee grinder to grind cocoa beans into powder

With the development of your business, start purchasing professional equipment:

• a high-power juicer for producing cocoa butter;
• sander for removing excess moisture;
• temper for fast crystallization of chocolate;
• various shapes and stencils.

The cost of a home kit for the production of elite sweets does not exceed 150 thousand rubles.

Sales and advertising company

Sell ​​candy directly to customers at first. To do this, create groups on social networks, take attractive product photos and post ads. Invite friends and acquaintances to groups, set up targeted advertising for members of competing groups.

When you develop a business and open a kitchen outside the home, having received permission from the SES, negotiate with retail chains and coffee houses that do not have cooking, and supply sweets for sale. The main thing is to comply with the terms of delivery and storage of goods.

Financial calculations

Home production does not require any special costs and pays off within a few months.

Table: costs of starting a business

Table: systematic costs

Planned income

The cost of one bar of exclusive handmade chocolate is 200 rubles, the cost of making it is 25–35 rubles, depending on the filling. On average, 200 tiles can be sold per month, the total income is 40 thousand rubles. The net profit per month is 15 thousand rubles, the payback period of the home business is 5 months.

Business plan for the production of chocolate on an industrial scale

Industrial production is different from home production. You will not be able to cope with the volume of production alone, you will need to involve employees. Equipment for a full-fledged workshop is dozens of times more expensive, and the manufacturing technology is more complicated than home-made.

The first thing to do at the enterprise is to hire a technologist. He will be responsible for the chocolate making process and work out the recipes. Buy raw materials only after working out each recipe.

To obtain chocolate, cocoa beans are fried, ground and mixed with the remaining ingredients in a conche machine, and then cooled and formed into bars.

The process of making chocolate in the workshop is automated and includes the following stages:

• dosing of components;
• initial mixing;
• mixing in a conche machine up to 3 days;
• heating the chocolate mass up to 50 degrees;
• filling in forms;
• cooling to 33 degrees and holding for 40 minutes;

The production of different types of chocolate differs in the initial set of ingredients and technology adjustments. To make porous chocolate, it is enough to add air when loading raw materials for conching, and for bitter chocolate you will have to use more cocoa powder.

Room selection

To organize a chocolate shop, a room with an area of ​​60 sq. m. Requirements for the workshop:

• is not part of the housing stock;
• equipped with ventilation;
• there are sinks with cold and hot water;
• walls are finished with tiles up to 1.5 m from the floor;
• the rest of the walls are painted.

To make the tiles and candies perfectly even, buy a molding machine from the workshop

In the room, equip a place for a warehouse of products with an optimal temperature, as well as an office and directly a workshop with equipment.

Purchase of equipment

The cost of purchasing equipment ranges from 1 to 10 million rubles. Industrial equipment for the chocolate shop:

• ball mill for mixing ingredients;
• boiler for kindling oil;
• mixing conche machine;
• refrigeration equipment;
• temper for crystallization of chocolate.

In conche machines, the chocolate mass is kept with constant stirring for 24-72 hours

Accessory equipment:

• conveyors;
• ventilation system;
• thermostats;
• planetary pumps;
• hoods;
• molding equipment;
• packing unit;
• printing press for making wrappers.

Purchase of raw materials

Chocolate is made from cocoa beans, which can be purchased in Africa, Australia, Asia. There are three types of beans suitable for the production of chocolate:

• "Creole" - selected top class beans;
• "Outlander" - average quality;
• "Pumpkin" - low-grade beans.

Cocoa beans go through three stages before they turn into powder:

• frying at a temperature of 150 degrees;
• separation of liquid and husk;
• grinding into powder.

In addition to powder, buy cocoa butter, sugar and milk, as well as filling ingredients if you plan on making candy.

Don't skimp on ingredients: the more natural ingredients, the higher the quality of the chocolate

Staff recruitment

Hire employees for the normal functioning of the shop. Make sure everyone has valid health records.

Composition of employees:

• manager;
• accountant;
• technologist;
• confectioners;
• driver;
• cleaner.

Enter into nondisclosure agreements with the employees of the company's recipe.

Assortment formation

Large confectionery factories use a similar recipe, and their production volumes do not allow producing exclusive chocolate in small batches. In a small workshop, you can make chocolate according to original recipes, varying the composition of the components and filling.

Together with the technologist, evaluate the production capabilities, calculate the estimated production volumes. Develop your own specifications. Based on the planned purchases of raw materials, create a menu. Make them out and post them on the company's website or in a group on social networks.

The assortment of the high-end chocolate boutique usually includes handmade chocolates and cakes, as well as beautifully packaged gift sets.

Possible distribution channels and advertising

Chocolate lovers (82%) buy their favorite product in supermarkets at the same time they purchase other goods. At the same time, 21% of them are ready to specially go to the store for chocolate. More often than others, they choose milk tiles, less often - bitter ones. Only 4% of customers love white chocolate. Chocolate boutiques with exclusive varieties of their favorite product are gaining momentum.

Probable distribution channels:

• supermarkets;
• off-chain grocery stores;
• stalls, tents;
• coffee shops, cafes;
• fairs, exhibitions.

• shops, coffee houses;
• internet, social networks;
• city ​​magazines;
• release of own catalogs;
• sponsoring events.

So that your product does not get lost on store shelves, do not skimp on original packaging and memorable advertising

Business calculations

Calculations are shown using the example of a workshop with an area of ​​60 sq. m., equipped with everything necessary and operating under license.

Table: opening costs

Table: recurring costs

Expected income

The cost of one chocolate bar is 100 rubles, the cost of making it is 20–35 rubles. On average, 5200 tiles can be sold only through retail chains per month, the total income is 520 thousand rubles. The net profit per month is 260 thousand rubles, the payback period for the home business is 2 years.

Business profitability reaches 200% even when using natural ingredients. If you replace cocoa powder and cocoa butter with cheap analogues, it will increase by another 1.5 times.

Franchise or own brand

You will need impressive capital to start your chocolate business from scratch. There is an exit. When in doubt, buy a franchise. Notable franchised chocolate factories:

• "Shantimel";
• Podarilli;
• Frade.

Franchise benefits:

• work under a well-known brand;
• proven production technology;
• the opportunity to buy equipment at a discount / lease;
• consulting assistance;
• business mechanics;
• feeling of teamwork.

Disadvantages of franchising:

• the need to pay the franchise seller a monthly fee - royalties;
• high business value;
• overestimated requirements for the incoming partner;
• the need to comply with the terms of the franchisor.

The buyer of a franchise always runs the risk of running into an unscrupulous company, which, instead of the existing mechanisms for effective work, only gives a couple of instructions on how to do business.

The Confael franchise allows you to ensure stable turnovers and gives you the opportunity to get higher profitability compared to a business created from scratch

Newbie mistakes

Beginners in the chocolate business are often mistaken. The key problem is the underestimation of consumer needs. This is especially true for manufacturers in small towns. They rely on the uniqueness of the product, not paying attention to consumer qualities. As a result, the client receives an exclusive candy in an expensive package, but it tastes obscene. Naturally, the client does not come again. In general, in provincial cities, people make excessive demands on the quality of food, compliance with which is the key task of an entrepreneur.

Having decided to start a chocolate business and have enough funds, don't hesitate. Assess the market in your city, analyze the demand of potential buyers. Calculate your expenses and income and get started. When in doubt, choose a popular franchise and follow the proven methods of professionals.

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