How to increase the number of diners. Enthusiasm is the key

13.10.2021 Healthy eating

How to increase the profit of a restaurant - this question is asked by many restaurateurs and restaurant business owners. You can often come across the problem of the cook - the owner, when he, like a kind housewife, knows how to cook, but does not know how all this can be translated into the equivalent of money. We will pay attention to this topic.

Why do people come to the restaurant? The answer is obvious - to eat deliciously, have a good time, relax and unwind. Delicious food is the very first thing that makes a client come to you, to your establishment. People are ready to pay money for comfort and satisfaction of their most refined preferences and not only taste.
The ultimate goal of any business is the income that your "brainchild" will bring to you. Sooner or later, everyone may face the problem of the so-called "ceiling", when there seems to be profit, but more than a certain amount, it does not rise, no matter how hard they try. We have already talked about little tricks and now we will talk in more detail.

In order to increase income and, accordingly, profit, you need to pay attention to the psychological and economic aspects. In the fight against the "profit ceiling", first of all, it is necessary to pay attention and carefully analyze the following points:
The target audience of the restaurant, the main flow of customers;
Average check of a client (what amount on average leaves a client in an institution for one visit);
Analysis of the incoming flow and turning a casual visitor into a regular customer.
Client "touch".
Repeat visit;

If you increase any of these points, the restaurant's profit will automatically increase.

Let's take a closer look at each point.
Customer flow. - Why does a person come to you? What can make him come back to you? The opinion of a client, both potential and permanent, is influenced by many factors. As a rule, people make decisions spontaneously before the first visit. Anyone can influence him. Impulsive decision-making can be influenced by the facade, signage, advertising, word of mouth and much more. The logic of a person is responsible for everything at the moment when he walks past your restaurant or when your potential client is still at home, but is going to go somewhere. You need to analyze the factors that make potential customers respond specifically to your offer or understand what scares them away.

There are many criteria for evaluating the work of a restaurant, and some of them relate directly to the work of the kitchen. They can be both in the aesthetic aspect and in the temporary indicator of service. Both are very important, and attention must be paid to both. And if it is more or less clear with aesthetics, then about the time indicator, the staff needs to carry out small explanations to the client. Of course, everyone wants to be fed very quickly, and the task of the waiter in this case is a polite warning that it will take some time to prepare a particular dish. And the task of the cook, of course, is to keep within this time. Position your work with fresh produce only. Eliminate semi-finished products.

Next, I propose to consider several ways to generate:
It is obligatory to use ODA (Offer-Deadline-Actoin) technology in advertising. Technology consists of a specific proposal, a time or quantity limit, and a call to action.

Successful restaurateurs have been using this technology for a long time. Pay attention to what is offered in subway cars, on billboards, flyers:
· "All cocktails are free!" (bright proposal);
· "Only from 00.00 to 02.00" (time limit);
· "Call and reserve a table right now!" (call to action);
· "Meter pizza + a glass of wine as a gift!" (bright proposal);
· "Only in September!" (limitation);
· "Come to us for dinner!" (call to action);

Be sure to implement these technologies, and the result will not be long in coming.
- Partnership programs. Use any business in your neighborhood to increase your bottom line. Offer business lunches, special offers and discounts for students at a nearby university. Offer to host corporate parties and holidays. Create a cozy and at the same time business environment for business meetings and negotiations.

Create a group on social networks, advertise on Yandex and Google, encourage your customers to check in on foursqare (a person can get stuck and his friends will find out that he was at your restaurant), post information about yourself on all free directories on the Internet.

Web page. Create a "face" for your establishment. Forum for visitors. Don't forget the reviews. "Bring" your benefits to society.

Negative reviews. Don't be afraid of some negativity that may appear on your page. To some extent, this is even good. This suggests that the page is "live" and reviews on it are left by real visitors to your cafe, pizzeria or restaurant. Visitors' opinions will help you avoid mistakes in the future and improve your business.

Home delivery service is very popular. Target your ad for the delivery service to that segment. Who can be a user of this service? For example, young (and not so) men who want to arrange a romantic dinner for their beloved. People who take a lot of time to work and to cook lunch or dinner simply have neither the strength nor the desire. Companies of young gourmets who want to pamper themselves with deliciously prepared food. By the way, they will be happy to tell their friends about you both on social networks and in real life. Word of mouth works great in such cases. Additional generation will be provided to you.
Here are a few options you can use to increase your restaurant or cafe's bottom line. In fact, there are many more of them, and each of the points requires separate attention. But first, fulfill exactly these conditions and you will notice how the rest of you will catch up with you.

Ineffective measures

Advertising on the city radio. We paid for the rotation of the commercial on the Hit FM radio station broadcasting to Nizhny Novgorod. Moreover, we sponsored various radio games, giving out a certificate (1,500 rubles) for visiting a cafe as a prize. About 40 thousand rubles were spent on the campaign, and the effect was zero.

Advertising in magazines. To begin with, we placed a full-page advertisement in the magazine "You and Your Child". They also published my article on what desserts can be given to young children and how store cakes can harm a child. Although the magazine is actively distributed in antenatal clinics, kindergartens and stores of goods for children, these publications did not affect the attendance, and 20 thousand rubles. were wasted. Then I wrote two articles for the Nizhny Novgorod magazine Love, Family, Home. The first is about what a wedding cake should be (not just how it looks, but how to cut it beautifully, etc.), the second is about what desserts are appropriate for a wedding. The return was very weak: the magazine has a lot of advertisements for similar services, and it is very difficult to stand out even with expert material.

Using the internal broadcasting of the shopping mall. Advertising placement did not cost us anything, it took about 3 thousand rubles to create videos. I explain the absolute ineffectiveness of this measure by the fact that the shopping center is very noisy and visitors do not listen to advertisements.

Advertising on rent receipts. Not far from our shopping center there is a new microdistrict "Medvezhya Dolina"; there are many young families with children. It seemed to me that a coffee shop with desserts, where they do not smoke or sell alcohol, should not have an end to such customers. I arranged with a local HOA to print ads on the back of the rent receipts. The costs amounted to about 10 thousand rubles. (HOA counts them as advertising revenue). However, I did not take into account that in the microdistrict the apartments were received mainly by the employees of the Ministry of Internal Affairs, the FSB and the Ministry of Emergency Situations. When a local visitor came up to the window with a child and saw the price tag "150 rubles", then often one could hear something like "What are you! Well this is a bottle of vodka! "

Effective measures

Fortunately, most of the methods we've tried have worked. Moreover, many of them turned out to be even less expensive than those that did not meet our expectations. Here are the steps you took to attract customers and increase your revenue.

Business lunches. At first glance, it is unprofitable for a coffee shop to feed its guests a lunch for 180 rubles. - in the best case, we only compensated for the costs. Therefore, we tried to sell the client something other than a business lunch. Unfortunately, only one or two people out of ten made an additional order. With a full load of the institution in a month, the margin from this service was about 50 thousand rubles. However, despite the economic inefficiency of the idea, we were able to attract the target audience. Daytime visitors, accustomed to the establishment, began to stop by in the evening for coffee and dessert. After a while, we refused a business lunch, but left inexpensive hot dishes on the menu. There was no outflow of visitors.

Breakfasts. We offered three breakfast options - from light to very hearty - costing from 99 to 399 rubles. Usually, the guest has more time for breakfast than for lunch, and almost always he takes more tea or coffee, not limited to the drink that is included in the price. The breakfasts attracted new customers and taught the staff to be in good shape from the very morning.

Tastings in the shopping center. This method works only if you can buy something that you are invited to try somewhere nearby. We set the table in the mall and treated everyone to a cake and a drink, inviting them to drop by the coffee shop. On average, five out of 50 people came in - some just watched, others ordered something. The costs for one tasting are about 3 thousand rubles. Later, we began to hand out flyers with special offers and short-term discounts on a certain product. In this case, the result was better: about half of those who received the coupon came to the cafe.

Inexpensive branded product. We are the only ones in Nizhny Novgorod who make handmade sweets. Although the labor costs are high (I make the caramel myself), they pay off. We place a showcase with chocolates in the shape of a cockerel, a pistol or a heart at the entrance to the cafe, and it works like a magnet for customers. With the cost of candy about 2 rubles. we sell them for 50 rubles. And we give candy to holders of a regular guest card regardless of the amount of the order. By the way, visitors who have collected checks of our establishment in the amount of 5,000 rubles receive a frequent guest card, this card entitles them to a 10% discount.

Permission to bring your own alcohol. We do not sell alcohol, but we allow visitors to come with their own, paying 200 rubles from each bottle. "For a traffic jam" (in other establishments this service is called glass rental). This is beneficial for customers: for example, a bottle of popular rum in a store costs 900 rubles, and in another institution they will ask for at least 3 thousand rubles.

Service for the guests of the neighboring hotel. The hotel does not have its own dining room, so we agreed to install our advertising with menus and discount flyers there in the lobby. Hotel guests really began to visit us.

Cooperation with neighboring cafes and restaurants. We have established a free cooperation with a restaurant located in the same shopping complex and directing their customers who are going to arrange a banquet to us for cakes to order (their chef does not prepare desserts). We offered a partner establishment 10% of the amount of each such order, but they refused: it is enough for them that their clients can get a service from us that the restaurant does not provide. In this way, we receive up to ten orders for the production of a cake per month.

Free advertising on Channel One. There are regional advertising inserts on the air of federal channels. Our shopping center bought time for a commercial and gave us the opportunity to tell about ourselves completely free of charge. Especially for this occasion, we began to prepare a megalatte and a mega dessert weighing about 1 kg - a treat for the whole company. Guests who saw our ad started asking about these special offers.

Banner on the fence. We have printed a colorful banner with the call "Try it!" and a bright photograph of a dessert (the cost of a banner is about 500 rubles per 1 sq. m) and hung it on the fence next to the shopping center. And although it did not hang out for long, the flow of customers in those days increased markedly.

Summer terrace. I calculated that it will cost us almost as much to place a sign on the facade of a shopping center as to build a summer veranda on which we can also hang our sign for free. And so we did. Moreover, we had to pay only for the veranda itself (180 thousand rubles plus the cost of equipment and a banner - only 300 thousand rubles), and the administration of the shopping center did not take money from us for permission to install it. The veranda with a beautiful sign has attracted many new visitors to us.

Practitioner tells

Anastasia Gutkevich Marketing Director of a chain of coffee shops

reference

Traveler's Coffee LLC
Field of activity: restaurant business, coffee production
Territory: management company - in Novosibirsk, office - in Moscow, representative offices - in Vladivostok and Yekaterinburg, dealers - in the Volga region, Siberia, Central Russia, Kazakhstan; coffee shops - in 37 cities of Russia, as well as in Azerbaijan, Kazakhstan and Ukraine
Number of staff: 70 (in coffee houses - 400)
Number of coffee shops in the network: 70

If a coffee shop is in a good location, it will be visited by 200 people a day without much promotion effort. For establishments in uncrowded places, additional measures are needed to attract guests. I'll tell you what we practice.

1. Map of the trading area. We compile a list of organizations (business centers, banks, beauty salons) that are ten minutes' walk from the coffee shop, that is, places where customers can come to us. Coffee shop managers go around all these organizations, communicate with executives and employees, give them bonus cards and sometimes coupons with a deposit. This attracts not only individual clients, but entire companies as well.

2. Flyers. Experience has shown that coupons for the second product are the most effective for free (it doesn't matter what is offered - a cup of coffee or dessert). The cost of these promotions (printing flyers, the work of promoters and sometimes a trainer) does not exceed 0.1% of the coffee shop's proceeds. The response when using such coupons is 2-7% (and in small cities, where such offers are still new, it reaches 70% - word of mouth is triggered).

3. Announcements in social networks. The offer must be exclusive - it acts like a magnet for our page subscribers. For example: "We have brought in a rare kind of coffee" or "Our Michelin-starred chef has created a new dessert."

4. Tastings in shopping and business centers. We sample our soft drinks or coffee and distribute discount coupons or bonus cards. Due to this, there is an influx of new customers. You can arrange for a free tasting. The maximum payment to the center's management is a gift pack of coffee or a bonus card with a small deposit for one or two cups of coffee. Tasting costs are less than 2 thousand rubles. If at the same time coffee or syrups are sold, then the event will fully pay off.

5. Master classes. The staff of our coffee houses give master classes on latte art, alternative methods of brewing coffee, making desserts or sandwiches. We post the schedule of master classes in social networks, we carry the invitation tickets to companies located nearby. The response to such invitations is up to 15%. In small towns that are not spoiled for such attention, managers hold such events every weekend.

6. Cross-promotion. In some cities (for example, in Surgut, Nizhnevartovsk) we agree on a partnership program with a local cinema: with a ticket to a cinema, a guest can get a 5-10% discount from us, and with our bonus card - a discount on a cinema ticket.

7. Flashmob "Take with you". We are only planning this event, but we are counting on a good effect. We will attract 30-50 students to the action. They will walk through the city, go down the subway, ride the tram, holding glasses, sandwich bags, cake boxes - all with our logo.

This is the CEO speaking

Alexey Chukhlantsev Executive director of the management company

reference

LLC "Management company" RestProfi "
Field of activity: confectionery production, restaurant business (chain of coffee houses "Pitkofe", author's establishments - cafe "Rafinad", confectionery house "Bouche X.O.", a network of Italian cafes "Mama Pizza")
Number of staff: 700

In 2000-2003, I worked at the European-level Fashioncafe restaurant. It was located in an uncrowded place, and the main task was not just to increase the flow of visitors, but to attract those who are ready to order a full dinner or business lunch, not limited to a cup of coffee on the go.

One of the methods of attracting such clients were events: tastings, fashion shows, presentations. For example, we agreed with an expensive lingerie store to hold a show in the restaurant, and the restaurant notified its regular guests about the upcoming event (as a rule, they were invited by phone). Another example is the cognac tasting of a famous cognac house. On the one hand, such events helped to promote relevant products, on the other hand, they gave the restaurant an additional reason to remind guests of themselves, invite them to taste cognac or watch a show. On the days when the events were held, the institution was 100% full, besides, the number of regular customers grew due to those who were invited to the events by our visitors.

The restaurant business is a lucrative area. However, it is difficult to stand out from the competition and achieve high income. There are about 3'000 restaurants in Moscow. How to increase restaurant traffic in a highly competitive environment?

In this article, you will learn how to increase revenue and increase restaurant traffic. Let's consider what ways will help overcome the competition, attract new visitors and keep the interest of regular guests.

Increasing the competitiveness of the restaurant: what does the attendance depend on?

A half-empty room, an unfulfilled monthly sales plan and low income levels are an unpleasant situation for a restaurant owner. At such moments, many begin to doubt the profitability of the restaurant business.

The increase in profits in a restaurant directly depends on its attendance. Even if the average check of your establishment is small, you can get a lot of profit due to the turnover. The main thing is that the guests come to you, and not to competitors.

It is quite easy to make a restaurant profitable in a small town, because the number of establishments is small. It is enough to rent a premise with a favorable location and offer visitors a wide range of services. But this principle does not work in Moscow. Everything matters, from the interior to the restaurant's reputation. This list is very long, so we will list the main factors of competitiveness:

Wide assortment and high quality of dishes
Effective advertising campaign
Favorable location
Fast service, friendly staff
Nice interior
A single original concept from the menu to the uniform of the waiters
Positive image

All these factors are interrelated and work only in combination. A typical mid-range restaurant won't have a queue, no matter how much advertising money is spent. An interesting establishment located on the outskirts of the city will not attract guests from the center.

How to Increase the Number of Customers in a Restaurant: Practical Tips

To develop a plan to improve the competitiveness of your restaurant, hire marketers who specialize in food service establishments. Professional help is available but expensive.

You can achieve an increase in profits in a restaurant on your own. Less funds will be invested, but you will have to personally analyze the results obtained, evaluate the effectiveness of the measures taken, and adjust the institution's development program.

How to increase restaurant traffic: menu and service

Each of your guests can eat at home. People go to the restaurant not only for a hearty dinner. A visit to it is an opportunity to have a good time and enjoy something original.

Engage visitors with your menus to stand out from the competition. Be creative! Come up with something unusual, a signature dish from the chef, use original combinations of ingredients, experiment with sauces, spices, cooking method and serving.

For example, make World Cuisine Weeks. Many will find it tempting to try dishes from Mexico, Portugal, Brazil, Thailand or Morocco.

Expand your audience. Create an additional menu for vegetarians, add desserts for diabetics.

At the same time, do not forget about the speed of service. The long wait is negatively perceived by the guests, next time they will choose another establishment. There are two ways to reduce the service time. The first is an increase in the number of staff. The second is to optimize the restaurant's work system (trainings for employees, preliminary preparation of food ingredients).

Remember that the service depends on the human factor. Your employees should be welcoming, have excellent menu knowledge and a neat appearance. The staff is the face of your establishment.

Conceptual solution of the restaurant

In Moscow, guests go wherever it is interesting. What's interesting about your restaurant? Consider what the conceptual idea of your establishment is?

You can bet on fashionable healthy food, decorate the restaurant hall with a large number of living plants, use natural materials and light shades in the decoration. The menu should only contain dishes prepared according to the rules of dietetics.

If the restaurant specializes in national cuisine, use traditional motives of the country in the decoration, order a uniform for the waiters in the style of national costumes. The concept depends only on your imagination.

Restaurant image: how to influence public opinion

The image has a strong influence on the increase in the attendance of the restaurant .. The whole difficulty is that the reputation cannot be bought, developed, it consists of the opinions of the visitors. Your status in the catering market will depend on how they rated the institution, what they told their friends.

At its core, an image is a collection of guests' impressions. Someone's opinion may differ for the worse or for the better, but as practice shows, in the minds of the target audience, who is familiar with the brand, the image of this or that institution is approximately the same.

The only way to improve the image and increase attendance is to competently organize the work of the restaurant: prepare quality meals, establish service, decorate the establishment beautifully and keep it clean. In other words, do everything to make every guest happy.

Restaurant owners want a high income from their business. The difficulty lies in the fact that all revenue depends only on the client.

How to increase sales in a restaurant? What tricks will help increase restaurant traffic and average check? Read about it right now!

Increasing restaurant revenue: quantity or quality?

It will take a lot of effort to raise the restaurant's profits. There is no need to wait for the guests to come to you and order a large sum of dinner. Constant work is needed to develop the business.

How to increase restaurant profits? The first way is increase attendance... This method is used in economy class establishments where the cost of food and drinks is low. To keep prices at the same level but increase sales, you need to attract as many guests as possible.

The second option is raising the average check in a restaurant... For this, a whole range of measures is used. You need to push the visitor to buy either more or more expensive.

How To Increase Restaurant Revenue Using Attendance

Do you want the number of guests to grow every day? Get ready to fight. There are thousands of restaurants in Moscow and fierce competition. To attract new customers, your business must be competitive.

To achieve competitiveness, attract new visitors, expand the menu assortment, engage in an advertising campaign, improve the quality and speed of service, develop a single concept. The main thing is to offer guests something original. This way you can attract more new visitors.

It's easier to work with regular guests. We need them to come more often. Only high-quality service will help, treating the visitor not as a client, but as a good friend.

How to Increase Your Average Restaurant Check: Effective Selling Techniques

Average check Is a common the amount of the restaurant's revenue divided by the number of visitors... You can calculate the average bill for any period of time. It is not difficult to do this, especially if you use systems for automatic accounting of catering turnover.

An increase in the average check in a restaurant is possible only with an increase in the total cost of an order per person. The easiest, but not the most effective way to increase profits is raise prices for main items in the menu... It is rarely used, because the risk of losing visitors is very high. The only case when it is possible and necessary to raise the markup is to change the target audience. For example, when a rebranding of an economy class restaurant is carried out. The interior is changing, the service is improving, and better quality products are being purchased. The institution is outgrowing the category of "economy" and can lay claim to more wealthy visitors.

Other ways to increase restaurant revenue do not require large investments. The main thing is management skills and knowledge in the field of sales.

The menu that sells

Menu design is as important as the quality of the food. Due to errors in the text, unattractive design, visitors may refuse to visit the institution. A well-designed menu takes into account the psychological characteristics of a person:

When making the menu, remember about laws of attention... The top right of the page is the focus point of a person's gaze. Place the most profitable positions there.
Indicate prices under the names and descriptions of dishes, use the same font size.
Use decorative elements(frames, underlines, pictures), but do not overload the menu with them. Focus the attention of guests on the most beneficial positions for you.
The description of the ingredients will tell the visitor little. If desired, he can find out the composition from the waiter. Better describe the taste of the dish or give a brief history of the recipe.

Increasing Restaurant Sales: Basic Techniques

There are two sales techniques that are actively used in public catering. One of them is upselling. It is aimed at increasing the cost of dishes, while the other, cross-selling, is aimed at increasing positions in the menu.

Upselling(upselling) is a more expensive option. For example, a pizza with a larger diameter is offered, or a double serving of a dish. You can add an author's recipe from the chef or branded coffee to the menu at a price higher than analogues.

Methodology cross-selling(cross selling) helps to increase positions in the check. This is the sale of additional ingredients, sauces, syrups. If you have to wait a long time for the main meal ordered, offer light snacks to your guests. In Europe, it is common to serve drinks before guests choose their meals.

How to increase turnover in a restaurant: the secrets of a profitable service

Are your employees pleasant to talk to, courteous, but not good at selling? This needs to be fixed. Waiters, bartenders are your main source of sales.

How to improve the level of service in a restaurant? Use these tips:

Develop service standards... Write down literally how your employees should greet visitors, when to offer dessert, how often to approach the table.
To sell, you need to know your product... Knowledge of the menu, ingredients, cooking method is mandatory for every waiter. Make an extended menu, fully describe the composition, the nuances of cooking, and taste characteristics. If necessary, arrange a tasting for employees. They have to imagine what they are offering.
Learn the principles of active selling... Make up scripts, indicate which phrases are better to offer the client additional products, which cannot be said. In particular, it is not recommended to use negatives or interrogative sentences.
Create "order extension tables"... In it, indicate which products can be recommended for which dishes. For example, for soups - branded bread, for pizza - double cheese, beer, juices.

Traditionally, the salary of the waiters is the rate and the tea. It is beneficial for them to please the guest. If you add to the rate and interest on sales, your employees will make an effort to increase the average check.

One of the forms of employee motivation is contests. Announce the dish of the day, let the one who sold the most portions get a small bonus.

Restaurant Sales: Increasing Profits in Proven Ways

The restaurant business in Moscow is at the stage of active development. New establishments are constantly being opened, new "chips" are being invented. To keep up with trends, study your competitors.

Pay attention to all the details of the service, because they are the ones that bring profit. How the waiter greets the guest, what the menu consists of and how it is decorated, what is offered in addition to the dishes. Don't copy other establishments, but consider their working methods.

Think about increasing sales in a restaurant while preparing for the opening. If you decide to buy a restaurant, conduct a detailed analysis of the work of the previous owner. In order not to lose regular visitors of the institution, innovate gradually.

In this article, you will learn how to attract the attention of a new target audience and how to increase the number of visitors in the restaurant. Modern customers who visit catering establishments expect much more from your establishment than just a tasty meal. In this article, we've put together some great ideas and tools to grab your visitors' attention.

Who are Millennials?

This is a solvent target audience, modern youth, accustomed to the fast pace of life and gadgets. In order to attract them to your restaurant, you need to understand what drives this generation and what their needs are.

Millennials make up 64% of the total population and 60% of them have lunch / dinner outside the home at least once a week. As you can see, this is a huge part of the population, and they can become your regular customers, bringing in a stable income. Your task is to adapt the restaurant and attract the attention of a new target audience. How to do it?

Millennials or Generation Y(generation "ygrek"; other names: millennium generation(millennials, generation "next", "network" generation, millenites, echo boomers) - the generation of those born after 1981, who met the new millennium at a young age, characterized primarily by deep involvement in digital technologies. When the term appeared, Generation Y was contrasted with Generation X, which corresponds to the previous demographic generation. "

Which restaurant do modern visitors choose?

The main factors influencing the choice of a restaurant for Generation Y are:

price policy
popularity of the restaurant on the Internet
healthy and wholesome food on the menu

Of course, today's youth start working much earlier, but not everyone can afford premium restaurants, and if you are not among the mid-priced establishments, you can hardly expect to attract the attention of young people.

It is very important to have your own pages on social networks and regularly publish special offers and news. People have not let their phones out of their hands for a long time, and if they cannot find out anything about your restaurant from the Internet, you will not get a single visitor.

Try so that in a minute a site visitor can get all the information he is interested in - what is the cost of the average check in your restaurant, photos of the interior, dishes and promotional offers. This is the most important information that should always be available and up-to-date. It is also important to have reviews from real visitors, on the basis of which your future client will decide whether your restaurant suits him or not.

As a restaurant owner, you should understand that this is a new challenge for modern society, but in a highly competitive environment, you need to meet all the requirements and wishes of your future guests.

The fast pace of modern society devotes not much time to business lunches and snacks, however, people began to pay much more attention to what they eat, and oddly enough, fast food has long faded into the background - it was replaced by healthy and wholesome food.

Statistics according to which modern young people visit restaurants:

prefer to order 4 small portions of different dishes rather than just one
they usually go to a restaurant for lunch.
55% prefer public tables in restaurants where different groups of guests are seated.
68% will seek information from their friends before choosing a restaurant.
87% will order good and expensive food even if they have a shortage of money.
40% order something different from the menu every time they visit a restaurant.
They prefer fresh, less processed foods.
80% want to know more about how food is grown.
They view food as entertainment and expression.

According to these statistics, in order to attract the interest of a new target audience, it is necessary to adapt the restaurant menu for everyone who adheres to a healthy lifestyle, but at the same time to make prices for healthy dishes affordable. As a restaurant owner, you should understand that this is a new challenge in modern society, but in a highly competitive environment, you need to meet all the requirements and wishes of your future guests.

What is the most common order in a restaurant?

Millennials prefer to call themselves “foodies” - people who take a keen interest in what they eat and drink and love to explore new foods and drinks. What can get their attention?

Combination of traditional dishes as well as unconventional side dishes and sauces:

Lettuce salads with an even wider variety of dressings and sauces.
Dishes made exclusively with raw, seasonal fruits and vegetables of local origin.
Dishes made from chicken are still very popular.
Homemade lemonades, liqueurs and signature smoothies made from fresh fruits and vegetables.

Size matters! Offer small, medium and large portions

Thus, guests can order more dishes in small portions and taste everything. By giving your visitors a choice of small portions, you'll give them what they want - pairing meals with each other, experimenting with new flavors, and experiencing new flavors.

Be sure to encourage them to take pictures in your restaurant! Any photos of satisfied visitors that they post on Instagram and Facebook are your free advertising. Run photo contests regularly, and the winners who get the most likes will receive a free dinner. This is a great marketing ploy that meets the needs of the next generation.

Another very useful trait of millennials for the restaurant business is the desire to always try something new, unusual and discover new places. This is a great opportunity for small establishments to show what they can do.

Waiters with tablets instead of a paper menu will not only speed up the work of the entire institution as a whole, but will also be adequately appreciated by your guests - the speed and quality of service will fully correspond to modern trends. help you

It is very easy to attract the attention of a modern consumer - you need to offer him something that no one else offered. Secret cooking recipes, home cooking, homemade liqueurs, freshly brewed caramel beer, etc. - all these are new sensations that people will definitely want to experience on their taste buds.

Restaurant promotion on Instagram

Instagram is an integral part of the ritual of visiting restaurants. Pay special attention to serving dishes, and then photos of your visitors will scatter across the Internet, collecting likes from their friends, who will certainly be interested in your exclusive offer. Do not forget that wifi should always work for you and your restaurant's website on the Internet should contain up-to-date information. About 32% of visitors always check the restaurant menu on the site before arriving, and believe me, they will be very unpleasantly surprised if you haven't updated the price list on the site for two years.

Millennials prefer restaurants with a lot of tables and diners. This behavior is caused by the need to compensate for a lifestyle where most of the time you are alone with a working computer, and going to a restaurant is a social event. The interior should be as simple as possible, and the armchairs should be adapted for a long and comfortable stay in the restaurant.

Customer confidence is the basis of the restaurant's success

Treat your employees with respect. Demonstrating respect for subordinates is the key to a good reputation and trust with your customers. If your visitors see that you care about the comfort of your employees, they will know that they will receive due attention.

Technology is everywhere, and we increasingly depend on it in our daily life. 70% of restaurant diners have free Wi-Fi a very important aspect when choosing a restaurant. The more modern technology you use in your restaurant, the better. Waiters with tablets instead of a paper menu will not only speed up the work of the entire establishment as a whole, but will also be adequately appreciated by your guests - the speed and quality of service will fully correspond to modern trends.